Faculty

Institution

Unit

Venue

Jeffrey Carlson

Associate Professor of Marketing Department Chair Marketing

University of Richmond

Affiliations

Robins School of Business

Department Of Business Administration

Marketing

University of Richmond

Jeffrey Carlson is currently serving as a Business Administration Associate Professor of Marketing Department Chair Marketing at University of Richmond.

Honors

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Experiences

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Education

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Jeffrey Carlson

University of Richmond

Associate Professor of Marketing Department Chair Marketing

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marketing consumer behaviour consumer research business digital marketing advertising buying behaviors electronic commerce interactive marketing online customer behavior behavioral sciences social media branding mass communication promotion (marketing) journalism behavioral decision making internet economics consumer choice consumer attitudes consumer engagement marketing management mobile commerce user perception time perception marketing communications conceptual framework attention curiosity industrial marketing affective computing behavioral research economic geography international business economic behavior organization studies business studies business strategy information technology business research consumerism food choice augmented reality user behavior modeling model dissemination market behavior consumer studies consumer appeal business-to-business markets international marketing e-procurement pricing policy cooperative learning cooperative strategy collaborative learning online advertising brand awareness social medium marketing targeted advertising student-centered learning student engagement altruistic considerations advertising strategists organic food brand engagement e-tail clickstream data online context discount credibility online motivations social media advertising fresh look bricks-and-mortar shopping contexts sales job complexity role ambiguity salesperson performance advertising engagement

Notable Scholarly Works

Notable Federal Grants

Collaborators

More Insight, More Impact: Co-Teaching as a Catalyst for Engagement in Sales Education. DigitalCommons - Kennesaw State University (Kennesaw State University) (2026)

professional developmentmore impactmarketingeducationteacher educationservicelearningeducational strategiesstudent-centered learningperformative teachingsales educationmore insighteducational researchstudent engagementexperiential learningco-production

The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising. Journal of Advertising Research (2025)

marketingai saliencemarketing communicationsdifferential impactconsumer behaviourconsumer appealcognitive scienceadvertisingpersuasionbehavioral researchconsumer researchaffective computingmarketing researchbehavioral decision makingadvertising engagementconsumer engagementbehavioral sciences

A Model of Online Shopping Cart Abandonment: Evidence From E-Tail Clickstream Data. Journal of the Academy of Marketing Science (2022)

Monika Kukar-KinneyAngeline Close ScheinbaumLarry Olanrewaju OrimoloyeJeffrey R. CarlsonHeping He

e-tail clickstream datamarketingdigital marketingelectronic commercemass communicationmodel disseminationmobile commercemarket behaviorsocial mediauser behavior modeling

Motivations Behind Consumer Online Shopping Cart Use and Abandonment: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2022)

Larry Olanrewaju OrimoloyeMonika Kukar-KinneyJeffrey R. CarlsonAngeline Close ScheinbaumHeping He

marketinguser perceptionmarketing scienceelectronic commercemotivationmobile commerceonline customer behavior

When Polychronicity Affects Salesperson Performance: The Effects of Improvisation, Role Ambiguity, and Sales Job Complexity. Industrial Marketing Management (2022)

Jeffrey R. CarlsonWilliam T. Ross, Jr.

marketingmanagementsales job complexityindustrial marketingorganizational behaviorimprovisationrole ambiguitysalesperson performancebusiness

Social Media Advertising: How Online Motivations and Congruency Influence Perceptions of Trust. Journal of Consumer Behaviour (2021)

Jeffrey R. CarlsonSara HansonJoseph PancrasWilliam T. RossJacqueline Rousseau‐Anderson

trustuser perceptioncommunicationconsumer behaviourmass communicationbehavioral sciencessocial media advertisingsocial mediaonline motivationsjournalism

A Comparison of the Determinants of Online Shopping Cart Usage in the Us and China: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2020)

marketingdigital marketingeconomicsinteractive marketingconsumer behaviourelectronic commerceinternet economicse-procurementconsumer researchonline customer behaviorbusinessbuying behaviors

Business Buyers Are People Too: Exploring How Geodemographics Affects Business-To-Business Selling Effectiveness. Journal of Business and Industrial Marketing (2020)

marketingglobalizationbusiness buyerseconomic geographyinternational marketinginternational businessmarket researchbusinessbusiness-to-business marketsbusiness-to-business selling effectiveness

Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Professional Selling Class: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2020)

strategymarketing strategycompetitive teamworkmanagementcollaborative learningbusiness studiescooperative learningorganization studiesteam-based selling competitioncooperative strategycooperationbusinessbusiness strategy

About Time in Marketing: An Assessment of the Study of Time and Conceptual Framework. AMS Review (2019)

Jeffrey R. CarlsonWilliam T. RossRobin A. CoulterAdam J. Marquardt

time perceptionmarketingbrandingconceptual framework

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Jeffrey Carlson

Associate Professor of Marketing Department Chair Marketing

University of Richmond

Affiliations

Robins School of Business

Department Of Business Administration

Marketing

University of Richmond

Jeffrey Carlson is currently serving as a Business Administration Associate Professor of Marketing Department Chair Marketing at University of Richmond.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Jeffrey Carlson

University of Richmond

Associate Professor of Marketing Department Chair Marketing

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

More Insight, More Impact: Co-Teaching as a Catalyst for Engagement in Sales Education. DigitalCommons - Kennesaw State University (Kennesaw State University) (2026)

The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising. Journal of Advertising Research (2025)

A Model of Online Shopping Cart Abandonment: Evidence From E-Tail Clickstream Data. Journal of the Academy of Marketing Science (2022)

Monika Kukar-KinneyAngeline Close ScheinbaumLarry Olanrewaju OrimoloyeJeffrey R. CarlsonHeping He

e-tail clickstream datamarketingdigital marketingelectronic commercemass communicationmodel disseminationmobile commercemarket behaviorsocial mediauser behavior modeling

Motivations Behind Consumer Online Shopping Cart Use and Abandonment: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2022)

Larry Olanrewaju OrimoloyeMonika Kukar-KinneyJeffrey R. CarlsonAngeline Close ScheinbaumHeping He

marketinguser perceptionmarketing scienceelectronic commercemotivationmobile commerceonline customer behavior

When Polychronicity Affects Salesperson Performance: The Effects of Improvisation, Role Ambiguity, and Sales Job Complexity. Industrial Marketing Management (2022)

Jeffrey R. CarlsonWilliam T. Ross, Jr.

marketingmanagementsales job complexityindustrial marketingorganizational behaviorimprovisationrole ambiguitysalesperson performancebusiness

Social Media Advertising: How Online Motivations and Congruency Influence Perceptions of Trust. Journal of Consumer Behaviour (2021)

Jeffrey R. CarlsonSara HansonJoseph PancrasWilliam T. RossJacqueline Rousseau‐Anderson

trustuser perceptioncommunicationconsumer behaviourmass communicationbehavioral sciencessocial media advertisingsocial mediaonline motivationsjournalism

A Comparison of the Determinants of Online Shopping Cart Usage in the Us and China: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2020)

marketingdigital marketingeconomicsinteractive marketingconsumer behaviourelectronic commerceinternet economicse-procurementconsumer researchonline customer behaviorbusinessbuying behaviors

Business Buyers Are People Too: Exploring How Geodemographics Affects Business-To-Business Selling Effectiveness. Journal of Business and Industrial Marketing (2020)

marketingglobalizationbusiness buyerseconomic geographyinternational marketinginternational businessmarket researchbusinessbusiness-to-business marketsbusiness-to-business selling effectiveness

About Time in Marketing: An Assessment of the Study of Time and Conceptual Framework. AMS Review (2019)

Jeffrey R. CarlsonWilliam T. RossRobin A. CoulterAdam J. Marquardt

time perceptionmarketingbrandingconceptual framework

1
2
3
10 / page