Faculty

Institution

Unit

Venue

Lubna Nafees

Appalachian State University

Affiliations

Walker College of Business

International Business

NoneLubna Nafees is currently serving as a International Business faculty at Appalachian State University.

Honors

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Experiences

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Education

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Lubna Nafees

Appalachian State University

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consumer behaviour communication exploratory study marketing business social media social influence consumer research online information emerging markets collaborative consumption usage agricultural economics trust motivation mass communication media studies logistics food quality marketing science mobile computing telecommunication networks information technology digital mediums service management operation management asian studies performance art internet economics electronic commerce applied social psychology group decision digital business food choice marketing theory consumer studies consumerism consumer attitudes consumer culture next generation internet market failure electronic publishing social exchange theory collective action problems prosocial behavior altruism social media influencer organic food urban indian millennials cc engagement collaborative consumption cc participation intention global food industry threshold matching principles donation behavior exchange-oriented individuals

Notable Scholarly Works

Notable Federal Grants

Collaborators

The Role of Social Media Content Creators in Reputation Repair: A Netnographic Study of Depp V. Heard. Journal of Product & Brand Management (2026)

Perceived Source Credibility of Social Media Influencers and Consumer Attitudes Toward Brands. (2025)

The Impact of the Linear and Threshold Matching Principles on Eliciting Donation Behavior in Communal and Exchange-Oriented Individuals. Journal of Business Research (2025)

applied social psychologygroup decisionsocial exchange theoryprosocial behaviorcooperationthreshold matching principlesaltruismsocial sciencessocial behaviordonation behaviorsocial influencecollective action problemssociologyexchange-oriented individualsbehavioral sciencessocial groups

Bachpan Bachao Andolon: Saving Childhood!. Emerald Emerging Markets Case Studies (2024)

children's literatureasian studiescultural studiesmusic historyeast asian languageseast asian studiesperformance art

Breaking the Spiral of Silence: Enhancing Marketing Education With Dei Certification for Greater Classroom and Societal Impact. Marketing Education Review (2024)

Is Roundup Donation Request Always Preferred: A Case for Checkout Charity. International Review on Public and Nonprofit Marketing (2024)

The Organic Food Perceptions and Motivations of Indian Millennials. (2024)

Typology and Impact of Follower Responses to Social Media Influencer “Promotional Crisis”. Psychology and Marketing (2024)

Factors Influencing M-Loyalty and Customer Reuse Intention Toward Mobile Instant Messaging Services. Journal of Business and Industrial Marketing (2023)

Gattani Industries: Growth Strategy for India. Emerald Emerging Markets Case Studies (2023)

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Lubna Nafees

Appalachian State University

Affiliations

Walker College of Business

International Business

NoneLubna Nafees is currently serving as a International Business faculty at Appalachian State University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Lubna Nafees

Appalachian State University

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

The Role of Social Media Content Creators in Reputation Repair: A Netnographic Study of Depp V. Heard. Journal of Product & Brand Management (2026)

Perceived Source Credibility of Social Media Influencers and Consumer Attitudes Toward Brands. (2025)

The Impact of the Linear and Threshold Matching Principles on Eliciting Donation Behavior in Communal and Exchange-Oriented Individuals. Journal of Business Research (2025)

Bachpan Bachao Andolon: Saving Childhood!. Emerald Emerging Markets Case Studies (2024)

children's literatureasian studiescultural studiesmusic historyeast asian languageseast asian studiesperformance art

Breaking the Spiral of Silence: Enhancing Marketing Education With Dei Certification for Greater Classroom and Societal Impact. Marketing Education Review (2024)

Is Roundup Donation Request Always Preferred: A Case for Checkout Charity. International Review on Public and Nonprofit Marketing (2024)

The Organic Food Perceptions and Motivations of Indian Millennials. (2024)

Typology and Impact of Follower Responses to Social Media Influencer “Promotional Crisis”. Psychology and Marketing (2024)

Factors Influencing M-Loyalty and Customer Reuse Intention Toward Mobile Instant Messaging Services. Journal of Business and Industrial Marketing (2023)

Gattani Industries: Growth Strategy for India. Emerald Emerging Markets Case Studies (2023)

1
2
3
4
10 / page