Faculty

Institution

Unit

Venue

Mark Mitchell

Associate Dean; Professor; Director of Graduate Programs and Executive Education

Coastal Carolina University

Affiliations

E. Craig Wall Sr. College of Business Administration

Center Of Wall College Advising

Office Of The Dean

Wall Center for Excellence

Coastal Carolina University

College of Graduate and Continuing Studies

Wall College of Business

Department Of Finance And Economics

Department of Marketing and Hospitality, Resort, and Tourism Management

The Clay Brittain Jr. Center for Resort Tourism

The Wall Center for Excellence

Department of Marketing and Hospitality, Resort, and Tourism Management

Hospitality And Resort Tourism Management, Wall College Of Business Administration

Studies Of Graduate

Mark Mitchell is currently serving as a Center Of Wall College Advising Associate Dean; Professor; Director of Graduate Programs and Executive Education at Coastal Carolina University.

Honors

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Experiences

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Education

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Mark Mitchell

Coastal Carolina University

Associate Dean; Professor; Director of Graduate Programs and Executive Education

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marketing business tourism nonprofit organizations destination marketing hospitality marketing tourism management tourist experience thrift store donors education communication demography higher education hospitality management tourism research marketing science consumer research interactive marketing industrial marketing food marketing philanthropy consumer experience tourism demographic profiles product elimination decisions cross-cultural dimensionality prestige sensitivity empirical analysis business student interest product categories workforce development human behavior experiential learning human performance qualitative research voluntary sector professional development entrepreneurship travel research agronomy international business business studies candidate selection talent development student success hospitality tourism performance leisure studies action monitoring crop improvement crop production cropping systems farming systems change management marketing theory marketing management marketing communications catering beverage industry urban tourism cultural factors cross-cultural assessment cross-cultural management cultural psychology cultural sensitivity demographic change population studies demographic process foresight research evaluation prospective employers thrift store shoppers public sectors plant tours production process atlantic marketing journal instadium alcohol sales consumer experience

Notable Scholarly Works

Notable Federal Grants

Collaborators

New Product Development and At-Home Medical Tests. Health Marketing Quarterly (2021)

Savannah CampbellMark MitchellJerome ChristiaMelissa Clark

at-home medical testsmarketingmedicine

Field Trip! Assessing Business Student Interest in Plant Tours and Their Product Categories. DigitalCommons - Kennesaw State University (Kennesaw State University) (2017)

Mark MitchellGregory TurnerRobert MontgomeryMark Hartley

business student interesttourismmarketingproduct categories

Examining the Cross-Cultural Dimensionality of Prestige Sensitivity: An Empirical Analysis of Chinese. in press, 2016 (2016)

cross-cultural dimensionalitycross-cultural managementprestige sensitivitycultural factorssocial identitycultural dividecross-cultural assessmentpersonalityculturecultural psychologyempirical analysiscontemporary chinacultural diversityintercultural studiescultural sensitivityeast asian studies

Examining the Cross-Cultural Dimensionality of Prestige Sensitivity: An Empirical Analysis of Chinese and American Millennials. Journal of East-West Business (2016)

Robert D. MontgomeryBrian J. SchwarzMark A. Mitchell

cultural studiescross-cultural dimensionalityprestige sensitivitysociologyinternational businessempirical analysisbusinessjournalism

Field Trip!. in press, 2016 (2016)

"Hi Y'all!": A Price Bundling. (2016)

price bundlinginteractive marketingbrandingcommunicationambush marketingpricing policy

Price Bundling Opportunities for the Savannah, Ga Market. (2016)

price bundling opportunitieseconomicsmarket designeconomic analysismarket (economics)price formation

The Multi-Sport Sampling Plan: A Price Bundling. (2016)

price bundlingstatisticssamplingstatistical methodologysampling (statistics)sampling techniques

Assessing Business Student Interest in Witnessing Production Process in the Marketplace. (2015)

Greg TurnerMark MitchellMark HartleyRobert Montgomery

businessmarketingmanufacturingproduction process

Beer and Ball on Campus? the Issue of Instadium Alcohol Sales. The Sport Journal (2015)

marketinginstadium alcohol salesbeverage industryconsumer behaviourcateringhospitality marketingdistribution (marketing)hospitality managementbusiness

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Mark Mitchell

Associate Dean; Professor; Director of Graduate Programs and Executive Education

Coastal Carolina University

Affiliations

E. Craig Wall Sr. College of Business Administration

Center Of Wall College Advising

Office Of The Dean

Wall Center for Excellence

Coastal Carolina University

College of Graduate and Continuing Studies

Wall College of Business

Department Of Finance And Economics

Department of Marketing and Hospitality, Resort, and Tourism Management

The Clay Brittain Jr. Center for Resort Tourism

The Wall Center for Excellence

Department of Marketing and Hospitality, Resort, and Tourism Management

Hospitality And Resort Tourism Management, Wall College Of Business Administration

Studies Of Graduate

Mark Mitchell is currently serving as a Center Of Wall College Advising Associate Dean; Professor; Director of Graduate Programs and Executive Education at Coastal Carolina University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Mark Mitchell

Coastal Carolina University

Associate Dean; Professor; Director of Graduate Programs and Executive Education

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

New Product Development and At-Home Medical Tests. Health Marketing Quarterly (2021)

Savannah CampbellMark MitchellJerome ChristiaMelissa Clark

at-home medical testsmarketingmedicine

Field Trip! Assessing Business Student Interest in Plant Tours and Their Product Categories. DigitalCommons - Kennesaw State University (Kennesaw State University) (2017)

Mark MitchellGregory TurnerRobert MontgomeryMark Hartley

business student interesttourismmarketingproduct categories

Examining the Cross-Cultural Dimensionality of Prestige Sensitivity: An Empirical Analysis of Chinese. in press, 2016 (2016)

Examining the Cross-Cultural Dimensionality of Prestige Sensitivity: An Empirical Analysis of Chinese and American Millennials. Journal of East-West Business (2016)

Robert D. MontgomeryBrian J. SchwarzMark A. Mitchell

cultural studiescross-cultural dimensionalityprestige sensitivitysociologyinternational businessempirical analysisbusinessjournalism

Field Trip!. in press, 2016 (2016)

"Hi Y'all!": A Price Bundling. (2016)

price bundlinginteractive marketingbrandingcommunicationambush marketingpricing policy

Price Bundling Opportunities for the Savannah, Ga Market. (2016)

price bundling opportunitieseconomicsmarket designeconomic analysismarket (economics)price formation

The Multi-Sport Sampling Plan: A Price Bundling. (2016)

price bundlingstatisticssamplingstatistical methodologysampling (statistics)sampling techniques

Assessing Business Student Interest in Witnessing Production Process in the Marketplace. (2015)

Greg TurnerMark MitchellMark HartleyRobert Montgomery

businessmarketingmanufacturingproduction process

Beer and Ball on Campus? the Issue of Instadium Alcohol Sales. The Sport Journal (2015)

marketinginstadium alcohol salesbeverage industryconsumer behaviourcateringhospitality marketingdistribution (marketing)hospitality managementbusiness

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4
10 / page