Faculty

Institution

Unit

Venue

Pilsik Choi

Associate Professor

Austin Peay State University

Affiliations

Austin Peay State University

College of Arts and Letters

College of Business

Department Of Accounting, Finance, And Economics

Department Of Management And Marketing

Department Of Accounting And Finance

Department Of Behavioral Health

School Of Social Work

Pilsik Choi is currently serving as an Austin Peay State University Associate Professor at Austin Peay State University.

Honors

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Experiences

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Education

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Pilsik Choi

Austin Peay State University

Associate Professor

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business marketing consumer behaviour marketing research consumer research interactive marketing buying behaviors consumer perceptions behavioral sciences psychology persuasion services marketing business analytics distribution (marketing) market research supply chain management industrial marketing service management operation management business studies business research economic psychology marketing science electronic commerce green products green marketing attitude theory consumer economics sustainable retailing market segmentation online advertising marketing communications targeted advertising consumer attitudes consumer choice user perception corporate credibility green marketing claims green purchase intentions ambivalent attitudes negative moods pay-what-you-want pricing empirical investigation product types external reference price part-time mba students exploratory study grocery retailing mba program differential effects anchor products

Notable Scholarly Works

Notable Federal Grants

Collaborators

How Items on Shopping Lists Are Related to Consumer Perceptions of Grocery Stores’ Quality, Selection, and Price Levels. Global Fashion Management Conference (2023)

Pilsik ChoiFei L. Weisstein

shopping listsprice levelsconsumer perceptionsgrocery stores

Impact of Ambivalent Attitudes on Green Purchase Intentions: The Role of Negative Moods. International Journal of Consumer Studies (2021)

Dahai WangFei L. WeissteinShen DuanPilsik Choi

ambivalent attitudespersuasionpsychologynegative moodsgreen purchase intentionsattitude theorybehavioral sciences

An Exploratory Study on Part-Time Mba Program Choice Factors and Characteristics of Part-Time Mba Students. Journal of Education for Business (2019)

part-time mba studentsexploratory study

How Online Descriptions of Used Goods Affect Quality Assessment and Product Preferences: A Conjoint Study. Journal of Applied Business and Economics (2019)

marketingonline descriptionsinteractive marketinguser perceptionconsumer behaviourelectronic commerceconsumer researchmarketing researchconjoint studybusinessbuying behaviorsproduct preferences

The Role of External Reference Price in Pay-What-You-Want Pricing: An Empirical Investigation Across Product Types. Journal of Retailing and Consumer Services (2019)

Fei L. WeissteinPilsik ChoiPeter Andersen

marketingconsumer economicsexternal reference priceempirical investigationservices marketingpay-what-you-want pricingproduct types

Consumer Perceptions of Green Marketing Claims: An Examination of the Relationships With Type of Claim and Corporate Credibility. Services Marketing Quarterly (2018)

marketingconsumer perceptionsindustrial marketingconsumer behaviourgreen productsconsumer researchgreen marketingcorporate credibilitygreen marketing claimsmarketing researchbusiness

Constructing a Balanced View of Profit Structure in Grocery Retailing. Management Research Review (2017)

service managementeconomicsbusiness analyticsconsumer behaviourbusiness studiessustainable retailingoperation managementdistribution (marketing)market researchmarket segmentationbusinessgrocery retailingsupply chain management

Why Do Certain Products Influence Grocery Store Choice? the Role of Anchor Products and Their Relationships With Other Store Choice Factors: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2017)

marketingeconomic psychologyeconomicsmarketing scienceconsumer behaviourconsumer choiceanchor productsconsumer attitudesconsumer researchmarketing researchcustomer satisfactionbusinessbuying behaviors

Differential Effects of Marketing Messages in Online Advertising for an Mba Program. International Journal of Technology and Educational Marketing (2016)

marketing strategydifferential effectsmarketingdigital marketingbusiness researchcommunicationinteractive marketingmarketing communicationsadvertisingtargeted advertisingmba programbusinessonline advertising

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Pilsik Choi

Associate Professor

Austin Peay State University

Affiliations

Austin Peay State University

College of Arts and Letters

College of Business

Department Of Accounting, Finance, And Economics

Department Of Management And Marketing

Department Of Accounting And Finance

Department Of Behavioral Health

School Of Social Work

Pilsik Choi is currently serving as an Austin Peay State University Associate Professor at Austin Peay State University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Pilsik Choi

Austin Peay State University

Associate Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

How Items on Shopping Lists Are Related to Consumer Perceptions of Grocery Stores’ Quality, Selection, and Price Levels. Global Fashion Management Conference (2023)

Pilsik ChoiFei L. Weisstein

shopping listsprice levelsconsumer perceptionsgrocery stores

Impact of Ambivalent Attitudes on Green Purchase Intentions: The Role of Negative Moods. International Journal of Consumer Studies (2021)

Dahai WangFei L. WeissteinShen DuanPilsik Choi

ambivalent attitudespersuasionpsychologynegative moodsgreen purchase intentionsattitude theorybehavioral sciences

An Exploratory Study on Part-Time Mba Program Choice Factors and Characteristics of Part-Time Mba Students. Journal of Education for Business (2019)

part-time mba studentsexploratory study

How Online Descriptions of Used Goods Affect Quality Assessment and Product Preferences: A Conjoint Study. Journal of Applied Business and Economics (2019)

marketingonline descriptionsinteractive marketinguser perceptionconsumer behaviourelectronic commerceconsumer researchmarketing researchconjoint studybusinessbuying behaviorsproduct preferences

The Role of External Reference Price in Pay-What-You-Want Pricing: An Empirical Investigation Across Product Types. Journal of Retailing and Consumer Services (2019)

Fei L. WeissteinPilsik ChoiPeter Andersen

marketingconsumer economicsexternal reference priceempirical investigationservices marketingpay-what-you-want pricingproduct types

Consumer Perceptions of Green Marketing Claims: An Examination of the Relationships With Type of Claim and Corporate Credibility. Services Marketing Quarterly (2018)

marketingconsumer perceptionsindustrial marketingconsumer behaviourgreen productsconsumer researchgreen marketingcorporate credibilitygreen marketing claimsmarketing researchbusiness

Constructing a Balanced View of Profit Structure in Grocery Retailing. Management Research Review (2017)

Differential Effects of Marketing Messages in Online Advertising for an Mba Program. International Journal of Technology and Educational Marketing (2016)

1
10 / page