Faculty

Institution

Unit

Venue

Praneet Randhawa

Associate Professor of Marketing

University of Baltimore

Affiliations

Department Of Marketing And Entrepreneurship

Praneet Randhawa is currently serving as a Marketing And Entrepreneurship Associate Professor of Marketing at University of Baltimore.

Honors

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Experiences

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Education

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Praneet Randhawa

University of Baltimore

Associate Professor of Marketing

You can click a keyword to filter the displayed items

marketing business services marketing branding hospitality management management tourism consumer behaviour hospitality marketing service management customer loyalty international marketing hospitality interactive effects journalism value theory time series strategic management organizational behavior business research consumer research business strategy brand equity firm performance service research service quality relationship marketing service innovation customer experience customer relationship management beverage industry eco-innovation close consumer-brand connections negative side effects counterfeited luxury brand performance longitudinal evidence brand portfolio strategies brand equity perceptions airline loyalty programs private clubs hospitality service innovations breakeven time service variability service relationship service provider supervisory interactional justice

Notable Scholarly Works

Notable Federal Grants

Collaborators

Effects of Customer Relationship Management on Service Innovation: Moderating Role of Managers’ Risk-Taking Behavior and Interaction Frequency. Journal of Hospitality Marketing & Management (2023)

strategic managementmanagementrelationship marketingrisk-taking behaviorservice managementbusinessservice innovationcustomer experienceorganizational behaviorservices marketingbusiness strategycustomer relationship managementinteraction frequency

The Roles of Workplace Friendship and Supervisory Interactional Justice in the Relationship Between Workplace Envy and Service Outcomes. Services Marketing Quarterly (2021)

Praneet RandhawaHannah S. Lee

marketingsupervisory interactional justiceservice outcomesservices marketingworkplace friendshipworkplace envy

Assessing the Effects of Service Variability on Consumer Confidence and Behavior. Journal of Service Research (2020)

Clay M. VoorheesJonathan M. BeckPraneet RandhawaKristen Bell DeTienneSterling A. Bone

service variabilityservice relationshipmarketingconsumer researchservice managementconsumer behaviourbusinessservice researchservices marketingservice providerservice qualitycustomer loyalty

The Interactive Effects of Product and Brand Portfolio Strategies on Brand Performance: Longitudinal Evidence From the U.S. Automotive Industry. International Journal of Research in Marketing (2019)

Ahmet Kirca

brand performancemarketinginteractive effectslongitudinal evidencebrand portfolio strategiesinternational marketingbranding

Interactive Effects of Product and Brand Portfolios on Firm Value: An Extended Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2017)

Praneet RandhawaAhmet H. KircaM. Berk TalayM. Billur Akdeniz

marketinginteractive effectsbrand portfoliosextended abstractfirm valuebranding

Cornell Hospitality Quarterly 会員制クラブにおけるホスピタリティサービスイノベーション(前号つづき). 月刊ホテル旅館 (2016)

Praneet RandhawaMiRan KimClay M. Voorhees

hospitalitytourismhospitality managementsocial sciences

Service Innovations: What the Managers Believe and What the Customers Say. Journal of Hospitality Marketing & Management (2016)

Praneet RandhawaMiRan KimRonald F. Cichy

hospitality managementservices marketinghospitality marketingmanagement

Fool’s Gold? Assessing the Impact of the Value of Airline Loyalty Programs on Brand Equity Perceptions and Share of Wallet. Cornell Hospitality Quarterly (2015)

Clay M. VoorheesRyan C. WhiteMichael McCallPraneet Randhawa

tourismhospitality managementbrand equity perceptionsmarketingbrand equitybusinesshospitality marketingcustomer loyaltyairline loyalty programshospitalityvalue theorybranding

Hospitality Service Innovations in Private Clubs. Cornell Hospitality Quarterly (2015)

Praneet RandhawaMiRan KimClay M. VoorheesRonald F. CichyJason P. KoenigsfeldJoe Perdue

private clubshospitality service innovationsbehavioral sciences

New Wine From Old Grapes: Innovation in the Eco-Friendly B2C Space. Journal of International Consumer Marketing (2015)

Malika ChaudhuriRoger J. CalantonePraneet Randhawa

distribution (marketing)marketingmarket designbeverage industryconsumer behavioureco-innovationinternational marketing

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Praneet Randhawa

Associate Professor of Marketing

University of Baltimore

Affiliations

Department Of Marketing And Entrepreneurship

Praneet Randhawa is currently serving as a Marketing And Entrepreneurship Associate Professor of Marketing at University of Baltimore.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Praneet Randhawa

University of Baltimore

Associate Professor of Marketing

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

The Roles of Workplace Friendship and Supervisory Interactional Justice in the Relationship Between Workplace Envy and Service Outcomes. Services Marketing Quarterly (2021)

Praneet RandhawaHannah S. Lee

marketingsupervisory interactional justiceservice outcomesservices marketingworkplace friendshipworkplace envy

Assessing the Effects of Service Variability on Consumer Confidence and Behavior. Journal of Service Research (2020)

Clay M. VoorheesJonathan M. BeckPraneet RandhawaKristen Bell DeTienneSterling A. Bone

service variabilityservice relationshipmarketingconsumer researchservice managementconsumer behaviourbusinessservice researchservices marketingservice providerservice qualitycustomer loyalty

Ahmet Kirca

brand performancemarketinginteractive effectslongitudinal evidencebrand portfolio strategiesinternational marketingbranding

Interactive Effects of Product and Brand Portfolios on Firm Value: An Extended Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2017)

Praneet RandhawaAhmet H. KircaM. Berk TalayM. Billur Akdeniz

marketinginteractive effectsbrand portfoliosextended abstractfirm valuebranding

Cornell Hospitality Quarterly 会員制クラブにおけるホスピタリティサービスイノベーション(前号つづき). 月刊ホテル旅館 (2016)

Praneet RandhawaMiRan KimClay M. Voorhees

hospitalitytourismhospitality managementsocial sciences

Service Innovations: What the Managers Believe and What the Customers Say. Journal of Hospitality Marketing & Management (2016)

Praneet RandhawaMiRan KimRonald F. Cichy

hospitality managementservices marketinghospitality marketingmanagement

Fool’s Gold? Assessing the Impact of the Value of Airline Loyalty Programs on Brand Equity Perceptions and Share of Wallet. Cornell Hospitality Quarterly (2015)

Clay M. VoorheesRyan C. WhiteMichael McCallPraneet Randhawa

tourismhospitality managementbrand equity perceptionsmarketingbrand equitybusinesshospitality marketingcustomer loyaltyairline loyalty programshospitalityvalue theorybranding

Hospitality Service Innovations in Private Clubs. Cornell Hospitality Quarterly (2015)

Praneet RandhawaMiRan KimClay M. VoorheesRonald F. CichyJason P. KoenigsfeldJoe Perdue

private clubshospitality service innovationsbehavioral sciences

New Wine From Old Grapes: Innovation in the Eco-Friendly B2C Space. Journal of International Consumer Marketing (2015)

Malika ChaudhuriRoger J. CalantonePraneet Randhawa

distribution (marketing)marketingmarket designbeverage industryconsumer behavioureco-innovationinternational marketing

1
2
10 / page