Faculty

Institution

Unit

Venue

Marat Bakpayev

University of Minnesota Duluth

Affiliations

Labovitz School of Business and Economics

Department Of Economics And Health Care Management

Department Of Marketing

University of Minnesota Duluth

NoneMarat Bakpayev is currently serving as a Economics And Health Care Management faculty at University of Minnesota Duluth.

Honors

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Experiences

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Education

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Marat Bakpayev

University of Minnesota Duluth

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marketing public policy technology social marketing health sciences trust consumer behaviour artificial intelligence advertising longevity depression regulation governance global policy cryptocurrency behavioral finance aging process barrier to entry industrial revolution programmatic creative reminiscence therapy critical overview fourth industrial revolution consumer well-being public policy implications technology-enabled well-being social media paradoxes critical review policy implications condom use systematic review

Notable Scholarly Works

Notable Federal Grants

Collaborators

Tech Twists and Turns: Unveiling New Privacy Paradoxes of Technology for Later Adulthood Consumers. DigitalCommons@Kennesaw State University (Kennesaw State University) (2026)

High Hopes, Hard Falls: Consumer Expectations and Reactions to AI-Human Collaboration in Advertising. International Journal of Advertising (2025)

Close Your Eyes and Open Your Mind: How Closed Eyes Affect Evaluations of Utilitarian and Hedonic Advertising Appeals. Journal of Consumer Marketing (2023)

Exploring the Role of Innovation Attributes on Mobile Payment Adoption. Journal of Consumer Marketing (2023)

Technology-Enabled Well-Being in the Era of Ir4.0: Marketing and Public Policy Implications. Journal of Consumer Marketing (2023)

Abhijit RoyMarat BakpayevMelanie Florence BoninsegniSmriti KumarJean-Paul PeronardThomas Reimer

technologypublic policy implicationswell-beingtechnology-enabled well-beingdigital marketingpublic policymarketing

Reminiscence Therapy in the Treatment of Depression in the Elderly: Current Perspectives. Journal of Ageing and Longevity (2022)

Arshia KhanAlex BlethMarat BakpayevNabiha Imtiaz

reminiscence therapydepressionlongevityhealth sciencesaging process

The Role of Wisdom in Navigating Social Media Paradoxes: Implications for Consumers, Firms, and Public Policy. Journal of Consumer Affairs (2022)

Abigail B. SchneiderSunaina ChuganiTavleen KaurJason StornelliMichael G. LuchsMarat BakpayevTessa Garcia‐CollartBridget LeonardLydia OttlewskiLaura Pricer

social mediacommunicationsocial media paradoxessocial influencejournalismpublic policy

A Critical Overview of Social Marketing in Asia. Social Marketing Quarterly (2021)

Bo PangSameer A. DeshpandeTuyet-Mai NguyenJeawon KimYara A. AlmosaAmna ArifDenni ArliMarat BakpayevBayram Zafer ErdoganHaruka FujihiraH. P. Samanthika GallageMohammad A. KadirDerek Ong Lai TeikPatama SatawedinNedra Kline WeinreichMurooj Yousef

social marketingeast asian studiesmarketingcritical overview

Opportunities of and Threats to Consumer Well-Being in the Age of Fourth Industrial Revolution (Ir 4.0) Technologies. Digital Policy Regulation and Governance (2021)

Melanie Florence BoninsegniAbhijit RoyMarat BakpayevSmriti KumarJean-Paul PeronardThomas Reimer

regulationconsumer well-beingtechnologyfourth industrial revolutiongovernancepublic policy

Smiling AI Agents: How Anthropomorphism and Broad Smiles Increase Charitable Giving. International Journal of Advertising (2021)

Tae Hyun BaekMarat BakpayevSukki YoonSeeun Kim

advertisingmarketing

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Marat Bakpayev

University of Minnesota Duluth

Affiliations

Labovitz School of Business and Economics

Department Of Economics And Health Care Management

Department Of Marketing

University of Minnesota Duluth

NoneMarat Bakpayev is currently serving as a Economics And Health Care Management faculty at University of Minnesota Duluth.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Marat Bakpayev

University of Minnesota Duluth

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Tech Twists and Turns: Unveiling New Privacy Paradoxes of Technology for Later Adulthood Consumers. DigitalCommons@Kennesaw State University (Kennesaw State University) (2026)

High Hopes, Hard Falls: Consumer Expectations and Reactions to AI-Human Collaboration in Advertising. International Journal of Advertising (2025)

Close Your Eyes and Open Your Mind: How Closed Eyes Affect Evaluations of Utilitarian and Hedonic Advertising Appeals. Journal of Consumer Marketing (2023)

Exploring the Role of Innovation Attributes on Mobile Payment Adoption. Journal of Consumer Marketing (2023)

Technology-Enabled Well-Being in the Era of Ir4.0: Marketing and Public Policy Implications. Journal of Consumer Marketing (2023)

Abhijit RoyMarat BakpayevMelanie Florence BoninsegniSmriti KumarJean-Paul PeronardThomas Reimer

technologypublic policy implicationswell-beingtechnology-enabled well-beingdigital marketingpublic policymarketing

Reminiscence Therapy in the Treatment of Depression in the Elderly: Current Perspectives. Journal of Ageing and Longevity (2022)

Arshia KhanAlex BlethMarat BakpayevNabiha Imtiaz

reminiscence therapydepressionlongevityhealth sciencesaging process

The Role of Wisdom in Navigating Social Media Paradoxes: Implications for Consumers, Firms, and Public Policy. Journal of Consumer Affairs (2022)

Abigail B. SchneiderSunaina ChuganiTavleen KaurJason StornelliMichael G. LuchsMarat BakpayevTessa Garcia‐CollartBridget LeonardLydia OttlewskiLaura Pricer

social mediacommunicationsocial media paradoxessocial influencejournalismpublic policy

A Critical Overview of Social Marketing in Asia. Social Marketing Quarterly (2021)

social marketingeast asian studiesmarketingcritical overview

Opportunities of and Threats to Consumer Well-Being in the Age of Fourth Industrial Revolution (Ir 4.0) Technologies. Digital Policy Regulation and Governance (2021)

Melanie Florence BoninsegniAbhijit RoyMarat BakpayevSmriti KumarJean-Paul PeronardThomas Reimer

regulationconsumer well-beingtechnologyfourth industrial revolutiongovernancepublic policy

Smiling AI Agents: How Anthropomorphism and Broad Smiles Increase Charitable Giving. International Journal of Advertising (2021)

Tae Hyun BaekMarat BakpayevSukki YoonSeeun Kim

advertisingmarketing

1
2
10 / page