Faculty

Institution

Unit

Venue

Jorge Villegas

Associate Professor

University of Illinois-Springfield

Affiliations

Business Administration

College of Business and Management

Department Of Management

University of Illinois--Springfield

Jorge Villegas is currently serving as a Business Administration Associate Professor at University of Illinois-Springfield.

Honors

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Experiences

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Education

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Jorge Villegas

University of Illinois-Springfield

Associate Professor

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marketing communication advertising tourism behavioral sciences risk communication health communication consumer behaviour psychology affect emotions tourism research destination marketing medical internet research consumer research personal branding brand awareness tourist experience persuasion tobacco control applied cognitive psychology interactive marketing behavioral decision making preventive medicine marketing science tourism management tourism planning destination management audience reception tobacco use emotional responses vaccine hesitancy florida tourists mental health addictive behaviors substance use behavioral research applied social psychology human decision process business studies predictability information seeking cognitive communication warning system online advertising international marketing veterinary behavioral medicine behavioral medicine behavioral health consumer health consumer appeal individual decision making marketing communications history of marketing social medium marketing social networks cancer disparities health geography environmental epidemiology gender disparities medical decision making hurricane threats stated preference analysis risk perception evacuation decisions hurricane evacuation empirical evaluation affective responses latino smokers internet cessation program message framing nicotine dependence mexican tv commercials direct-to-consumer advertisement ad appeal type source credibility patient decision making

Notable Scholarly Works

Notable Federal Grants

Collaborators

Gender Disparities in Lung Cancer and Social Determinants of Environmental Risk: A Geospatial Analysis Across Illinois Counties. Frontiers in Public Health (2026)

environmental healthenvironmental epidemiologygender disparitieshealth geographyenvironmental health perspectiveillinois countiespublic healthlung cancersocial determinants of healthenvironmental hazardscancer disparitiesepidemiology

A Blueprint for Marketing Faculty About How to Teach Personal Branding on Linkedin Using Impression Management Behaviors. Journal for Advancement of Marketing Education (2024)

marketingbrandingcommunicationmarketing sciencebrand awarenessadvertisingpersonal brandingconsumer researchmarketing researchmarketing facultyteach personal branding

Factors Associated With Hpv-Associated Sexual Risk Behaviors Among Sexually Active College Students. Journal of Behavioral Medicine (2024)

Minjee LeeMary A. GerendKelli D. WhittingtonSandra K. CollinsStacey L. McKinneyMaria C. FrancaValerie E. BoyerRichard C. McKinniesCheng-Chia ChenJorge VillegasEric Adjei Boakye

psychopathologyclinical psychologybehavioral medicinepsychologyadolescent healthbehavioral researchbehavioral healthcriminologypublic healthveterinary behavioral medicinebehavioral scienceshealth psychology

Impact of Social Media Messages on Perceived Risk and Severity of Adverse Effects and Regret of Hpv Vaccination: The Moderating Role of Decision-Making Preference.. Journal of Clinical Oncology (2023)

preventive medicinecommunicationmedical decision makingdecision-making preferenceonline informationmedical internet researchdecision theoryvaccine hesitancyhpv vaccinationpublic healthsocial mediarisk communicationdecision sciencebehavioral decision makingvaccinationsocial media messageshealth communication

Personal Brand Equity in Linkedin: Impression Management as an Antecedent and Behaviors as Consequences. (2023)

brand equitypersonal brand equitymarketingbrandingconsumer behaviourbrand awarenesssocial identitypersonal brandingconsumer researchimpression managementbusinesssocial influence

Advertising in the Times of Covid: A Tight-Loose Analysis of Pandemic-Related Tv Commercials. Journal of Current Issues & Research in Advertising (2022)

Cynthia R. MortonNaa Amponsah DodooJorge VillegasSophia MuellerHye Soo Chang

tight-loose analysismarketingadvertisingpandemic-related tv commercials

Building a Personal Brand Using Impression Management in Social Networks. (2022)

social medium marketingdestination marketingmarketingdigital marketinginteractive marketingbrandingcommunicationconsumer behaviourbrand awarenesspersonal brandingsocial networksbusiness

Controversial Conversations: The Emotions Evoked by Anti-Terrorism Advertising. Journal of Current Issues & Research in Advertising (2020)

Jorge VillegasCynthia R. Morton

anti-terrorism advertisingcommunicationmass communicationadvertisingsocial mediacontroversial conversationssocial sciencesaudience receptionrhetoricjournalismemotions

Time to Use Ands Instead of Ors? the Role of Business Schools in Advertising Education. Journal of Advertising Education (2019)

marketing strategymarketingmarketing communicationseducationmarketing sciencebusiness studieshistory of marketingadvertising educationbusiness excellenceadvertisingbusiness schoolsbusiness

Affective Effects of Offering Options on Persuasiveness of Fear Appeals. Journal of Promotion Management (2018)

marketingindividual decision makingconsumer behaviouraffecthuman decision processpersuasionpsychologyapplied social psychologydecision theoryrisk communicationbehavioral decision makingsocial psychologyfear appeals

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Jorge Villegas

Associate Professor

University of Illinois-Springfield

Affiliations

Business Administration

College of Business and Management

Department Of Management

University of Illinois--Springfield

Jorge Villegas is currently serving as a Business Administration Associate Professor at University of Illinois-Springfield.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Jorge Villegas

University of Illinois-Springfield

Associate Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Gender Disparities in Lung Cancer and Social Determinants of Environmental Risk: A Geospatial Analysis Across Illinois Counties. Frontiers in Public Health (2026)

A Blueprint for Marketing Faculty About How to Teach Personal Branding on Linkedin Using Impression Management Behaviors. Journal for Advancement of Marketing Education (2024)

marketingbrandingcommunicationmarketing sciencebrand awarenessadvertisingpersonal brandingconsumer researchmarketing researchmarketing facultyteach personal branding

Factors Associated With Hpv-Associated Sexual Risk Behaviors Among Sexually Active College Students. Journal of Behavioral Medicine (2024)

Minjee LeeMary A. GerendKelli D. WhittingtonSandra K. CollinsStacey L. McKinneyMaria C. FrancaValerie E. BoyerRichard C. McKinniesCheng-Chia ChenJorge VillegasEric Adjei Boakye

Personal Brand Equity in Linkedin: Impression Management as an Antecedent and Behaviors as Consequences. (2023)

brand equitypersonal brand equitymarketingbrandingconsumer behaviourbrand awarenesssocial identitypersonal brandingconsumer researchimpression managementbusinesssocial influence

Advertising in the Times of Covid: A Tight-Loose Analysis of Pandemic-Related Tv Commercials. Journal of Current Issues & Research in Advertising (2022)

Cynthia R. MortonNaa Amponsah DodooJorge VillegasSophia MuellerHye Soo Chang

tight-loose analysismarketingadvertisingpandemic-related tv commercials

Building a Personal Brand Using Impression Management in Social Networks. (2022)

social medium marketingdestination marketingmarketingdigital marketinginteractive marketingbrandingcommunicationconsumer behaviourbrand awarenesspersonal brandingsocial networksbusiness

Controversial Conversations: The Emotions Evoked by Anti-Terrorism Advertising. Journal of Current Issues & Research in Advertising (2020)

Jorge VillegasCynthia R. Morton

anti-terrorism advertisingcommunicationmass communicationadvertisingsocial mediacontroversial conversationssocial sciencesaudience receptionrhetoricjournalismemotions

Time to Use Ands Instead of Ors? the Role of Business Schools in Advertising Education. Journal of Advertising Education (2019)

marketing strategymarketingmarketing communicationseducationmarketing sciencebusiness studieshistory of marketingadvertising educationbusiness excellenceadvertisingbusiness schoolsbusiness

Affective Effects of Offering Options on Persuasiveness of Fear Appeals. Journal of Promotion Management (2018)

1
2
3
10 / page