Faculty

Institution

Unit

Venue

John Mager

Emeritus Professor

Eastern Washington University

Affiliations

Academic Affairs

John Mager is currently serving as an Academic Affairs Emeritus Professor at Eastern Washington University.

Honors

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Experiences

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Education

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John Mager

Eastern Washington University

Emeritus Professor

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marketing marketing research social sciences consumer behaviour consumer research consumer studies business advertising higher education marketing science consumer science education undergraduate research experiential learning educational research content analysis social class business studies image communication social forces interactive marketing cultural economy islamic marketing psychological methods psychological science applied social psychology social science research feminist studies women's studies gender diversity student affairs higher education teaching marketing communications personal branding consumer engagement class analysis consumerism economy marketing international marketing consumer culture marketing theory qualitative analysis lived experience qualitative interpretation consumer attitudes sexism gender stereotypes sale research performance measurement performance measures society course advertising images role portrayals enduring consistencies re-evaluating social status american students phenomenological research social status consumer behavior toward equality multiple respondent measurement relationship approach

Notable Scholarly Works

Notable Federal Grants

Collaborators

Assessing Advertising Portrayals of Women: Toward Equality but Still Sexist. Developments in marketing science: proceedings of the Academy of Marketing Science (2014)

women's studiesgender studiestoward equalityfeminist theorygender stereotypessexismgender diversityadvertisinggender inequalitymarketingfeminist studies

Multiple Respondent and Measurement Relationship Approach to Measuring Industrial Salesperson Performance. Developments in marketing science: proceedings of the Academy of Marketing Science (2014)

organizational behaviormultiple respondentbusiness excellenceperformance measurementsale researchperformance evaluationmeasurement relationship approachperformance measurestotal quality managementmanagementbusiness researchmarketing

Phenomenological Research: Procedures and Analysis. Developments in marketing science: proceedings of the Academy of Marketing Science (2014)

psychological sciencequalitative analysispsychological methodslived experiencephenomenological researchpsychoanalysisqualitative researchqualitative interpretationphenomenology (philosophy)psychology

Fifty Years of Advertising Images: Some Changing Perspectives on Role Portrayals Along With Enduring Consistencies. Sex Roles (2010)

marketing sciencemarketing researchrole portrayalsmarketingadvertisingmarketing communicationspersonal brandingimage communicationenduring consistenciesadvertising imagesfilm

Is the Whole More Than the Sum of the Parts? Re-Evaluating Social Status in Marketing. Journal of Business and Psychology (1995)

John MagerLynn R. Kahle

psychologybusinessmarketingre-evaluating social status

Marketing Implications of the Value Differences Between Soviet and American Students. Journal of International Consumer Marketing (1993)

marketing sciencemarketing theoryeconomy marketingmarketing strategymarketing researchbusinessislamic marketingconsumer culturecultural economyhigher educationinternational marketingmarketingvalue theoryamerican students

Social Class in a Classless Society:. Journal of International Consumer Marketing (1990)

class analysissocial forcessocial problemssocial stratificationsocial classsocial sciencessocial changesociologysocial systems

The Business and Society Course: Does It Change Student Attitudes?. Journal of Business Ethics (1989)

educationundergraduate researcheducational researchexperiential learningsocial sciencesbusiness studieshigher educationhigher education teachingstudent affairssociety course

A Re-Evaluation of the Relevance of Social Status in Consumer Behavior: Is the Whole More Than the Sum of the Parts?. University Microfilms International eBooks (1986)

applied social psychologyconsumer behavioursocial science researchconsumer studiesconsumer researchmarketing researchconsumer attitudessocial sciencesmarketingsocial statusbehavioral sciencesconsumer behavior

Consumer Research: Some History, Trends, and Thoughts. ACR Special Volumes (1985)

consumer behaviourconsumer studiesconsumer researchmarketing researchmarket researchinteractive marketingconsumer sciencemarketingconsumerism

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John Mager

Emeritus Professor

Eastern Washington University

Affiliations

Academic Affairs

John Mager is currently serving as an Academic Affairs Emeritus Professor at Eastern Washington University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

John Mager

Eastern Washington University

Emeritus Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Assessing Advertising Portrayals of Women: Toward Equality but Still Sexist. Developments in marketing science: proceedings of the Academy of Marketing Science (2014)

women's studiesgender studiestoward equalityfeminist theorygender stereotypessexismgender diversityadvertisinggender inequalitymarketingfeminist studies

Multiple Respondent and Measurement Relationship Approach to Measuring Industrial Salesperson Performance. Developments in marketing science: proceedings of the Academy of Marketing Science (2014)

Phenomenological Research: Procedures and Analysis. Developments in marketing science: proceedings of the Academy of Marketing Science (2014)

psychological sciencequalitative analysispsychological methodslived experiencephenomenological researchpsychoanalysisqualitative researchqualitative interpretationphenomenology (philosophy)psychology

Fifty Years of Advertising Images: Some Changing Perspectives on Role Portrayals Along With Enduring Consistencies. Sex Roles (2010)

marketing sciencemarketing researchrole portrayalsmarketingadvertisingmarketing communicationspersonal brandingimage communicationenduring consistenciesadvertising imagesfilm

Is the Whole More Than the Sum of the Parts? Re-Evaluating Social Status in Marketing. Journal of Business and Psychology (1995)

John MagerLynn R. Kahle

psychologybusinessmarketingre-evaluating social status

Marketing Implications of the Value Differences Between Soviet and American Students. Journal of International Consumer Marketing (1993)

Social Class in a Classless Society:. Journal of International Consumer Marketing (1990)

class analysissocial forcessocial problemssocial stratificationsocial classsocial sciencessocial changesociologysocial systems

The Business and Society Course: Does It Change Student Attitudes?. Journal of Business Ethics (1989)

educationundergraduate researcheducational researchexperiential learningsocial sciencesbusiness studieshigher educationhigher education teachingstudent affairssociety course

A Re-Evaluation of the Relevance of Social Status in Consumer Behavior: Is the Whole More Than the Sum of the Parts?. University Microfilms International eBooks (1986)

Consumer Research: Some History, Trends, and Thoughts. ACR Special Volumes (1985)

consumer behaviourconsumer studiesconsumer researchmarketing researchmarket researchinteractive marketingconsumer sciencemarketingconsumerism

1
2
10 / page