Matthew Rossheim

Matthew Rossheim is a Senior Professor at the University of North Texas Health Science Center. His research focuses on substance use epidemiology, health policy, and the public health implications of emerging psychoactive products, particularly cannabis marketing and regulation, tobacco control, and addictive behaviors. His recent work examines cannabis retailer compliance and advertising messaging among young adults, the public health commentary on Oregon’s psilocybin services, the association between strong chū-hai consumption and hazardous alcohol use in Japan, and kratom product availability in U.S. vape shops. His scholarship spans international collaborations and policy-oriented analyses aimed at safeguarding public health.