Faculty

Institution

Unit

Venue

Matthew L. Meuter

California State University--Chico

Affiliations

College of Business

Department Of Marketing

NoneMatthew L. Meuter is currently serving as a College Of Business faculty at California State University--Chico.

Honors

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Experiences

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Education

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Matthew L. Meuter

California State University--Chico

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technology marketing education services marketing experiential learning educational strategies collaborative learning business educational research customer satisfaction user experience implementation research learning sciences community engagement business research information technology professional development knowledge management learning analytics distance education consumer research hospitality marketing technology adoption cooperative learning self-service technology learning outcomes technology-based service encounters customer trial service encounters technology infusion consumer use technology anxiety empirical examination small firms technology orientation collaborative course development technology anxiety scale

Notable Scholarly Works

Notable Federal Grants

Collaborators

An Exploration of Comfort Brands and the Theory of Brand Comfort. Journal of brand strategy (2023)

The Influence and Mitigation of Bad Apples on Group Dynamics and Outcomes. Journal of Education for Business (2023)

Untrustworthiness in Student Teams: A Cross-Cultural Comparison Between Different Thinking Cultures of the U.S. and South Korea. Marketing Education Review (2022)

VIEWPOINT: Internet Revolution Lessons Applied to Post-Pandemic Service Delivery (a North American Perspective). Journal of Services Marketing (2021)

A Foundational Investigation of the Theory of Brand Comfort. (2020)

brandinghospitality marketingconsumer researchfashioncostume designperformance studiesmarketing

Collaborative Course Development: A New Model for Improved Student Outcomes. Developments in marketing science: proceedings of the Academy of Marketing Science (2016)

educational strategieseducationcollaborative learningundergraduate researchlearning outcomeseducational researchexperiential learninglearning analyticscollaborative course developmentdistance educationperformance studies

Getting Smart. Journal of Service Research (2016)

Self-Service Technologies. Routledge eBooks (2016)

Amy L. OstromMary Jo BitnerMatthew L. Meuter

technologyubiquitous computingself-service technology

The Impact of Collaboration, Empowerment, and Choice: An Empirical Examination of the Collaborative Course Development Method. Marketing Education Review (2016)

educational strategieseducationcollaborative learningeducational researchcommunity engagementexperiential learningprofessional developmentempirical examinationcooperative learningmanagement

Innovation Through Collaborative Course Development: Theory and Practice. Marketing Education Review (2015)

educational strategieseducationcollaborative learninglearning sciencesexperiential learning

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Matthew L. Meuter

California State University--Chico

Affiliations

College of Business

Department Of Marketing

NoneMatthew L. Meuter is currently serving as a College Of Business faculty at California State University--Chico.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Matthew L. Meuter

California State University--Chico

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

An Exploration of Comfort Brands and the Theory of Brand Comfort. Journal of brand strategy (2023)

The Influence and Mitigation of Bad Apples on Group Dynamics and Outcomes. Journal of Education for Business (2023)

Untrustworthiness in Student Teams: A Cross-Cultural Comparison Between Different Thinking Cultures of the U.S. and South Korea. Marketing Education Review (2022)

VIEWPOINT: Internet Revolution Lessons Applied to Post-Pandemic Service Delivery (a North American Perspective). Journal of Services Marketing (2021)

A Foundational Investigation of the Theory of Brand Comfort. (2020)

brandinghospitality marketingconsumer researchfashioncostume designperformance studiesmarketing

Collaborative Course Development: A New Model for Improved Student Outcomes. Developments in marketing science: proceedings of the Academy of Marketing Science (2016)

Getting Smart. Journal of Service Research (2016)

Self-Service Technologies. Routledge eBooks (2016)

Amy L. OstromMary Jo BitnerMatthew L. Meuter

technologyubiquitous computingself-service technology

The Impact of Collaboration, Empowerment, and Choice: An Empirical Examination of the Collaborative Course Development Method. Marketing Education Review (2016)

educational strategieseducationcollaborative learningeducational researchcommunity engagementexperiential learningprofessional developmentempirical examinationcooperative learningmanagement

Innovation Through Collaborative Course Development: Theory and Practice. Marketing Education Review (2015)

educational strategieseducationcollaborative learninglearning sciencesexperiential learning

1
2
3
10 / page