Faculty

Institution

Unit

Venue

Julie Moulard

Louisiana Tech University

Affiliations

Centers Of Excellence

Human Performance Laboratories

College Of Administration And Business

Department Of Management And Information Systems

College Of Human Ecology

School Of Human Ecology

NoneJulie Moulard is currently serving as a Centers Of Excellence faculty at Louisiana Tech University.

Honors

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Experiences

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Education

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Julie Moulard

Louisiana Tech University

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marketing psychology authenticity behavioral sciences social influence consumer behaviour marketing science branding communication social media advertising business research consumer research social marketing brand authenticity personal branding entity-referent correspondence framework mass communication virtual reality digital mediums business venturing narrative human-computer interaction digital scholarship interactive marketing business studies online information higher education information technology public health nutrition metaverse business communication virtual communities collaborative virtual environments virtual humans user perception attitude theory beverage industry place brand consumer engagement influence model customer participation social informatics brand awareness social medium marketing haptic technologies firm performance service research sport business human brand authentic celebrity authenticity brand management authenticity manifestations authentic virtual influencer behavioral intentions artist authenticity consumer cynicism withdrawal behaviours marketplace shaping authenticity perceptions purchase intentions psychological ownership cause-related marketing

Notable Scholarly Works

Notable Federal Grants

Collaborators

Opinion Leadership in a Digital Age: The Rise of Nano and Micro-Influencers. Telematics and Informatics (2025)

technologycommunicationsocial influenceinformation technologysocial informatics

Virtual Influencers: Definition and Future Research Directions. Journal of Business Research (2025)

influence modelbusinessbusiness studiessocial influencemanagementbusiness researchcustomer participationonline information

Exploring Gift Gaps: A Meta‐Analysis of Giver–Recipient Asymmetries. Psychology and Marketing (2024)

Ryan E. FrelingMelanie Moore KoskieTraci H. FrelingJulie G. MoulardJody L. Crosno

gift gapsgiver-recipient asymmetriesbehavioral sciencessocial psychologypsychologymarketing

Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2023)

marketing scienceconsumer researchsocial mediasocial medium marketingsocial influenceauthenticitymarketing

The Authentic Virtual Influencer: Authenticity Manifestations in the Metaverse. Journal of Business Research (2023)

Bernadett KolesAlice AudrezetJulie Guidry MoulardNisreen AmeenBrad McKenna

authenticity manifestationscommunicationsocial influencemetaversebusiness researchauthentic virtual influencerbusiness communicationvirtual communitiesbusiness venturingmass communicationvirtual realitycollaborative virtual environmentssocial mediaauthenticitynarrativebusinesshuman-computer interactiondigital scholarshipjournalismvirtual humans

The Paradoxical Role of Relationship Quality on Consumer Privacy: Its Effects on Relinquishing and Safeguarding Information. Journal of Consumer Behaviour (2022)

Sabinah WanjuguJulie Guidry MoulardMona Sinha

consumer behaviourbehavioral sciencesrelationship qualitysocial sciencesconsumer privacymarketing

What Happens When Social Media Influencers Lie? Authenticity and Human Brands: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2022)

Louis J. ZmichBreanne MertzCameron SumlinJulie Moulard

human brandsconsumer behaviourmarketing sciencesocial media influencerssocial mediasocial marketingsocial influenceauthenticitymarketing

A Bridge to Relevance: On the History of the Academy of Marketing Science® (Ams). AMS Review (2021)

Barry J. BabinJulie Guidry MoulardJay D. Lindquist

history and philosophy of sciencemarketing

A Case for Fat: How Increasing Dietary Fat (and Decreasing Carbohydrates) Can Treat Cancer, Obesity, and Heart Disease and Why Marketers Should Care: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2020)

health promotionconsumer behaviourmarketing sciencepublic health nutritionsocial marketingmarketing

Disentangling the Meanings of Brand Authenticity: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2020)

JG MoulardRD RaggioJAG Folse

brand authenticitybrandingmarketing

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Julie Moulard

Louisiana Tech University

Affiliations

Centers Of Excellence

Human Performance Laboratories

College Of Administration And Business

Department Of Management And Information Systems

College Of Human Ecology

School Of Human Ecology

NoneJulie Moulard is currently serving as a Centers Of Excellence faculty at Louisiana Tech University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Julie Moulard

Louisiana Tech University

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Opinion Leadership in a Digital Age: The Rise of Nano and Micro-Influencers. Telematics and Informatics (2025)

technologycommunicationsocial influenceinformation technologysocial informatics

Virtual Influencers: Definition and Future Research Directions. Journal of Business Research (2025)

influence modelbusinessbusiness studiessocial influencemanagementbusiness researchcustomer participationonline information

Exploring Gift Gaps: A Meta‐Analysis of Giver–Recipient Asymmetries. Psychology and Marketing (2024)

Ryan E. FrelingMelanie Moore KoskieTraci H. FrelingJulie G. MoulardJody L. Crosno

gift gapsgiver-recipient asymmetriesbehavioral sciencessocial psychologypsychologymarketing

marketing scienceconsumer researchsocial mediasocial medium marketingsocial influenceauthenticitymarketing

The Authentic Virtual Influencer: Authenticity Manifestations in the Metaverse. Journal of Business Research (2023)

Bernadett KolesAlice AudrezetJulie Guidry MoulardNisreen AmeenBrad McKenna

The Paradoxical Role of Relationship Quality on Consumer Privacy: Its Effects on Relinquishing and Safeguarding Information. Journal of Consumer Behaviour (2022)

Sabinah WanjuguJulie Guidry MoulardMona Sinha

consumer behaviourbehavioral sciencesrelationship qualitysocial sciencesconsumer privacymarketing

What Happens When Social Media Influencers Lie? Authenticity and Human Brands: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2022)

Louis J. ZmichBreanne MertzCameron SumlinJulie Moulard

human brandsconsumer behaviourmarketing sciencesocial media influencerssocial mediasocial marketingsocial influenceauthenticitymarketing

A Bridge to Relevance: On the History of the Academy of Marketing Science® (Ams). AMS Review (2021)

Barry J. BabinJulie Guidry MoulardJay D. Lindquist

history and philosophy of sciencemarketing

health promotionconsumer behaviourmarketing sciencepublic health nutritionsocial marketingmarketing

Disentangling the Meanings of Brand Authenticity: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2020)

JG MoulardRD RaggioJAG Folse

brand authenticitybrandingmarketing

1
2
3
4
10 / page