Faculty

Institution

Unit

Venue

Jung-Sook Lee

Professor

Towson University

Affiliations

College of Fine Arts & Communication

Department of Mass Communication

Jung-sook Lee is currently serving as a College Of Fine Arts & Communication Professor at Towson University.

Honors

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Experiences

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Education

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Jung-Sook Lee

Towson University

Professor

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marketing communication social influence authenticity branding consumer research food marketing journalism education persuasion mass communication public opinion social groups belonging public integrity interactive marketing popular medium higher education social identity food quality model (person) marketing communications brand awareness personal branding student success audience reception student engagement student cultures food authenticity food innovation consumer attitudes consumer culture celebrity endorsement in-group celebrities college students out-group celebrities construal level organic food product type food advertising

Notable Scholarly Works

Notable Federal Grants

Collaborators

An Integrated Model of Congruence and Credibility in Celebrity Endorsement. International Journal of Advertising (2022)

public integritypersuasioncommunicationmarketingmass communicationpublic opinionsocial influencemodel (person)authenticitycelebrity endorsementinteractive marketingpopular mediummarketing communicationsbrand awarenesspersonal brandingjournalismbranding

Not All Organic Food is Created Equal: The Role of Product Type, Perceived Authenticity, and Construal Level. Journal of Marketing Communication (2018)

food authenticityconstrual levelmarketingconsumer researchorganic foodsustainable productsfood qualityconsumer behaviourauthenticityfood marketingfood innovationcultureproduct typeconsumer attitudesconsumer culturebranding

My Celebrities Are Not Like"Others' Celebrities": College Students' Perception of In-Group Celebrities and Out-Group Celebrities. Global Conference of the American Academy of Advertising (2017)

in-group celebritiescommunicationhigher educationstudent successsocial influenceaudience receptioncollege studentseducationout-group celebritiessocial groupsstudent engagementbelongingpopular culturesocial identitystudent culturesidentity (social science)

Racial Disparities in Food Advertising in the U.S.. International Journal of Communication & Health (2016)

public healthmarketingconsumer researchfood marketingadvertisingfood advertising

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Jung-Sook Lee

Professor

Towson University

Affiliations

College of Fine Arts & Communication

Department of Mass Communication

Jung-sook Lee is currently serving as a College Of Fine Arts & Communication Professor at Towson University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Jung-Sook Lee

Towson University

Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

An Integrated Model of Congruence and Credibility in Celebrity Endorsement. International Journal of Advertising (2022)

Not All Organic Food is Created Equal: The Role of Product Type, Perceived Authenticity, and Construal Level. Journal of Marketing Communication (2018)

My Celebrities Are Not Like"Others' Celebrities": College Students' Perception of In-Group Celebrities and Out-Group Celebrities. Global Conference of the American Academy of Advertising (2017)

Racial Disparities in Food Advertising in the U.S.. International Journal of Communication & Health (2016)

public healthmarketingconsumer researchfood marketingadvertisingfood advertising

1
10 / page