Faculty

Institution

Unit

Venue

Michael Latta

Professor

Coastal Carolina University

Affiliations

Department of Marketing and Hospitality, Resort, and Tourism Management

Wall College of Business

Department of Marketing and Hospitality, Resort, and Tourism Management

Michael Latta is currently serving as a Marketing And Hospitality, Resort, And Tourism Management Professor at Coastal Carolina University.

Honors

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Experiences

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Education

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Michael Latta

Coastal Carolina University

Professor

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marketing marketing science marketing research consumer research education advertising higher education marketing analytics consumer behaviour analytics interactive marketing online advertising marketing communications marketing management higher education finance communication customer satisfaction big data information management economic analysis economic research educational strategies big data model big data infrastructures big data acquisition targeted advertising education economics journalism digital scholarship service management gender diversity economic behavior customer experience business science university student retention big data science advertising fundamentals advertising levels digital marketing computational social science feminist studies sex roles historical review sport medicine student success customer loyalty gendered context gendered perceptions educational entertainment sport science market analysis market behavior advanced analytics analytic application cooperative learning collaborative learning competitive intelligence traffic enforcement driver performance driver behavior transport safety road traffic safety search engine marketing solve social behavioral problems usa iowa amstat news applied marketing analytics same coin exploratory study road safety attending business classes economic consequences effective ads 2nd gender differences global awareness

Notable Scholarly Works

Notable Federal Grants

Collaborators

Marketing Research Review. XXVI (10) (2024)

marketing sciencemarketing theoryresearch reviewconsumer researchmarketing researchmarket researchmarketing analyticsmarketing

Advertising Fundamentals: How to Create and Deploy. (2020)

marketing scienceconsumer researchonline advertisingmarket researchinteractive marketingadvertisingmarketing communicationsadvertising fundamentalstargeted advertisingmarketing

Economic Consequences of Not Attending Business Classes. Journal of Higher Education Theory and Practice (2020)

attending business classeshigher education financesocial classeconomic researchbusiness studieseducation economicseconomics

Marketing Research and Decision Analysis. (2020)

marketing sciencemarketing theoryconsumer researchmarketing researchmarket researchmarketing analyticsdecision analysisbusiness researchmarketing

PANEL: Are Students Our Customers? Perils and Pitfalls of Students as Customers. (2020)

Michael LattaDavid J BurnsMichael McCallIsmet AnitsalMelek Meral Anitsal

consumer behavioureducationcustomer experiencecustomer satisfactionhigher educationcustomer loyaltystudent success

PANEL: Changing Expectations From Department Chairs in the Dynamic Environment of Higher Education. (2020)

Ismet AnitsalMelek Meral AnitsalMichael LattaDavid J. Burns

higher educationdepartment chairs

Sensemaking and Big Data Science: Soft and Hard Marketing Skills Are Needed Today. (2020)

big data modelbig databig data infrastructuresbusiness analyticsbusiness intelligenceknowledge discoverybig data acquisitionknowledge managementbig data sciencebig data architectureinformation sciencedata scienceinformation managementdata managementdata-driven innovationsanalyticsmarketinginformation technology

Sensemaking and Big Data Science Used in Marketing to Solve Social and Behavioral Problems. Journal of Strategic Innovation and Sustainability (2020)

solve socialbig data modelbig datamarketing sciencebig data infrastructuresbig data acquisitioninformation managementconsumer researchmarketing researchmarketing analyticscommunicationcomputational social sciencedigital marketingbehavioral problemsanalyticsmarketingbig data science

Advertising Fundamentals: How to Create and Deploy Effective. (2019)

service managementmarketing scienceconsumer researchonline advertisingmarketing researchmarket researchinteractive marketingadvertisingmarketing communicationsadvertising fundamentalstargeted advertisingmarketing

Global Awareness of Marketing Students. (2019)

marketing sciencemarketing researchinternational marketingmarketingglobal awareness

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Michael Latta

Professor

Coastal Carolina University

Affiliations

Department of Marketing and Hospitality, Resort, and Tourism Management

Wall College of Business

Department of Marketing and Hospitality, Resort, and Tourism Management

Michael Latta is currently serving as a Marketing And Hospitality, Resort, And Tourism Management Professor at Coastal Carolina University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Michael Latta

Coastal Carolina University

Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Marketing Research Review. XXVI (10) (2024)

marketing sciencemarketing theoryresearch reviewconsumer researchmarketing researchmarket researchmarketing analyticsmarketing

Advertising Fundamentals: How to Create and Deploy. (2020)

marketing scienceconsumer researchonline advertisingmarket researchinteractive marketingadvertisingmarketing communicationsadvertising fundamentalstargeted advertisingmarketing

Economic Consequences of Not Attending Business Classes. Journal of Higher Education Theory and Practice (2020)

attending business classeshigher education financesocial classeconomic researchbusiness studieseducation economicseconomics

Marketing Research and Decision Analysis. (2020)

marketing sciencemarketing theoryconsumer researchmarketing researchmarket researchmarketing analyticsdecision analysisbusiness researchmarketing

PANEL: Are Students Our Customers? Perils and Pitfalls of Students as Customers. (2020)

Michael LattaDavid J BurnsMichael McCallIsmet AnitsalMelek Meral Anitsal

consumer behavioureducationcustomer experiencecustomer satisfactionhigher educationcustomer loyaltystudent success

PANEL: Changing Expectations From Department Chairs in the Dynamic Environment of Higher Education. (2020)

Ismet AnitsalMelek Meral AnitsalMichael LattaDavid J. Burns

higher educationdepartment chairs

Sensemaking and Big Data Science: Soft and Hard Marketing Skills Are Needed Today. (2020)

Sensemaking and Big Data Science Used in Marketing to Solve Social and Behavioral Problems. Journal of Strategic Innovation and Sustainability (2020)

Advertising Fundamentals: How to Create and Deploy Effective. (2019)

Global Awareness of Marketing Students. (2019)

marketing sciencemarketing researchinternational marketingmarketingglobal awareness

1
2
3
4
5
6
10 / page