Faculty

Institution

Unit

Venue

Jennifer Brannon Barhorst

Associate Professor of Marketing

College of Charleston

Affiliations

College of Charleston

Department Of Management And Entrepreneurship

Jennifer Brannon Barhorst is currently serving as a College Of Charleston Associate Professor of Marketing at College of Charleston.

Honors

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Experiences

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Education

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Jennifer Brannon Barhorst

College of Charleston

Associate Professor of Marketing

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marketing branding business communication business research consumer research psychology consumer behaviour consumer engagement augmented reality social media user experience online information interactive marketing brand equity brand awareness virtual reality well-being marketing science immersive technologies user perception tourism social influence human-computer interaction tourism research travel research narrative tourist experience reputation management customer experience social medium marketing personal branding applied social psychology digital mediums behavioral decision making educational psychology web search recommender systems affective computing virtual spaces computer-mediated reality cyberpsychology augmented intelligence tourism management human wellbeing subjective well-being consumer choice consumer attitudes business communication cognitive psychology social medium monitoring social medium data social medium intelligence reputation systems viral marketing shopping assistant voice technology marketing communications customer loyalty relationship marketing consumer brand engagement voice assistants real world virtual world augmented reality experiences face filters hotel bookings virtual reality tourism subjective wellbeing brand outcomes behavioral intentions negative tweets corporate brand reputation firm reputation ai voice assistants brand experience business studies strategic management customer satisfaction islamic marketing performance studies distribution (marketing) management science social enterprise business strategy corporate social responsibility marketing research management strategy total quality management destination marketing industrial marketing entrepreneurship market research social entrepreneurship business intelligence business venturing venture capital marketing strategy digital marketing cultural economy social innovation intellectual capital product design acquisitions organizational theory business excellence human capital entrepreneurial behavior services marketing small business management hospitality marketing business horizon organization studies

Notable Scholarly Works

Notable Federal Grants

Collaborators

Eliciting Mental Time Travel Through Digital Product Displays and Its Positive Influence on Purchase‐Oriented Outcomes. Psychology and Marketing (2026)

Revealing the Double‐Edged Sword: Introducing the Technology and Consumer Well‐Being Paradox Model. Psychology and Marketing (2024)

Graeme McLeanNina KreyJennifer Brannon Barhorst

marketingconsumer researchwell-beingpsychologyconsumer behaviourconsumer choicebehavioral decision making

Augmented Reality Brand Experiences (Arbes): The Role of Imaginative Involvement Episodic Memory in Fostering Brand Loyalty: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2023)

Jennifer Brannon BarhorstGraeme McLeanNina KreyHeiner Evanschitzky

episodic memoryreality brand experiencescommunicationmass communicationmarketingrelationship marketingmarketing strategybrand equitynarrativebrand loyaltybusinessmarketing communicationsdigital marketingaugmented realitymarketing researchimaginative involvementcustomer loyaltybranding

Examining the Influence of Virtual Reality Tourism on Consumers' Subjective Wellbeing. Tourism Management Perspectives (2023)

Graeme McLeanMansour AlYahyaJennifer B. BarhorstKofi Osei-Frimpong

public healthtourismvirtual reality tourismmarketingtourism researchuser experiencevirtual realitysubjective well-beingimmersive technologieswell-beinghuman wellbeingpsychologyconsumer behaviourtourism managementtourist experiencesubjective wellbeingtravel research

Exploring Mental Time Travel Experiences and Their Influence on Behavioral Intentions and Learning. Psychology and Marketing (2023)

Jennifer Brannon BarhorstNina KreyGraeme McLean

social influencepsychologyeducational psychologybehavioral intentionscognitive sciencecognitive psychologybehavioral sciences

Transcending Reality: Introducing Mental Time Travel Experiences and Their Ability to Influence Brand Outcomes. Journal of Business Research (2023)

Jennifer Brannon BarhorstGraeme McLeanNina KreyAna JavornikHeiner Evanschitzky

business communicationuser perceptioncommunicationmarketinguser experiencebrand equitynarrativebusinessbusiness researchbrand outcomesconsumer attitudesbranding

Augmented Reality Brand Experiences: Exploring Psychological, Cognitive, and Sensory Aspects: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2022)

Jennifer B. BarhorstGraeme McLeanNina KreyHeiner EvanschitzkyAna Javornik

sensory aspectsuser perceptionreality brand experiencesmarketinguser experiencebrand equitypsychologycustomer experienceaugmented realitymarketing researchcognitive scienceapplied cognitive psychologybrandingconsumer engagement

AI Voice Assistants and Consumer Brand Engagement--Model. PsycTESTS Dataset (2021)

marketingconsumer researchai voice assistantsaffective computingvoice technologyinteractive marketingdigital marketingshopping assistantbrandingconsumer engagement

Living the Experience Before You Go... but Did It Meet Expectations? the Role of Virtual Reality During Hotel Bookings. Journal of Travel Research (2021)

Graeme McLeanJennifer B Barhorst

tourismtourism researchimmersive technologiesvirtual realitytourist experiencehotel bookingstravel research

‘What Lies Behind the Filter?’ Uncovering the Motivations for Using Augmented Reality (Ar) Face Filters on Social Media and Their Effect on Well-Being. Computers in Human Behavior (2021)

communicationaugmented intelligencehuman-computer interactionapplied social psychologywell-beingpsychologysocial mediaextended realitycomputer-mediated realityaugmented realityface filtersdigital mediumsonline informationcyberpsychology

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Jennifer Brannon Barhorst

Associate Professor of Marketing

College of Charleston

Affiliations

College of Charleston

Department Of Management And Entrepreneurship

Jennifer Brannon Barhorst is currently serving as a College Of Charleston Associate Professor of Marketing at College of Charleston.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Jennifer Brannon Barhorst

College of Charleston

Associate Professor of Marketing

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Eliciting Mental Time Travel Through Digital Product Displays and Its Positive Influence on Purchase‐Oriented Outcomes. Psychology and Marketing (2026)

Revealing the Double‐Edged Sword: Introducing the Technology and Consumer Well‐Being Paradox Model. Psychology and Marketing (2024)

Graeme McLeanNina KreyJennifer Brannon Barhorst

marketingconsumer researchwell-beingpsychologyconsumer behaviourconsumer choicebehavioral decision making

Jennifer Brannon BarhorstGraeme McLeanNina KreyHeiner Evanschitzky

Examining the Influence of Virtual Reality Tourism on Consumers' Subjective Wellbeing. Tourism Management Perspectives (2023)

Graeme McLeanMansour AlYahyaJennifer B. BarhorstKofi Osei-Frimpong

Exploring Mental Time Travel Experiences and Their Influence on Behavioral Intentions and Learning. Psychology and Marketing (2023)

Jennifer Brannon BarhorstNina KreyGraeme McLean

social influencepsychologyeducational psychologybehavioral intentionscognitive sciencecognitive psychologybehavioral sciences

Transcending Reality: Introducing Mental Time Travel Experiences and Their Ability to Influence Brand Outcomes. Journal of Business Research (2023)

Jennifer Brannon BarhorstGraeme McLeanNina KreyAna JavornikHeiner Evanschitzky

business communicationuser perceptioncommunicationmarketinguser experiencebrand equitynarrativebusinessbusiness researchbrand outcomesconsumer attitudesbranding

Augmented Reality Brand Experiences: Exploring Psychological, Cognitive, and Sensory Aspects: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2022)

Jennifer B. BarhorstGraeme McLeanNina KreyHeiner EvanschitzkyAna Javornik

AI Voice Assistants and Consumer Brand Engagement--Model. PsycTESTS Dataset (2021)

marketingconsumer researchai voice assistantsaffective computingvoice technologyinteractive marketingdigital marketingshopping assistantbrandingconsumer engagement

Living the Experience Before You Go... but Did It Meet Expectations? the Role of Virtual Reality During Hotel Bookings. Journal of Travel Research (2021)

Graeme McLeanJennifer B Barhorst

tourismtourism researchimmersive technologiesvirtual realitytourist experiencehotel bookingstravel research

‘What Lies Behind the Filter?’ Uncovering the Motivations for Using Augmented Reality (Ar) Face Filters on Social Media and Their Effect on Well-Being. Computers in Human Behavior (2021)

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2
10 / page