Faculty

Institution

Unit

Venue

Merz, Michael

Professor Department Chair

San Jose State University

Affiliations

Lucas College and Graduate School of Business

Department Of Accounting And Finance

Lucas Graduate School Of Business

Department Of Hospitality, Recreation, And Tourism Management

San Jose State University

Merz, Michael is currently serving as an Accounting And Finance Professor Department Chair at San Jose State University.

Honors

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Experiences

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Education

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Merz, Michael

San Jose State University

Professor Department Chair

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marketing business branding consumer research brand equity value co-creation brand awareness international marketing consumer behaviour service management value creation communication marketing research business research international business localization personal branding measurement invariance assessment co-create brand value management marketing strategy survey methodology fraud market research health care business studies business excellence industrial marketing marketing science health systems educational strategies distance education professional development conflict resolution interactive marketing business strategy consumer culture positioning (marketing) service quality healthcare value service studies automated negotiation interorganizational negotiation negotiation theory social medium marketing customer involvement consumer attitudes brand logic customer co-creation value scandal impact high-equity brand new approach healthcare service provision international firms corporate philanthropy online brand value status quo analysis cross-national marketing research exploratory study foreign markets corporate philanthropy strategies

Notable Scholarly Works

Notable Federal Grants

Collaborators

The Phenomenology of Value Co-Destruction: An Exploratory Examination. Journal of Quality Assurance in Hospitality & Tourism (2026)

valuationeconomicsvalue co-destructioneconomic behaviorvalue co-creationeconomic theoryvalue creationvalue theory

Effectiveness of in‐Person Versus Online Negotiation Teaching for Practitioners. Negotiation Journal (2023)

automated negotiationteacher educationeducational strategieseducationinterorganizational negotiationdistance educationeducational technologycommunicationprofessional developmentnegotiationconflict resolutionnegotiation theory

A Real Product Scandal’s Impact on a High-Equity Brand: A New Approach to Assessing Scandal Impact. Journal of Product & Brand Management (2018)

fraudmarketing researchbusiness researchmarketingbrandingscandal impacthigh-equity brandbrand equitynew approachconsumer researchmarketing sciencepersonal brandingpositioning (marketing)businessmarket researchbrand awareness

Customer Co-Creation Value Scale. PsycTESTS Dataset (2018)

customer satisfactionmarketingcustomer involvementquality managementservices marketingservice managementconsumer researchvalue creationvalue co-creationbusiness

How Valuable Are Your Customers in the Brand Value Co-Creation Process? the Development of a Customer Co-Creation Value (CCCV) Scale. Journal of Business Research (2017)

marketingcustomer co-creation valuebrandingbrand equityservice managementconsumer researchvalue creationvalue co-creationbusinessconsumer behaviour

Standardization vs. Localization of Firms’ Corporate Philanthropy Strategies When Entering Foreign Markets. Developments in marketing science: proceedings of the Academy of Marketing Science (2014)

John PelozaMichael A. MerzQimei Chen

international businessmarketingforeign marketscorporate philanthropy strategieslocalizationglobalizationbusinessinternational marketing

Are Your Customers Willing to Co-Create Brand Value. (2013)

marketingbrandingbrand equityconsumer researchvalue co-creationbusinessbrand awarenessco-create brand valueconsumer behaviour

Exploring the Antecedents for Value Cocreation During Healthcare Service Provision. Journal of business and behavioral sciences (2013)

managementhealth systemshealth careservice qualityhealthcare valuehealthcare service provisionhealth policyhealth services researchservices marketingservice managementservice studiesvalue co-creationbusiness

An Exploratory Study of the Dimensionality of Consumers’ Propensity to Co-Create Brand Value. (2012)

marketing researchbusiness researchmarketingbrandingexploratory studybrand equityconsumer attitudesbusiness strategyconsumer researchvalue co-creationbusinessbrand awarenessco-create brand valueconsumer behaviour

Creating Online Brand Value Through Online Discussion Site. San José State University ScholarWorks (San Jose State University) (2011)

digital marketingonline brand valuemarketingsocial medium marketingbrandingcommunicationbrand equityinteractive marketingbrand awareness

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Merz, Michael

Professor Department Chair

San Jose State University

Affiliations

Lucas College and Graduate School of Business

Department Of Accounting And Finance

Lucas Graduate School Of Business

Department Of Hospitality, Recreation, And Tourism Management

San Jose State University

Merz, Michael is currently serving as an Accounting And Finance Professor Department Chair at San Jose State University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Merz, Michael

San Jose State University

Professor Department Chair

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

The Phenomenology of Value Co-Destruction: An Exploratory Examination. Journal of Quality Assurance in Hospitality & Tourism (2026)

valuationeconomicsvalue co-destructioneconomic behaviorvalue co-creationeconomic theoryvalue creationvalue theory

Effectiveness of in‐Person Versus Online Negotiation Teaching for Practitioners. Negotiation Journal (2023)

A Real Product Scandal’s Impact on a High-Equity Brand: A New Approach to Assessing Scandal Impact. Journal of Product & Brand Management (2018)

Customer Co-Creation Value Scale. PsycTESTS Dataset (2018)

customer satisfactionmarketingcustomer involvementquality managementservices marketingservice managementconsumer researchvalue creationvalue co-creationbusiness

How Valuable Are Your Customers in the Brand Value Co-Creation Process? the Development of a Customer Co-Creation Value (CCCV) Scale. Journal of Business Research (2017)

marketingcustomer co-creation valuebrandingbrand equityservice managementconsumer researchvalue creationvalue co-creationbusinessconsumer behaviour

John PelozaMichael A. MerzQimei Chen

international businessmarketingforeign marketscorporate philanthropy strategieslocalizationglobalizationbusinessinternational marketing

Are Your Customers Willing to Co-Create Brand Value. (2013)

marketingbrandingbrand equityconsumer researchvalue co-creationbusinessbrand awarenessco-create brand valueconsumer behaviour

Exploring the Antecedents for Value Cocreation During Healthcare Service Provision. Journal of business and behavioral sciences (2013)

An Exploratory Study of the Dimensionality of Consumers’ Propensity to Co-Create Brand Value. (2012)

Creating Online Brand Value Through Online Discussion Site. San José State University ScholarWorks (San Jose State University) (2011)

digital marketingonline brand valuemarketingsocial medium marketingbrandingcommunicationbrand equityinteractive marketingbrand awareness

1
2
10 / page