Faculty

Institution

Unit

Venue

Kristin Stewart

Professor

California State University, San Marcos

Affiliations

California State University, San Marcos

College of Business Administration

Department Of Operations, Supply Chain, And Business Analytics

Marketing Department

Operations, Supply Chain, and Business Analytics

College of Humanities, Arts, Behavioral and Social Sciences

Kristin Stewart is currently serving as a California State University, San Marcos Professor at California State University, San Marcos.

Honors

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Experiences

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Education

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Kristin Stewart

California State University, San Marcos

Professor

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marketing consumer behaviour consumer research advertising digital marketing behavioral sciences communication business interactive marketing marketing research branding marketing science digital mediums trust social influence industrial marketing business research economic psychology online information adolescent psychology consumer appeal electronic commerce consumer engagement persuasion destination marketing internet economics business ethics marketing communications cyberpsychology consumer studies brand equity consumer attitudes problematic social medium use online advertising adolescence promotion (marketing) relationship marketing mobile marketing public performance musical expression music perception behavioral research buying behaviors brand awareness international marketing internet addiction disorder targeted advertising marketing theory trust management food choice incentive model online customer behavior digital economy technology adoption technology assessment world economic history social medium marketing vaccine hesitancy country influences theory-of-reasoned action approach purchase intentions parental control software parental supervision actual purchase sex appeals social media ads egoistic entrepreneurs lateral exchange markets moral decay social media pathways teens ’ partnership be transaction-based cause-related marketing market research community-engaged research psychological methods qualitative research implementation research research policy methodology comparison marketing strategy consumerism methodological article

Notable Scholarly Works

Notable Federal Grants

Collaborators

If a Picture is Worth 1000 Words, How Much is a Video Worth: The Influence of Ad Format on Ticket Purchasers’ Ad Clicks. (2024)

digital marketingmarketing researchmarketingadvertisingonline advertisingconsumer researchcommunication

In Tech We Rely: How Technology Dependence Fuels Consumer Vulnerability. (2024)

technology transfervulnerabilitytechnology adoptiondigital economytechnology assessmenttechnologyconsumer researchbusinessinformation technologyconsumer behaviour

In Tech We Rely: How Technology Dependence Fuels Consumer Vulnerability. Journal of Consumer Affairs (2024)

digital marketingtechnology transfervulnerabilitybusiness researchmarketingmanagement information systemsmarketing researchtechnologytechnological forecastingindustrial marketingconsumer researchrisk managementeconomic psychologybusinessinformation technologyinternet economicsconsumer behaviour

Social Media Snap Judgments: The Effect of Social Media-Based Brand Cues on Purchase Intention. (2024)

marketingsocial medium marketingbehavioral sciencesbehavioral decision makingconsumer behaviour

Two Roads Diverge in Cyberspace: Dual but Opposing Social Media Pathways Affecting Teens’ Well-Being. (2024)

well-beingonline informationsocial mediaadolescencecommunicationdigital mediumssocial sciencesadolescent healthadolescent psychology

Are They Humans or Are They Robots? the Effect of Virtual Influencer Disclosure on Brand Trust. Journal of Consumer Behaviour (2023)

digital marketingbusiness ethicsbusiness researchsocial computingmarketingonline informationbrandingtrustsocial influencepersuasioncommunicationdigital mediumsconsumer researchmarketing scienceinteractive marketingbusinessauthenticity

Are They Humans or Are They Robots? the Effect of Virtual Influencer Disclosure on Brand Trust. (2023)

marketingbrandingtrustsocial influenceinteractive marketingtrust managementcommunicationbusiness

Does Sex Sell? Examining the Effect of Sex Appeals in Social Media Ads on Engagement With the Ad and Actual Purchase. (2023)

marketingconsumer appealsocial mediaadvertisingconsumer researchcommunicationconsumer engagementconsumer behaviour

If a Picture is Worth 1000 Words, How Much is a Video Worth: The Influence of Ad Format on Ticket Purchasers’ Ad Clicks. Journal of Promotion Management (2023)

digital marketingmarketingonline advertisingadvertisingtargeted advertisingmarketing scienceinteractive marketingjournalism

Social Media Snap Judgments: The Effect of Social Media-Based Brand Cues on Purchase Intention. The Journal of Marketing Theory and Practice (2023)

digital marketingmarketing researchmarketingadvertisingbrandingcommunicationindustrial marketingbehavioral sciencesconsumer researchmarketing sciencebehavioral decision makinginteractive marketingeconomic psychologymarket researchmarketing strategyelectronic commerceconsumer behaviour

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Kristin Stewart

Professor

California State University, San Marcos

Affiliations

California State University, San Marcos

College of Business Administration

Department Of Operations, Supply Chain, And Business Analytics

Marketing Department

Operations, Supply Chain, and Business Analytics

College of Humanities, Arts, Behavioral and Social Sciences

Kristin Stewart is currently serving as a California State University, San Marcos Professor at California State University, San Marcos.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Kristin Stewart

California State University, San Marcos

Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

If a Picture is Worth 1000 Words, How Much is a Video Worth: The Influence of Ad Format on Ticket Purchasers’ Ad Clicks. (2024)

digital marketingmarketing researchmarketingadvertisingonline advertisingconsumer researchcommunication

In Tech We Rely: How Technology Dependence Fuels Consumer Vulnerability. (2024)

technology transfervulnerabilitytechnology adoptiondigital economytechnology assessmenttechnologyconsumer researchbusinessinformation technologyconsumer behaviour

In Tech We Rely: How Technology Dependence Fuels Consumer Vulnerability. Journal of Consumer Affairs (2024)

Social Media Snap Judgments: The Effect of Social Media-Based Brand Cues on Purchase Intention. (2024)

marketingsocial medium marketingbehavioral sciencesbehavioral decision makingconsumer behaviour

Two Roads Diverge in Cyberspace: Dual but Opposing Social Media Pathways Affecting Teens’ Well-Being. (2024)

well-beingonline informationsocial mediaadolescencecommunicationdigital mediumssocial sciencesadolescent healthadolescent psychology

Are They Humans or Are They Robots? the Effect of Virtual Influencer Disclosure on Brand Trust. Journal of Consumer Behaviour (2023)

Are They Humans or Are They Robots? the Effect of Virtual Influencer Disclosure on Brand Trust. (2023)

marketingbrandingtrustsocial influenceinteractive marketingtrust managementcommunicationbusiness

Does Sex Sell? Examining the Effect of Sex Appeals in Social Media Ads on Engagement With the Ad and Actual Purchase. (2023)

marketingconsumer appealsocial mediaadvertisingconsumer researchcommunicationconsumer engagementconsumer behaviour

If a Picture is Worth 1000 Words, How Much is a Video Worth: The Influence of Ad Format on Ticket Purchasers’ Ad Clicks. Journal of Promotion Management (2023)

digital marketingmarketingonline advertisingadvertisingtargeted advertisingmarketing scienceinteractive marketingjournalism

Social Media Snap Judgments: The Effect of Social Media-Based Brand Cues on Purchase Intention. The Journal of Marketing Theory and Practice (2023)

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4
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