Faculty

Institution

Unit

Venue

Jaejin Lee

Associate Professor

Florida State University

Affiliations

College of Communication and Information

School of Communication

Jaejin Lee is currently serving as a College Of Communication And Information Associate Professor at Florida State University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Jaejin Lee

Florida State University

Associate Professor

You can click a keyword to filter the displayed items

marketing business communication mass communication social media advertising branding corporate social responsibility marketing communications social sciences online advertising relationship marketing social responsibility digital marketing health communication electronic commerce consumer decisions csr advertising cause-related marketing corporate credibility cause brands message framing business research narrative counseling psychology international business business strategy hospitality marketing business communication international communication international marketing social networks consumer culture body image consumerism accountability patient education marketing theory online customer behavior search engine marketing ethnic group relation cross-cultural assessment user perception covid-19 pandemic strategic partnerships organizational identification perceived altruism personal values product type native advertising fashion industry green advertising global corporations responsible drinking campaigns consumer behaviour marketing science interactive marketing social marketing social medium marketing content marketing journalism

Notable Scholarly Works

Notable Federal Grants

Collaborators

Is Consumer Generated Branding the Way Forward for Digital Advertising: Examining the Effects of Message Source, Presentation Format and Involvement on Consumer Decisions on X (Formerly Twitter). Journal of Current Issues & Research in Advertising (2024)

Vaibhav Shwetangbhai DiwanjiJuliann CorteseJaejin Lee

brandingmessage sourceonline advertisingpresentation formatadvertisingdigital advertisingconsumer decisionsmarketing

Message Framing in Csr Advertising on Social Media During the Covid-19 Pandemic. Journal of Sustainable Marketing (2024)

Kyeongwon KwonJaejin LeeCen Wang

brandingmessage framingsocial mediacsr advertisingcommunicationmass communicationadvertisingmarketing communicationscovid-19 pandemicjournalismmarketingcorporate social responsibility

Examining Consumer Values and Sentiments About Green Hotels: A Cross-Cultural Mixed-Methods Analysis of User Generated Content. Global Fashion Management Conference (2023)

Vaibhav Shwetangbhai DiwanjiJaejin LeeJuliann CorteseKyeongwon Kwon

hospitality marketingtourismcross-cultural assessmentcross-cultural mixed-methods analysisconsumer valuesgreen hotelsuser perceptionmarketing

From Green Advertising to Greenwashing: Content Analysis of Global Corporations’ Green Advertising on Social Media. International Journal of Advertising (2023)

Kyeongwon KwonJaejin LeeCen WangVaibhav Shwetangbhai Diwanji

green advertisingbusinesssocial mediainternational marketingmass communicationadvertisingglobal corporationsmarketing

Future-Proofing Search Engine Marketing: An Empirical Investigation of Effects of Search Engine Results on Consumer Purchase Decisions. Journal of Strategic Marketing (2023)

Vaibhav Shwetangbhai DiwanjiJaejin LeeJuliann Cortese

search engine marketingsocial mediaempirical investigationconsumer purchase decisionsmarketing

Comparing the Effects of User Generated Video Reviews and Brand Generated Advertisements on Consumer Decisions on Youtube. Journal of Applied Marketing Theory (2022)

Vaibhav Shwetangbhai DiwanjiJaejin Lee

brandingmarketing theoryonline customer behavioronline advertisingbusinesssocial mediacommunicationrelationship marketingmass communicationadvertisingmarketing communicationsdigital marketingconsumer decisionselectronic commercemarketing

Deconstructing the Role of Artificial Intelligence in Programmatic Advertising: At the Intersection of Automation and Transparency. Journal of Strategic Marketing (2022)

Vaibhav Shwetangbhai DiwanjiJaejin LeeJuliann Cortese

artificial intelligenceautomationmarketingprogrammatic advertising

Corporate Social Responsibility Advertising in Social Media: A Content Analysis of the Fashion Industry's Csr Advertising on Instagram. Corporate Communications An International Journal (2021)

Kyeongwon KwonJaejin Lee

business communicationinternational communicationonline advertisingsocial mediafashion industrycsr advertisingcommunicationmass communicationadvertisingdigital marketingelectronic commercemarketingcorporate social responsibility

Antecedents of Ideal Body Image and Body Dissatisfaction: The Role of Ethnicity, Gender and Age Among the Consumers in the USA. Journal of Global Fashion Marketing (2020)

Sindy ChapaFelecia F. Jordan JacksonJaejin Lee

consumer behaviourbrandingideal body imageconsumer culturefashionbody dissatisfactionethnicitybody imagesociologyauthenticityjournalismmarketingconsumerism

Exploring Message Framing to Engage Parents in Early Screening for Autism Spectrum Disorder. Patient Education and Counseling (2020)

Abigail DelehantyJaejin LeeJessica L HookerJuliann CorteseJuliann Woods

health communicationeducationpatient educationautism spectrum disordercounseling psychologyearly screeningcommunicationbehavioral sciences

1
2
3
10 / page

Jaejin Lee

Associate Professor

Florida State University

Affiliations

College of Communication and Information

School of Communication

Jaejin Lee is currently serving as a College Of Communication And Information Associate Professor at Florida State University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Jaejin Lee

Florida State University

Associate Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Vaibhav Shwetangbhai DiwanjiJuliann CorteseJaejin Lee

brandingmessage sourceonline advertisingpresentation formatadvertisingdigital advertisingconsumer decisionsmarketing

Message Framing in Csr Advertising on Social Media During the Covid-19 Pandemic. Journal of Sustainable Marketing (2024)

Kyeongwon KwonJaejin LeeCen Wang

brandingmessage framingsocial mediacsr advertisingcommunicationmass communicationadvertisingmarketing communicationscovid-19 pandemicjournalismmarketingcorporate social responsibility

Examining Consumer Values and Sentiments About Green Hotels: A Cross-Cultural Mixed-Methods Analysis of User Generated Content. Global Fashion Management Conference (2023)

Vaibhav Shwetangbhai DiwanjiJaejin LeeJuliann CorteseKyeongwon Kwon

hospitality marketingtourismcross-cultural assessmentcross-cultural mixed-methods analysisconsumer valuesgreen hotelsuser perceptionmarketing

From Green Advertising to Greenwashing: Content Analysis of Global Corporations’ Green Advertising on Social Media. International Journal of Advertising (2023)

Kyeongwon KwonJaejin LeeCen WangVaibhav Shwetangbhai Diwanji

green advertisingbusinesssocial mediainternational marketingmass communicationadvertisingglobal corporationsmarketing

Future-Proofing Search Engine Marketing: An Empirical Investigation of Effects of Search Engine Results on Consumer Purchase Decisions. Journal of Strategic Marketing (2023)

Vaibhav Shwetangbhai DiwanjiJaejin LeeJuliann Cortese

search engine marketingsocial mediaempirical investigationconsumer purchase decisionsmarketing

Comparing the Effects of User Generated Video Reviews and Brand Generated Advertisements on Consumer Decisions on Youtube. Journal of Applied Marketing Theory (2022)

Vaibhav Shwetangbhai DiwanjiJaejin Lee

Deconstructing the Role of Artificial Intelligence in Programmatic Advertising: At the Intersection of Automation and Transparency. Journal of Strategic Marketing (2022)

Vaibhav Shwetangbhai DiwanjiJaejin LeeJuliann Cortese

artificial intelligenceautomationmarketingprogrammatic advertising

Corporate Social Responsibility Advertising in Social Media: A Content Analysis of the Fashion Industry's Csr Advertising on Instagram. Corporate Communications An International Journal (2021)

Kyeongwon KwonJaejin Lee

Antecedents of Ideal Body Image and Body Dissatisfaction: The Role of Ethnicity, Gender and Age Among the Consumers in the USA. Journal of Global Fashion Marketing (2020)

Sindy ChapaFelecia F. Jordan JacksonJaejin Lee

consumer behaviourbrandingideal body imageconsumer culturefashionbody dissatisfactionethnicitybody imagesociologyauthenticityjournalismmarketingconsumerism

Exploring Message Framing to Engage Parents in Early Screening for Autism Spectrum Disorder. Patient Education and Counseling (2020)

Abigail DelehantyJaejin LeeJessica L HookerJuliann CorteseJuliann Woods

health communicationeducationpatient educationautism spectrum disordercounseling psychologyearly screeningcommunicationbehavioral sciences

1
2
3
10 / page

Similar Faculty Members

Wietske Van Osch

Institution

Michigan State University

information technology

online communities

Leslie Snyder

Institution

University of Connecticut

communication

mass communication

Gi W. Yun

Institution

University of Nevada, Reno

health communication

digital medium

Saleem Alhabash

Institution

Michigan State University

personal branding

medium change

Glen Nowak

Institution

University of Georgia

health communication

public relation

William L. Wilkie

Institution

University of Notre Dame

public management

consumer behaviour

Sylvia M. Chan-Olmsted

Institution

University of Florida

marketing

marketing communication

Sun Joo Grace Ahn

Institution

University of Georgia

communication

behavioral sciences

Xiaoli Nan

Institution

University of Maryland, College Park

health communication

communication

Benjamin Johnson

Institution

University of Florida

communication

mass communication

Similar Faculty Members

Wietske Van Osch

Institution

Michigan State University

information technology

online communities

Leslie Snyder

Institution

University of Connecticut

communication

mass communication

Gi W. Yun

Institution

University of Nevada, Reno

health communication

digital medium

Saleem Alhabash

Institution

Michigan State University

personal branding

medium change

Glen Nowak

Institution

University of Georgia

health communication

public relation

William L. Wilkie

Institution

University of Notre Dame

public management

consumer behaviour

Sylvia M. Chan-Olmsted

Institution

University of Florida

marketing

marketing communication

Sun Joo Grace Ahn

Institution

University of Georgia

communication

behavioral sciences

Xiaoli Nan

Institution

University of Maryland, College Park

health communication

communication

Benjamin Johnson

Institution

University of Florida

communication

mass communication