Faculty

Institution

Unit

Venue

Kyongseok Kim

Associate Professor

Towson University

Affiliations

College of Fine Arts & Communication

Department of Mass Communication

Kyongseok Kim is currently serving as a College Of Fine Arts & Communication Associate Professor at Towson University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Kyongseok Kim

Towson University

Associate Professor

You can click a keyword to filter the displayed items

marketing communication behavioral sciences advertising health communication mass communication social media marketing communications psychology branding media studies consumer behaviour consumer research tobacco control audience reception tobacco use content analysis digital mediums interactive marketing narrative public health ethics gamification climate communication risk communication instructional video advertising research intrinsic motivation loyalty program temporal distance time matters smoking-related health risks asian studies screen medium earth system science environmental impact assessment climatic change climate policy human-computer interaction behavioral research machine learning research cyber conflict video article user-generated content customer loyalty reward systems intercultural communication social medium marketing marketing analytics content marketing brand awareness information behavior attitude theory explicit memory implicit memory climate action psychosocial issues intergroup conflict human-ai interaction human-machine interaction consumer attitudes user perception communication research climate crisis consumer issue cognitive communication digital interventions longitudinal analysis fetish videos regulatory implications loyalty programs temporal framing cultural background contradictory brand information multiple-motive heuristic-systematic model health attitudes alcohol message

Notable Scholarly Works

Notable Federal Grants

Collaborators

A Cognitive Load Model of Entertainment Education: Testing the Effects of Open Captions on Learning and Persuasion. Mass Communication & Society (2025)

persuasionopen captionsentertainment educationlearning sciencesdrama educationeducationinstructional videocognitive load modelcognitive sciencecognitionperformative teachingeducational games

Communicating Climate Change in the Era of Anxiety: Testing a Double-Moderated-Mediation Model. Environmental Communication (2024)

anxiety disordersclimate communicationclimate crisispsychological methodsdouble-moderated-mediation modelapplied social psychologyhealth psychologysocial sciencespsychologysocial psychologyexperimental social psychologyclimate changeapplied psychologybehavioral sciences

A Review of Clt-Based Empirical Research on Climate Change Communication From 2010 to 2021. Environmental Communication (2023)

climate actionearth system scienceclimate communicationclimatologyenvironmental impact assessmentclimatic changeclimate policyenvironmental scienceclimate change communicationearth scienceclimate changeclt-based empirical research

Visuals Misleading Consumers? Testing the Visual Superiority Effect in Advertising. Journal of Consumer Marketing (2022)

user perceptionmarketingconsumer researchbiasconsumer behaviourmarketing communicationsvisual superiority effectmarketing researchbehavioral decision makingadvertisingconsumer attitudesbrandingbehavioral sciences

Do Viewers Really Talk About Ads During Commercial Breaks? Findings From a South Korean Social Tv Platform. Asian Journal of Communication (2021)

Kyongseok KimHyang-Sook KimMun-Young ChungYeuseung Kim

commercial breakscommunicationmass communicationaudience receptioncommunication researchadvertisingmedia studies

Open Captioning as a Means of Communicating Health Information: The Role of Cognitive Load in Processing Entertainment-Education Content. Journal of Broadcasting & Electronic Media (2020)

health communicationcommunicationcognitive loadcommunicating health informationdigital interventionshealth information scienceinstructional videoopen captioningcognitive communicationdigital mediumscognitive sciencecontent analysis

Retraction Notice to “the Role of Gamification in Enhancing Intrinsic Motivation to Use a Loyalty Program” [Journal of Interactive Marketing 40 (2017) 41–51]. Journal of Interactive Marketing (2019)

Kyongseok KimSun Joo (Grace) Ahn

marketingsocial medialoyalty programinteractive marketingretraction noticegamificationintrinsic motivation

The Effects of Open Captions in a Medical Drama on the Acquisition of Medical Terminology About Chronic Health Conditions Related to Physical Injury. American Journal of Health Education (2019)

injury preventionhealth communicationnarrative summarizationmedical dramamedical historymedical terminologyopen captionsdrama educationchief complaintsnarrativenarrative extractionlanguagelinguistics

The Moderating Role of Cultural Background in Temporal Framing: Focusing on Climate Change Awareness Advertising. Asian Journal of Communication (2019)

Kyongseok KimSun Joo (Grace) Ahn

communicationmarketingmass communicationcultural backgroundintercultural communicationtemporal framingasian studiesanthropologymarketing communicationspolitical communicationadvertisingmedia studies

Time Matters: Framing Anti-Smoking Messages Using Current Smokers' Preexisting Perceptions of Temporal Distance to Smoking-Related Health Risks. Health Communication (2018)

public healthsmoking-related health riskspublic health ethicshealth communicationtime matterstemporal distancerisk communicationaddictive behaviorstobacco useharm reductiontobacco controlbehavior change (public health)health policy

1
2
10 / page

Kyongseok Kim

Associate Professor

Towson University

Affiliations

College of Fine Arts & Communication

Department of Mass Communication

Kyongseok Kim is currently serving as a College Of Fine Arts & Communication Associate Professor at Towson University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Kyongseok Kim

Towson University

Associate Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

A Cognitive Load Model of Entertainment Education: Testing the Effects of Open Captions on Learning and Persuasion. Mass Communication & Society (2025)

persuasionopen captionsentertainment educationlearning sciencesdrama educationeducationinstructional videocognitive load modelcognitive sciencecognitionperformative teachingeducational games

Communicating Climate Change in the Era of Anxiety: Testing a Double-Moderated-Mediation Model. Environmental Communication (2024)

A Review of Clt-Based Empirical Research on Climate Change Communication From 2010 to 2021. Environmental Communication (2023)

Visuals Misleading Consumers? Testing the Visual Superiority Effect in Advertising. Journal of Consumer Marketing (2022)

Do Viewers Really Talk About Ads During Commercial Breaks? Findings From a South Korean Social Tv Platform. Asian Journal of Communication (2021)

Kyongseok KimHyang-Sook KimMun-Young ChungYeuseung Kim

commercial breakscommunicationmass communicationaudience receptioncommunication researchadvertisingmedia studies

Open Captioning as a Means of Communicating Health Information: The Role of Cognitive Load in Processing Entertainment-Education Content. Journal of Broadcasting & Electronic Media (2020)

Kyongseok KimSun Joo (Grace) Ahn

marketingsocial medialoyalty programinteractive marketingretraction noticegamificationintrinsic motivation

The Effects of Open Captions in a Medical Drama on the Acquisition of Medical Terminology About Chronic Health Conditions Related to Physical Injury. American Journal of Health Education (2019)

injury preventionhealth communicationnarrative summarizationmedical dramamedical historymedical terminologyopen captionsdrama educationchief complaintsnarrativenarrative extractionlanguagelinguistics

The Moderating Role of Cultural Background in Temporal Framing: Focusing on Climate Change Awareness Advertising. Asian Journal of Communication (2019)

Kyongseok KimSun Joo (Grace) Ahn

communicationmarketingmass communicationcultural backgroundintercultural communicationtemporal framingasian studiesanthropologymarketing communicationspolitical communicationadvertisingmedia studies

Time Matters: Framing Anti-Smoking Messages Using Current Smokers' Preexisting Perceptions of Temporal Distance to Smoking-Related Health Risks. Health Communication (2018)

1
2
10 / page