Faculty

Institution

Unit

Venue

Olga Khessina

Associate Professor of Business Administration

University of Illinois Urbana-Champaign

Affiliations

Gies College of Business

Business Administration

Olga Khessina is currently serving as a Business Administration Associate Professor of Business Administration at University of Illinois Urbana-Champaign.

Honors

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Experiences

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Education

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Olga Khessina

University of Illinois Urbana-Champaign

Associate Professor of Business Administration

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business marketing business strategy management strategic management industrial organization consumer behaviour market research business research organization studies consumer research business venturing marketing science competition (economics) organizational theory entrepreneurship organizational economics marketing research business history consumer appeal economics social identity organization science dynamic competition entrepreneurial phenomenon cannabis legalization firm survival management science economic geography entrepreneurial behavior consumer attitudes market behavior product names social innovation regional studies regional development regional science innovation economics market analysis product management cluster development barrier to entry creativity assessment creative industries entrepreneurial innovation entrepreneurship research social marketing viral marketing brand awareness television studies startup ecosystem regional industrial identity product demography corporate demography product appeal stigma transfer urban studies intellectual capital knowledge economy organizational structure side effects innovation studies computational creativity demographic change business growth competitive advantage corporate strategy cluster configurations disk array producers array producers external identity code paradoxical empirical pattern shorter time oppositional product names s time independent variables regional identities strategic niche management social entrepreneurship

Notable Scholarly Works

Notable Federal Grants

Collaborators

2 Ecological Approaches to Entrepreneurship. De Gruyter eBooks (2025)

Olga M. KhessinaYing Li

strategic managementmanagementsocial entrepreneurshipentrepreneurial phenomenonentrepreneurial behaviorentrepreneurshipentrepreneurial innovationbusinessecological economicsecological approachesentrepreneurship research

Conquering the Divide? the Role of Political Polarization in the Destigmatization of a U.S. Medical Marijuana Platform Market. Journal of Management (2025)

J. Cameron VerhaalSamira ReisOlga M. Khessina

politicspolarization impactpublic policypolitical sciencecorporate political activityempirical evidencepolitical studiescannabis legalizationpublic opinionpolitical analysispolitical competitionpolitical behaviorsocial sciencespolitical polarizationhealth law

Roadblock on the Highway to Heaven? the Effect of Religion on Cluster Development in Controversial Industries. Administrative Science Quarterly (2025)

Olga M. KhessinaSamira ReisYisook Lim

psychology of religionindustrial organizationreligiosityeconomicsreligious studiesreligionreligious social movementssociology of religioncontroversial industriesreligious pluralismindustrial clusterssocial sciencesreligious groupseconomic geography

The Role of Informative Names in Niche Dynamics and Product Survival in a High‐Velocity Industry. Journal of Management Studies (2024)

Olga M. KhessinaSamira Reis

marketing researchmarketingstrategic niche managementproduct designdynamic competitionmarket behaviorproduct viabilityniche marketsindustrial marketingbusiness strategymarketing sciencepositioning (marketing)informative namesbusinessniche dynamicsmarket research

Before Birth: How Provisional Spaces Shape the Localized Emergence of New Organizational Forms. Academy of Management Journal (2023)

Ying LiOlga M. Khessina

startup ecosystemorganization sciencesocial innovationbusiness historyprovisional spacescommunity variancecultureorganizational theoryentrepreneurial phenomenonlocalized emergencebusinessorganization studies

Escaping From Stigma: Strategic Responses of Foreign Companies in a Recently Stigmatized Market. Academy of Management Proceedings (2023)

Anastasiia ProkopenkoSamira ReisOlga Khessina

international businessstrategic managementmarketinginternationalizationglobal strategyforeign companiesstrategic responsesinternational business strategyglobalizationbusinessmergers and acquisitions

Inherent Tensions in Gaming Markets and Their Effect on Audiences, Community, and Market Positioning. Academy of Management Proceedings (2023)

Olga KhessinaSamira ReisBryn ChoiCameron VerhaalOlav SorensonRichard Franciscus Johannes HaansEric DunfordMarie Louise MorsDavid WaguespackMatthew BarlowYing LiCameron Verhaal

digital marketingvideo game developmentmarketingperformance studiesmarket positioningdigital mediumsinteractive marketinginherent tensionsgame positioningonline gamingconsumer behaviour

Wine Markets: Genres and Identities. Administrative Science Quarterly (2023)

Olga Khessina

marketingcultural economybusiness historybeverage industrymarket (economics)industrial marketingwine marketsconsumer culturemarket researchpopular culturehistory of marketing

Bottled Up or Poured out: How Product Name Emotions Affect Appeal and Authenticity in the Market for Craft Beer. Strategy Science (2022)

Olga M. KhessinaJ. Cameron VerhaalStanislav D. Dobrev

marketing researchbusiness researchmarketingconsumer appealfinancial supportadvertisingcraft beerproduct namesconsumer attitudesconsumer researchexperimental social psychologybusinessmarket researchconsumer studiesauthenticityconsumer behaviour

Giacomo Negro and Michael T. Hannan With Susan Olzak. Wine Markets: Genres and Identities. Administrative Science Quarterly (2022)

Olga M. Khessina

literary historygiacomo negrocontemporary theatrephilosophy of musicliteraturecontemporary dramaethnomusicologywine marketssusan olzaktheatre studiesmusic historytheatre

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Olga Khessina

Associate Professor of Business Administration

University of Illinois Urbana-Champaign

Affiliations

Gies College of Business

Business Administration

Olga Khessina is currently serving as a Business Administration Associate Professor of Business Administration at University of Illinois Urbana-Champaign.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Olga Khessina

University of Illinois Urbana-Champaign

Associate Professor of Business Administration

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

2 Ecological Approaches to Entrepreneurship. De Gruyter eBooks (2025)

Olga M. KhessinaYing Li

Conquering the Divide? the Role of Political Polarization in the Destigmatization of a U.S. Medical Marijuana Platform Market. Journal of Management (2025)

J. Cameron VerhaalSamira ReisOlga M. Khessina

Roadblock on the Highway to Heaven? the Effect of Religion on Cluster Development in Controversial Industries. Administrative Science Quarterly (2025)

Olga M. KhessinaSamira ReisYisook Lim

The Role of Informative Names in Niche Dynamics and Product Survival in a High‐Velocity Industry. Journal of Management Studies (2024)

Olga M. KhessinaSamira Reis

Before Birth: How Provisional Spaces Shape the Localized Emergence of New Organizational Forms. Academy of Management Journal (2023)

Ying LiOlga M. Khessina

Escaping From Stigma: Strategic Responses of Foreign Companies in a Recently Stigmatized Market. Academy of Management Proceedings (2023)

Anastasiia ProkopenkoSamira ReisOlga Khessina

international businessstrategic managementmarketinginternationalizationglobal strategyforeign companiesstrategic responsesinternational business strategyglobalizationbusinessmergers and acquisitions

Inherent Tensions in Gaming Markets and Their Effect on Audiences, Community, and Market Positioning. Academy of Management Proceedings (2023)

Olga KhessinaSamira ReisBryn ChoiCameron VerhaalOlav SorensonRichard Franciscus Johannes HaansEric DunfordMarie Louise MorsDavid WaguespackMatthew BarlowYing LiCameron Verhaal

digital marketingvideo game developmentmarketingperformance studiesmarket positioningdigital mediumsinteractive marketinginherent tensionsgame positioningonline gamingconsumer behaviour

Wine Markets: Genres and Identities. Administrative Science Quarterly (2023)

Olga Khessina

marketingcultural economybusiness historybeverage industrymarket (economics)industrial marketingwine marketsconsumer culturemarket researchpopular culturehistory of marketing

Bottled Up or Poured out: How Product Name Emotions Affect Appeal and Authenticity in the Market for Craft Beer. Strategy Science (2022)

Olga M. KhessinaJ. Cameron VerhaalStanislav D. Dobrev

Giacomo Negro and Michael T. Hannan With Susan Olzak. Wine Markets: Genres and Identities. Administrative Science Quarterly (2022)

Olga M. Khessina

literary historygiacomo negrocontemporary theatrephilosophy of musicliteraturecontemporary dramaethnomusicologywine marketssusan olzaktheatre studiesmusic historytheatre

1
2
3
4
5
10 / page

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networked organization

Anne Marie Knott

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