Faculty

Institution

Unit

Venue

Joseph F. Rocereto

Professor

Monmouth University

Affiliations

School Of Business Administration

Department Of Economics, Finance And Real Estate

Department Of Management And Marketing

Monmouth University

Joseph F. Rocereto is currently serving as an Economics, Finance And Real Estate Professor at Monmouth University.

Honors

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Experiences

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Education

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Joseph F. Rocereto

Monmouth University

Professor

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marketing branding advertising business marketing research user perception brand anthropomorphization behavioral sciences organizational behavior consumer behaviour social media consumer research relationship marketing brand equity international marketing customer loyalty consumer attitudes journalism personality tourism entrepreneurship destination marketing tourism research international business family process vocational behavior sex roles human relations human resources marketing science recommender systems human robot interaction online advertising marketing theory psychometrics flexible work arrangements work-family interface work-related stress organizational psychology employee attitudes organizational policies performance management brand awareness deception detection human agent interaction detrimental effect product wrongdoings perceived price fairness anthropomorphized brands market orientation connubial relationship entrepreneurial orientation detrimental effects destination anthropomorphism product failures strategic responses extreme response style semantic differential scales response formats flextime appeal fashion performance studies islamic marketing management industrial marketing art market research marketing strategy digital marketing cultural economy culture services marketing interactive marketing

Notable Scholarly Works

Notable Federal Grants

Collaborators

Debunking Fake Ad Claims: The Moderating Role of Gender. International Journal of Advertising (2023)

Somak BanerjeeJoseph F. RoceretoHyokjin KwakArpita Pandey

gender studiesfake ad claimsdeception detectionadvertising

When the Unknown Destination Comes Alive: The Detrimental Effects of Destination Anthropomorphism in Tourism. Journal of Advertising (2020)

Hyokjin KwakMarina PuzakovaJoseph F. RoceretoTakeshi Moriguchi

advertisingtourismdetrimental effectsdestination marketingtourism researchdestination anthropomorphismjournalism

When Brand Anthropomorphism Alters Perceptions of Justice: The Moderating Role of Self-Construal. International Journal of Research in Marketing (2017)

Hyokjin KwakMarina PuzakovaJoseph F. Rocereto

marketingbrandingrelationship marketinguser perceptioninternational marketing

Painting Your Point: The Role of Color in Firms' Strategic Responses to Product Failures via Advertising and Marketing Communications. Journal of Advertising (2016)

Marina PuzakovaHyokjin KwakSuresh RamanathanJoseph F. Rocereto

product failuresmarketingstrategic responsesadvertising

Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness. Journal of Marketing (2015)

Hyokjin KwakMarina PuzakovaJoseph F. Rocereto

marketingbrandingrelationship marketingperceived price fairnessbrand anthropomorphization

Brand Interdependency Versus Brand Dependency: A Maslow’s Self-Actualization Perspective. Developments in marketing science: proceedings of the Academy of Marketing Science (2014)

Joseph F. RoceretoMarina PuzakovaHyokjin KwakTrina Larsen Andras

brandingmarketingself-actualization perspective

The Role of Self-Concept Brand Image Congruity in Consumers’ Attitudinal Formation and Attitudinal Brand Loyalty: A View From Utilitarian and Hedonic Product Brands. Developments in marketing science: proceedings of the Academy of Marketing Science (2014)

Joseph F. RoceretoHyokjin KwakMarina Puzakova

marketingbrandinghedonic product brandsattitudinal formationattitudinal brand loyalty

Ads Are Watching Me. International Journal of Advertising (2013)

Marina PuzakovaJoseph F. RoceretoHyokjin Kwak

social mediaonline advertisingmarketingadvertising

Better Not Smile at the Price: The Contradictory Role of Brand Anthropomorphization on Price Fairness. ACR North American Advances (2013)

Marina PuzakovaHyokjin KwakJoseph F. Rocereto

marketingeconomicsbrandingprice fairnessbrand anthropomorphization

The Connubial Relationship Between Market Orientation and Entrepreneurial Orientation. The Journal of Marketing Theory and Practice (2013)

Hyokjin KwakAnupam JajuMarina PuzakovaJoseph F. Rocereto

marketingmarket orientationmarketing theoryentrepreneurshipconnubial relationshipentrepreneurial orientation

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Joseph F. Rocereto

Professor

Monmouth University

Affiliations

School Of Business Administration

Department Of Economics, Finance And Real Estate

Department Of Management And Marketing

Monmouth University

Joseph F. Rocereto is currently serving as an Economics, Finance And Real Estate Professor at Monmouth University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Joseph F. Rocereto

Monmouth University

Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Debunking Fake Ad Claims: The Moderating Role of Gender. International Journal of Advertising (2023)

Somak BanerjeeJoseph F. RoceretoHyokjin KwakArpita Pandey

gender studiesfake ad claimsdeception detectionadvertising

When the Unknown Destination Comes Alive: The Detrimental Effects of Destination Anthropomorphism in Tourism. Journal of Advertising (2020)

Hyokjin KwakMarina PuzakovaJoseph F. RoceretoTakeshi Moriguchi

advertisingtourismdetrimental effectsdestination marketingtourism researchdestination anthropomorphismjournalism

When Brand Anthropomorphism Alters Perceptions of Justice: The Moderating Role of Self-Construal. International Journal of Research in Marketing (2017)

Hyokjin KwakMarina PuzakovaJoseph F. Rocereto

marketingbrandingrelationship marketinguser perceptioninternational marketing

Painting Your Point: The Role of Color in Firms' Strategic Responses to Product Failures via Advertising and Marketing Communications. Journal of Advertising (2016)

Marina PuzakovaHyokjin KwakSuresh RamanathanJoseph F. Rocereto

product failuresmarketingstrategic responsesadvertising

Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness. Journal of Marketing (2015)

Hyokjin KwakMarina PuzakovaJoseph F. Rocereto

marketingbrandingrelationship marketingperceived price fairnessbrand anthropomorphization

Brand Interdependency Versus Brand Dependency: A Maslow’s Self-Actualization Perspective. Developments in marketing science: proceedings of the Academy of Marketing Science (2014)

Joseph F. RoceretoMarina PuzakovaHyokjin KwakTrina Larsen Andras

brandingmarketingself-actualization perspective

Joseph F. RoceretoHyokjin KwakMarina Puzakova

marketingbrandinghedonic product brandsattitudinal formationattitudinal brand loyalty

Ads Are Watching Me. International Journal of Advertising (2013)

Marina PuzakovaJoseph F. RoceretoHyokjin Kwak

social mediaonline advertisingmarketingadvertising

Better Not Smile at the Price: The Contradictory Role of Brand Anthropomorphization on Price Fairness. ACR North American Advances (2013)

Marina PuzakovaHyokjin KwakJoseph F. Rocereto

marketingeconomicsbrandingprice fairnessbrand anthropomorphization

The Connubial Relationship Between Market Orientation and Entrepreneurial Orientation. The Journal of Marketing Theory and Practice (2013)

Hyokjin KwakAnupam JajuMarina PuzakovaJoseph F. Rocereto

marketingmarket orientationmarketing theoryentrepreneurshipconnubial relationshipentrepreneurial orientation

1
2
10 / page