Faculty

Institution

Unit

Venue

Neel Das

Appalachian State University

Affiliations

Appalachian State University

Walker College of Business

NoneNeel Das is currently serving as a Appalachian State University faculty at Appalachian State University.

Honors

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Experiences

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Education

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Neel Das

Appalachian State University

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marketing agricultural economics social sciences sociology advertising branding consumer behaviour cooperation social behavior social influence social groups food quality applied social psychology group decision emerging markets food choice international marketing social exchange theory prosocial behavior altruism collective action problems consumer risk perceptions consumer knowledge product technology orientation expert endorsements differential effects cause-related marketing cue congruency effect product-cause fit organic food exploratory study urban indian millennials shopping intentions threshold matching principles donation behavior exchange-oriented individuals

Notable Scholarly Works

Notable Federal Grants

Collaborators

The Impact of the Linear and Threshold Matching Principles on Eliciting Donation Behavior in Communal and Exchange-Oriented Individuals. Journal of Business Research (2025)

social behaviorcooperationsocial exchange theorysociologysocial influenceapplied social psychologycollective action problemssocial sciencesthreshold matching principlesgroup decisionprosocial behaviorsocial groupsdonation behavioraltruismexchange-oriented individualsbehavioral sciences

Is Roundup Donation Request Always Preferred: A Case for Checkout Charity. International Review on Public and Nonprofit Marketing (2024)

The Organic Food Perceptions and Motivations of Indian Millennials. (2024)

Motivations to Buy Organic Food in Emerging Markets: An Exploratory Study of Urban Indian Millennials. Food Quality and Preference (2021)

Lubna NafeesEva M. HyattLawrence L. GarberNeel DasÜnal Ö. Boya

emerging marketsorganic foodfood choiceexploratory studyconsumer behavioururban indian millennialsagricultural economicsfood quality

Exploration of the Organic Food-Related Consumer Behaviour in Emerging and Developed Economies: The Case of India and the Us. International Journal of Management Practice (2020)

Organic Food Perceptions of Indian Millennials, and the Growth of the Indian Organic Food Industry. (2020)

Qualitative Insights Into Organic Food: Perceptions of Indian and U.S. Consumers: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2020)

Is Cause-Related Marketing a Winning Strategy? an Event Study Analysis. The Journal of Marketing Theory and Practice (2019)

A Sound Idea: A Theory-Based Synthesis and Explanadum Supporting the Use of Music in Marketing Strategy. DigitalCommons - Kennesaw State University (Kennesaw State University) (2014)

How Product–Cause Fit and Donation Quantifier Interact in Cause-Related Marketing (Crm) Settings: Evidence of the Cue Congruency Effect. Marketing Letters (2014)

Neel DasAbhijit GuhaAbhijit BiswasBalaji Krishnan

marketingcause-related marketingproduct-cause fitcue congruency effectbranding

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Neel Das

Appalachian State University

Affiliations

Appalachian State University

Walker College of Business

NoneNeel Das is currently serving as a Appalachian State University faculty at Appalachian State University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Neel Das

Appalachian State University

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

The Impact of the Linear and Threshold Matching Principles on Eliciting Donation Behavior in Communal and Exchange-Oriented Individuals. Journal of Business Research (2025)

Is Roundup Donation Request Always Preferred: A Case for Checkout Charity. International Review on Public and Nonprofit Marketing (2024)

The Organic Food Perceptions and Motivations of Indian Millennials. (2024)

Motivations to Buy Organic Food in Emerging Markets: An Exploratory Study of Urban Indian Millennials. Food Quality and Preference (2021)

Lubna NafeesEva M. HyattLawrence L. GarberNeel DasÜnal Ö. Boya

emerging marketsorganic foodfood choiceexploratory studyconsumer behavioururban indian millennialsagricultural economicsfood quality

Exploration of the Organic Food-Related Consumer Behaviour in Emerging and Developed Economies: The Case of India and the Us. International Journal of Management Practice (2020)

Organic Food Perceptions of Indian Millennials, and the Growth of the Indian Organic Food Industry. (2020)

Qualitative Insights Into Organic Food: Perceptions of Indian and U.S. Consumers: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2020)

Is Cause-Related Marketing a Winning Strategy? an Event Study Analysis. The Journal of Marketing Theory and Practice (2019)

A Sound Idea: A Theory-Based Synthesis and Explanadum Supporting the Use of Music in Marketing Strategy. DigitalCommons - Kennesaw State University (Kennesaw State University) (2014)

How Product–Cause Fit and Donation Quantifier Interact in Cause-Related Marketing (Crm) Settings: Evidence of the Cue Congruency Effect. Marketing Letters (2014)

Neel DasAbhijit GuhaAbhijit BiswasBalaji Krishnan

marketingcause-related marketingproduct-cause fitcue congruency effectbranding

1
2
10 / page