Faculty

Institution

Unit

Venue

Mine Ucok Hughes

California State University, Los Angeles

Affiliations

California State University, Los Angeles

College of Business and Economics

Department Of Economics

Department Of Marketing

College of Engineering, Computer Science, and Technology

School Of Business And Economics

Department Of Marketing

Rongxiang Xu College of Health and Human Services

Services Of Rongxiang Xu College Of Health And Human

School Of Kinesiology

NoneMine Ucok Hughes is currently serving as a California State University, Los Angeles faculty at California State University, Los Angeles.

Honors

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Experiences

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Education

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Mine Ucok Hughes

California State University, Los Angeles

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marketing business marketing strategy social marketing education market research digital marketing marketing science business strategy brand awareness marketing management management branding consumer behaviour strategy community engagement media studies interactive marketing narrative consumer research business studies industrial marketing digital mediums consumer culture marketing theory marketing communications us hispanic market business research islamic marketing business excellence cultural economy intellectual discourse thinking skills higher education educational strategies digital storytelling narrative economics personal branding relationship marketing corporate strategy corporate sustainability management education sustainable business models responsible management education brand equity economy marketing human condition speculative philosophy special issue community practice education stakeholder engagement psychoactive substance use drug policy cannabis use cannabis legalization green cities healthy cities sustainable living learning-by-doing web accessibility social learning environments co-creation tool luxury brands love story future corporate managers paradigm shift sustainable world institutional work plural logics social matrix community-engaged learning societal impact strategic recommendations consumption norms u.s. legal market theoretical exploration

Notable Scholarly Works

Notable Federal Grants

Collaborators

Destigmatizing Cannabis: A Theoretical Exploration of Shifting Consumption Norms in the U.S. Legal Market. Journal of Management Policy and Practice (2025)

cannabis usedrug policylaw and economicseconomicspublic policyu.s. legal marketpsychoactive substance uselawcannabis legalizationconsumption normsaddictionaddictive behaviorstheoretical explorationpolicy analysissubstance use

Enhancing Social Marketing Education Through Experiential Learning: A Case Study of a Student Project for the Visually Impaired. Social Marketing Quarterly (2025)

case studymarketingexperiential learningsocial learning environmentssocial marketing educationeducationaccessibilitydisabilitylearning-by-doinginclusive educationweb accessibilitysocial marketingspecial education technology

Achieving Societal Impact Through Community-Engaged Learning: Strategic Recommendations for Integrating Aacsb Societal Impact Standards Into Marketing Courses. Marketing Education Review (2024)

community engagementmarketingexperiential learningeducational strategiescommunity-engaged learningstrategic recommendationscommunity-engaged researchstakeholder engagementhigher educationeducationsocietal impactcommunity practice educationsocial sciencessocial marketing

Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage. Journal of Macromarketing (2023)

plural logicsmarketingmanagementmarketing managementsocial matrixmarketing theoryindustrial marketingsocial systemsmarketing sciencebusinessconsumer behaviour

Institutional Work and Brand Strategy in the Contested Cannabis Market. Journal of Macromarketing (2021)

business studiesmarketingcultural economybrandinginstitutional workstrategybrand awarenessbrand equitybusiness strategyconsumer culturebusinessmarket researchmarketing strategy

A Community-Based Social Marketing Anti-Littering Campaign: Be the Street You Want to See. Springer texts in business and economics (2019)

Mine Üçok HughesWill McConnellStephen Groner

community engagementmarketingcommunicationbusinesssocial marketing

Multicultural Marketing Campaigns: Reaching the Us Hispanic Market on Digital Media: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2019)

digital marketingmulticultural marketing campaignsmarketing communicationsmarketingcultural impactmedium culturecultural diversityculturelatino studiesdigital mediumsus hispanic marketdigital mediamarketing strategymedia studiesmulticulturalism

Strategic Target Marketing Considerations and Implications for the Us Hispanic Market. Journal of cultural marketing strategy. (2019)

marketingmarketing managementindustrial marketingeconomy marketingbusiness strategymarketing scienceus hispanic marketbusinessmarket researchmarketing strategy

Educating Future Corporate Managers for a Sustainable World: Recommendations for a Paradigm Shift in Business Education. On the Horizon The International Journal of Learning Futures (2018)

business studiesstrategic managementsustainability sciencesustainable business modelsbusiness strategycorporate social responsibilityfuture corporate managerssustainable worldmanagementcorporate strategystrategyenvironmental educationbusinessresponsible management educationparadigm shiftcorporate sustainabilitymanagement educationeducationbusiness excellence

Introduction to the Special Issue: Alternative Imaginings. Markets Globalization & Development Review (2018)

narrativespecial issueintellectual discoursethinking skillshumanitiesspeculative philosophyhuman conditionphilosophy of mind

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Mine Ucok Hughes

California State University, Los Angeles

Affiliations

California State University, Los Angeles

College of Business and Economics

Department Of Economics

Department Of Marketing

College of Engineering, Computer Science, and Technology

School Of Business And Economics

Department Of Marketing

Rongxiang Xu College of Health and Human Services

Services Of Rongxiang Xu College Of Health And Human

School Of Kinesiology

NoneMine Ucok Hughes is currently serving as a California State University, Los Angeles faculty at California State University, Los Angeles.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Mine Ucok Hughes

California State University, Los Angeles

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Destigmatizing Cannabis: A Theoretical Exploration of Shifting Consumption Norms in the U.S. Legal Market. Journal of Management Policy and Practice (2025)

Enhancing Social Marketing Education Through Experiential Learning: A Case Study of a Student Project for the Visually Impaired. Social Marketing Quarterly (2025)

Achieving Societal Impact Through Community-Engaged Learning: Strategic Recommendations for Integrating Aacsb Societal Impact Standards Into Marketing Courses. Marketing Education Review (2024)

Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage. Journal of Macromarketing (2023)

plural logicsmarketingmanagementmarketing managementsocial matrixmarketing theoryindustrial marketingsocial systemsmarketing sciencebusinessconsumer behaviour

Institutional Work and Brand Strategy in the Contested Cannabis Market. Journal of Macromarketing (2021)

business studiesmarketingcultural economybrandinginstitutional workstrategybrand awarenessbrand equitybusiness strategyconsumer culturebusinessmarket researchmarketing strategy

A Community-Based Social Marketing Anti-Littering Campaign: Be the Street You Want to See. Springer texts in business and economics (2019)

Mine Üçok HughesWill McConnellStephen Groner

community engagementmarketingcommunicationbusinesssocial marketing

Multicultural Marketing Campaigns: Reaching the Us Hispanic Market on Digital Media: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2019)

Strategic Target Marketing Considerations and Implications for the Us Hispanic Market. Journal of cultural marketing strategy. (2019)

marketingmarketing managementindustrial marketingeconomy marketingbusiness strategymarketing scienceus hispanic marketbusinessmarket researchmarketing strategy

Educating Future Corporate Managers for a Sustainable World: Recommendations for a Paradigm Shift in Business Education. On the Horizon The International Journal of Learning Futures (2018)

Introduction to the Special Issue: Alternative Imaginings. Markets Globalization & Development Review (2018)

narrativespecial issueintellectual discoursethinking skillshumanitiesspeculative philosophyhuman conditionphilosophy of mind

1
2
10 / page