Faculty

Institution

Unit

Venue

Kelley Cours Anderson

College of Charleston

Affiliations

College of Charleston

Department Of Management And Entrepreneurship

NoneKelley Cours Anderson is currently serving as a College Of Charleston faculty at College of Charleston.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Kelley Cours Anderson

College of Charleston

You can click a keyword to filter the displayed items

marketing social media branding digital marketing communication social sciences digital mediums education consumer behaviour mass communication online information interactive marketing consumer research marketing research social forces applied social psychology user perception product quality social medium marketing user experience market research social science research world wide web social simulation harm reduction addictive behaviors art research affective neuroscience affective computing ethical theory popular medium consumer attitudes consumerism consumer science social web social information system social software real estate finance intergroup cooperation societal influence prosocial behavior altruism influence model subjective well-being sustainable consumption affective design affective variables experimental aesthetics emotional responses body image philosophy of technology causal models social marketing social learning environments online communities personal branding customer community digital identity virtual communities technology adoption social presence research agenda price-tom relation virtual marketing strategies flipped class student autonomy virtuous cycle anti‐consumption journey affective aesthetic atmospheres body positivity structural agency service system social media wellness students aware navigating moral dilemmas innovative media

Notable Scholarly Works

Notable Federal Grants

Collaborators

Behind the Screens: An Exploration of Social Media Marketer Burnout. The Journal of Marketing Theory and Practice (2025)

digital marketingmarketing researchconsumer engagementmarketing communicationsmarketingonline informationsocial medium marketingsocial mediaviral marketingconsumer researchinteractive marketingbusinessmarketing strategypopular mediumjournalism

From Body Positivity and Beyond: Investigating Affective Aesthetic Atmospheres of Influencers. Journal of Consumer Behaviour (2025)

applied social psychologybody imageaffective aesthetic atmospheresart researchaffective neuroscienceemotional responsesbehavioral sciencesaffective computingaffective variablesbody positivityaestheticsaffective designexperimental aestheticsartaffectemotions

Super-Heroes at Your Service: Navigating Moral Dilemmas and Small Business Owner Identity in Online Communities. Journal of Service Theory and Practice (2025)

ethical theoryonline communitiesnavigating moral dilemmasdigital mediumsdigital identitycustomer communitypersonal brandingsocial sciencesbusinessvirtual communitiesethicsidentity (social science)morality

Why People Trust Influencers More Than Brands – and What That Means for the Future of Marketing. (2025)

marketingbrandingtrustsocial influencebrand equitymarketing theoryconsumer researchmarketing sciencebusinessbrand awarenessconsumer behaviour

How to Overcome Your Device Dependency and Manage a Successful Digital Detox. (2024)

successful digital detoxdigital healthtechnologydevice dependency

Subordinated Service Environments: How Branding Can Create Unintentional Service Exclusion. Journal of Services Marketing (2024)

Kelley Cours AndersonDeidre PopovichKellilynn M. FriasMikaela Trussell

services marketingunintentional service exclusionbrandingmarketing

Technology Has Agency Too! Disentangling Technology's Causal and Structural Agency in a Service System. Journal of Macromarketing (2024)

Kelley Cours AndersonHans HansenDebra Laverie

philosophy of technologysystems engineeringtechnologycausal inferencestructural agencycausal modelsservice system

The Anti‐Consumption Journey: Unplugging for Improved Well‐Being. Journal of Consumer Behaviour (2024)

well-beinganti‐consumption journeyharm reductionsustainable consumptionsubjective well-beingaddictive behaviorspublic healthbehavior change (public health)quality of lifehealth promotion

Are Your Students Aware of Social Media Wellness? a Necessary Macromarketing Curriculum Extension. Journal of Macromarketing (2023)

digital marketingmarketingsocial learning environmentssocial medium marketingsocial mediasocial media wellnesseducationdigital mediumsstudents awareinteractive marketingsocial marketing

Peer‐to‐Peer Community on Social Media: An Exploratory Cross‐Cultural Study. Journal of Consumer Behaviour (2023)

computational social sciencesocial computingworld wide websocial mediaonline informationsocial science researchsocial information systemsocial sciencesmass communicationcomputer-supported cooperative workdigital mediumssocial forcessocial softwarecommunicationsocial web

1
2
10 / page

Kelley Cours Anderson

College of Charleston

Affiliations

College of Charleston

Department Of Management And Entrepreneurship

NoneKelley Cours Anderson is currently serving as a College Of Charleston faculty at College of Charleston.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Kelley Cours Anderson

College of Charleston

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Behind the Screens: An Exploration of Social Media Marketer Burnout. The Journal of Marketing Theory and Practice (2025)

From Body Positivity and Beyond: Investigating Affective Aesthetic Atmospheres of Influencers. Journal of Consumer Behaviour (2025)

Super-Heroes at Your Service: Navigating Moral Dilemmas and Small Business Owner Identity in Online Communities. Journal of Service Theory and Practice (2025)

Why People Trust Influencers More Than Brands – and What That Means for the Future of Marketing. (2025)

marketingbrandingtrustsocial influencebrand equitymarketing theoryconsumer researchmarketing sciencebusinessbrand awarenessconsumer behaviour

How to Overcome Your Device Dependency and Manage a Successful Digital Detox. (2024)

successful digital detoxdigital healthtechnologydevice dependency

Subordinated Service Environments: How Branding Can Create Unintentional Service Exclusion. Journal of Services Marketing (2024)

Kelley Cours AndersonDeidre PopovichKellilynn M. FriasMikaela Trussell

services marketingunintentional service exclusionbrandingmarketing

Technology Has Agency Too! Disentangling Technology's Causal and Structural Agency in a Service System. Journal of Macromarketing (2024)

Kelley Cours AndersonHans HansenDebra Laverie

philosophy of technologysystems engineeringtechnologycausal inferencestructural agencycausal modelsservice system

The Anti‐Consumption Journey: Unplugging for Improved Well‐Being. Journal of Consumer Behaviour (2024)

well-beinganti‐consumption journeyharm reductionsustainable consumptionsubjective well-beingaddictive behaviorspublic healthbehavior change (public health)quality of lifehealth promotion

Are Your Students Aware of Social Media Wellness? a Necessary Macromarketing Curriculum Extension. Journal of Macromarketing (2023)

digital marketingmarketingsocial learning environmentssocial medium marketingsocial mediasocial media wellnesseducationdigital mediumsstudents awareinteractive marketingsocial marketing

Peer‐to‐Peer Community on Social Media: An Exploratory Cross‐Cultural Study. Journal of Consumer Behaviour (2023)

1
2
10 / page