Faculty

Institution

Unit

Venue

Michelle Roehm

Kenneth W Freeman Professor & Dean of the College of Management

Bucknell University

Affiliations

Bucknell University

Collaborate with your peers as you work to create a better world.

Freeman College of Management

Department Of Management And Organizations

School Of Management

Michelle Roehm is currently serving as a Bucknell University Kenneth W Freeman Professor & Dean of the College of Management at Bucknell University.

Honors

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Experiences

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Education

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Michelle Roehm

Bucknell University

Kenneth W Freeman Professor & Dean of the College of Management

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marketing consumer behaviour consumer research business branding psychology advertising brand awareness brand equity marketing research market research industrial marketing electronic commerce business strategy marketing science journalism social media fraud marketing strategy consumer attitudes customer loyalty market behavior market segmentation customer profiling buying behaviors business-to-business markets business-to-business research positive mood psychological science intellectual discourse behavioral decision making experimental social psychology human decision process operation management soft computing music psychology musical expression public performance music perception positioning (marketing) relationship marketing conceptual innovation persuasive technology cognitive bias mitigation attitude theory purchasing shopping assistant vocal music online customer behavior incentive model incentive mechanisms user segmentation fuzzy clustering misinformation memory architectures memory management information leakage information quality scholarly communication public policy research latin american studies should competitors respond loyalty-building programs performance failures persuasive impact moderating effect retail segmentation popular music within-program brand exposure internal vendor scorecards exploratory study redemption time frame membership clustering criterion young adults shop leader brands follower brands

Notable Scholarly Works

Notable Federal Grants

Collaborators

The New Math in B2B Online Reviews: When Are Negatively-Rated Suppliers of Interest?. Marketing Management Journal (2025)

consumer researchcustomer reviewsb2b online reviewsbusiness researchbusiness-to-business researchbusiness analyticsuser feedbackmarketingfinancenegatively-rated suppliersmarket researchnew mathelectronic commercebusiness intelligencebusinessinternet economicscompetition (economics)market behaviorelectronic marketplaces

More Than Just Charts and Graphs: What to Teach in a Data Visualization Course. Decision Sciences Journal of Innovative Education (2022)

Jeffrey D. CammGordon E. McCrayMichelle L. Roehm

engineering educationeducationdecision scienceteacher educationtechnologyeducational researchcomputing educationinnovative educationeducational innovationeducational technology

Tradeoffs in Supplier Attribute Ratings in Supplier Selection Across Strategic Versus Non-Strategic Purchases. Journal of Business-to-Business Marketing (2020)

Derrick BooneMichelle D. StewardJames A. NarusMichelle L. Roehm

supplier attribute ratingsmarketingsupplier selectiontrade-off analysisbusiness-to-business marketsstrategic management

Credible Effects: The Impact of Disclosure of Material Connections Within Online Product Reviews. Journal of Public Policy & Marketing (2019)

Michelle D. StewardAlvin C. BurnsFelicia N. MorganMichelle L. Roehm

information qualityscholarly communicationsocial mediapublic policy researchcredible effectsonline product reviewsinformation sciencemass communicationsocial influencepublic opinionjournalisminformation leakagematerial connectionspublic policymarketingelectronic commerce

From Transactions to Journeys and Beyond: The Evolution of B2B Buying Process Modeling. Industrial Marketing Management (2019)

Michelle D. StewardJames A. NarusMichelle L. RoehmWendy Ritz

purchasingbrandingindustrial marketingmarketingbusiness-to-business markets

Using Advertising Alignment to Improve Product Placement Effects on Product Choice: The Power of Facilitating Analogies. Journal of Consumer Behaviour (2019)

Harper A. RoehmMichelle L. Roehm

product placement effectsconsumer behaviourbuying behaviorsconsumer researchadvertisingproduct choicemarketing

An Exploratory Study of Business-To-Business Online Customer Reviews: External Online Professional Communities and Internal Vendor Scorecards. Journal of the Academy of Marketing Science (2017)

Michelle D. StewardJames A. NarusMichelle L. Roehm

business-to-business researchonline customer behaviormarketing researchbusinesssocial mediaexploratory studyinternal vendor scorecardscustomer loyaltydigital marketingelectronic commercemarketing

Utilizing Self Perception Theory to Explain Social Media Behavior Relative to Print Advertisement 2-D Codes. Business and Economic Research (2016)

Michelle Lynn RoehmHarper Andrew Roehm

business researchbusinesseconomicssocial media

An Exploration of Flashbulb Memory. Journal of Consumer Psychology (2015)

computer sciencehigh performance computer architectureflashbulb memorymemory managementmicroarchitecturecomputer engineeringsystem softwarecomputer architecturehardware securitymemory architecturesoperating systems

Managing the Unthinkable: What to Do When a Scandal Hits Your Brand. (2015)

business strategybrandingmarketing sciencebrand awarenessfinancial crimefraudbusinesspublic integritybrand equitymarketing

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Michelle Roehm

Kenneth W Freeman Professor & Dean of the College of Management

Bucknell University

Affiliations

Bucknell University

Collaborate with your peers as you work to create a better world.

Freeman College of Management

Department Of Management And Organizations

School Of Management

Michelle Roehm is currently serving as a Bucknell University Kenneth W Freeman Professor & Dean of the College of Management at Bucknell University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Michelle Roehm

Bucknell University

Kenneth W Freeman Professor & Dean of the College of Management

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

The New Math in B2B Online Reviews: When Are Negatively-Rated Suppliers of Interest?. Marketing Management Journal (2025)

More Than Just Charts and Graphs: What to Teach in a Data Visualization Course. Decision Sciences Journal of Innovative Education (2022)

Jeffrey D. CammGordon E. McCrayMichelle L. Roehm

engineering educationeducationdecision scienceteacher educationtechnologyeducational researchcomputing educationinnovative educationeducational innovationeducational technology

Tradeoffs in Supplier Attribute Ratings in Supplier Selection Across Strategic Versus Non-Strategic Purchases. Journal of Business-to-Business Marketing (2020)

Derrick BooneMichelle D. StewardJames A. NarusMichelle L. Roehm

supplier attribute ratingsmarketingsupplier selectiontrade-off analysisbusiness-to-business marketsstrategic management

Credible Effects: The Impact of Disclosure of Material Connections Within Online Product Reviews. Journal of Public Policy & Marketing (2019)

Michelle D. StewardAlvin C. BurnsFelicia N. MorganMichelle L. Roehm

From Transactions to Journeys and Beyond: The Evolution of B2B Buying Process Modeling. Industrial Marketing Management (2019)

Michelle D. StewardJames A. NarusMichelle L. RoehmWendy Ritz

purchasingbrandingindustrial marketingmarketingbusiness-to-business markets

Using Advertising Alignment to Improve Product Placement Effects on Product Choice: The Power of Facilitating Analogies. Journal of Consumer Behaviour (2019)

Harper A. RoehmMichelle L. Roehm

product placement effectsconsumer behaviourbuying behaviorsconsumer researchadvertisingproduct choicemarketing

An Exploratory Study of Business-To-Business Online Customer Reviews: External Online Professional Communities and Internal Vendor Scorecards. Journal of the Academy of Marketing Science (2017)

Michelle D. StewardJames A. NarusMichelle L. Roehm

business-to-business researchonline customer behaviormarketing researchbusinesssocial mediaexploratory studyinternal vendor scorecardscustomer loyaltydigital marketingelectronic commercemarketing

Utilizing Self Perception Theory to Explain Social Media Behavior Relative to Print Advertisement 2-D Codes. Business and Economic Research (2016)

Michelle Lynn RoehmHarper Andrew Roehm

business researchbusinesseconomicssocial media

An Exploration of Flashbulb Memory. Journal of Consumer Psychology (2015)

Managing the Unthinkable: What to Do When a Scandal Hits Your Brand. (2015)

business strategybrandingmarketing sciencebrand awarenessfinancial crimefraudbusinesspublic integritybrand equitymarketing

1
2
3
4
10 / page