Patricia Torres

Assistant Professor of Marketing

University of Richmond

Affiliations

Robins School of Business

Department Of Marketing

Patricia Torres is currently serving as a Marketing Assistant Professor of Marketing at University of Richmond.

Honors

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Experiences

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Education

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Patricia Torres

University of Richmond

Assistant Professor of Marketing

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behavioral sciences philosophy epistemology motivation customer satisfaction services marketing applied philosophy intellectual discourse behavioral decision making intercultural studies economic psychology economic behavior philosophical inquiry theory building financial decision-making financial wellbeing social sciences cognitive science organizational theory rationality metaphysics sport management academic ethic service management business strategy consumer research public money human decision process ethnic studies speculative philosophy achievement goals service research sport economics marketing theory self-awareness consumer attitudes choice theory service environments cultural sensitivity

Notable Scholarly Works

Notable Federal Grants

Collaborators

Inside Baseball: Are Our Ideas About What Makes. (2025)

sport economicsperformance studiesbusiness strategysport management

Insiders Only: Are Our Ideas About What Makes “Good Theory” Holding Us Back?. Journal of Consumer Research (2025)

philosophical inquiryphilosophyacademic ethicsocial sciencesapplied philosophyspeculative philosophyintellectual discourseepistemologyorganizational theoryrationalitytheory buildingmetaphysics

Insiders Only: Are Our Ideas About What Makes “Good Theory” Holding Us Back?. (2025)

philosophical inquiryphilosophyapplied philosophyintellectual discourseepistemologytheory building

Inside Baseball: How Our Stereotypes of ‘Good Theory’undermine Perceived Relevance of Marketing Scholarship. (2023)

consumer researchconsumer behaviourmarketing theorymarketing

The Roles of Trait Prudence and Desire in Consumer Self-Control for Temptations. (2023)

human decision processconsumer behaviourbehavioral decision makingbehavioral sciencesconsumer attitudeschoice theorybehavioral economicspsychology

When Culturally Adaptive Service Behaviors Affect Customer Satisfaction in Shared Ethnicity Service Encounters. (2022)

customer satisfactionculturecultural diversityethnic studiesintercultural studiesethnicityservice environmentscultural sensitivityservices marketing

Beyond Craving: Appetitive Desire as a Motivational Antecedent of Goal‐Directed Action Intentions. (2021)

achievement goalsbehavioral decision makingmotivationbehavioral sciencescognitive sciencepsychology

Ethnic Congruity Motive: When Service Encounters With Hispanic Frontline Employees Enhance Hispanic Customers’ Service Satisfaction. (2021)

service managementcustomer satisfactionintercultural studiesservice researchmanagementmarketingservices marketing

Me, Myself and My Future-Self: How Self-Motives Impact Personal Financial Decision Making. (2021)

economic psychologyfinancial wellbeingfinancial literacybehavioral sciencesfinancial decision-makingself-awarenesseconomic behaviorfinancemotivation

Is It All in Your Head? How Your Beliefs About Money Influence Your Financial Behavior. (2020)

public moneyeconomic psychologyfinancial literacyfinancial decision-makingeconomicseconomic behaviorfinancefinancial wellbeing

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