Faculty

Institution

Unit

Venue

Marcus Wardley

California State University, San Marcos

Affiliations

California State University, San Marcos

College of Business Administration

Department Of Operations, Supply Chain, And Business Analytics

Marketing Department

Operations, Supply Chain, and Business Analytics

NoneMarcus Wardley is currently serving as a California State University, San Marcos faculty at California State University, San Marcos.

Honors

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Experiences

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Education

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Marcus Wardley

California State University, San Marcos

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behavioral sciences psychology applied social psychology marketing business experimental social psychology behavioral research behavioral decision making social bias services marketing recovery consumer behaviour behavioral economics value theory vulnerability human behavior deviance (sociology) service management consumer research psychological science applied psychology psychological assessment business research business strategy social identity service recovery service quality service research psychosocial determinants student motivation self-assessment psychometrics promotion (marketing) marketing theory relationship marketing behavioral strategies societal influence recovery paradox sugrophobia scale scale development transaction-based cause-related marketing partnership be

Notable Scholarly Works

Notable Federal Grants

Collaborators

Measuring the Motivation to Avoid Duping: Scale Development and Validation. Journal of Consumer Marketing (2021)

motivationpersonalityself-assessmentapplied social psychologydifferential psychologyscale developmentpsychologybehavioral researchpsychometricsbehavioral decision makingstudent motivationapplied psychologypsychological assessmentbehavioral sciences

Motivation to Avoid Being Duped Scale. PsycTESTS Dataset (2021)

social biasmotivationbehavioral strategiessocial influenceapplied social psychologypsychologybehavioral researchsocial psychologysocietal influencesocial identitybehavioral decision makingexperimental social psychologybehavioral sciences

Promotion of Transaction-Based Cause-Related Marketing: How Should the Source and the Impact of the Partnership Be Presented. Services Marketing Quarterly (2021)

promotion (marketing)relationship marketingmarketingmarketing strategybusinessbusiness researchbusiness strategypartnership betransaction-based cause-related marketingmarketing researchmarketing theory

Service Recovery in Unaffected Consumers: Evidence of a Recovery Paradox. International Journal of Quality and Service Sciences (2021)

marketingconsumer researchservice managementconsumer behaviourbusinessservice researchservices marketingrecoveryservice recoveryservice qualityrecovery paradox

Framing Zero: Why Losing Nothing is Better Than Gaining Nothing. Journal of Behavioral and Experimental Economics (2020)

economicspublic policysocial sciencesbehavioral economicsvalue theory

Duped, Scammed and Suckered: The Development of the Sugrophobia Scale. ACR North American Advances (2014)

social biaspsychological sciencedeviance (sociology)human behaviorapplied social psychologypsychologypsychosocial determinantsexperimental social psychologysugrophobia scalevulnerabilitybehavioral sciences

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Marcus Wardley

California State University, San Marcos

Affiliations

California State University, San Marcos

College of Business Administration

Department Of Operations, Supply Chain, And Business Analytics

Marketing Department

Operations, Supply Chain, and Business Analytics

NoneMarcus Wardley is currently serving as a California State University, San Marcos faculty at California State University, San Marcos.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Marcus Wardley

California State University, San Marcos

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Measuring the Motivation to Avoid Duping: Scale Development and Validation. Journal of Consumer Marketing (2021)

Motivation to Avoid Being Duped Scale. PsycTESTS Dataset (2021)

Promotion of Transaction-Based Cause-Related Marketing: How Should the Source and the Impact of the Partnership Be Presented. Services Marketing Quarterly (2021)

Service Recovery in Unaffected Consumers: Evidence of a Recovery Paradox. International Journal of Quality and Service Sciences (2021)

marketingconsumer researchservice managementconsumer behaviourbusinessservice researchservices marketingrecoveryservice recoveryservice qualityrecovery paradox

Framing Zero: Why Losing Nothing is Better Than Gaining Nothing. Journal of Behavioral and Experimental Economics (2020)

economicspublic policysocial sciencesbehavioral economicsvalue theory

Duped, Scammed and Suckered: The Development of the Sugrophobia Scale. ACR North American Advances (2014)

1
10 / page