Faculty

Institution

Unit

Venue

Jaebong Son

Associate Professor

California State University--Chico

Affiliations

Accounting And Mis College Of Business

California State University--Chico

College of Business

Department Of Information Systems, Finance, And Accounting

Department Of Accounting And Management Science

Department Of Business Information Systems

Jaebong Son is currently serving as an Accounting And Mis College Of Business Associate Professor at California State University--Chico.

Honors

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Experiences

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Education

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Jaebong Son

California State University--Chico

Associate Professor

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communication social media social medium data consumer behaviour disasters social network analysis content analysis online information emergency communication mass communication information technology consumer research disaster risk science social medium monitoring disaster tweets social sciences journalism behavioral sciences information science information management computational intelligence machine learning research social medium intelligence customer reviews user feedback online customer behavior social medium mining neural scaling law machine learning models review helpfulness communication theory crisis management disaster prevention knowledge management information development international management digital mediums business research interactive marketing soft computing disaster research disaster detection disaster response social medium news information society information technology management human information interaction rumor spreading information theory convolutional neural networks ai foundation learning theory effective communication content features twitter user profile disaster tweet credibility heuristic-systematic model uncertainty reduction theory information entropy review ratings neutral sentiments product reviews their effects online consumer reviews topic diversity experiential information

Notable Scholarly Works

Notable Federal Grants

Collaborators

Enhancing Deep Neural Network Learning Through Activation Function Coverage: An Empirical Study. SSRN Electronic Journal (2025)

artificial intelligencecomputer scienceconvolutional neural networksneural scaling lawmachine learning modelsdeep learningempirical studysoft computingneural network (machine learning)machine learning researchcomputational intelligencedata scienceactivation function coveragemachine learning

Understanding the Factors Shaping the Learning Capability of Deep Neural Networks: A Positivist Perspective. Communications of the Association for Information Systems (2025)

artificial intelligencelearning theoryneural scaling lawdeep neural networksmachine learning modelsdeep learningpositivist perspectiveai foundationlearning capabilityintelligent computingcognitionneural network (machine learning)machine learning researchcomputational intelligencedata sciencecognitive sciencemachine learning

Quick-And-Wide Propagation of Disaster Tweets: Why It Matters and How to Measure It. ACM SIGMIS Database the DATABASE for Advances in Information Systems (2023)

social medium miningquick-and-wide propagationcontent analysisdisaster tweetssocial network analysissocial mediaemergency communicationsocial medium datadisasterscommunicationdisaster risk sciencedata sciencesocial medium monitoringonline information

Are Neutral Sentiments Worth Considering When Investigating Online Consumer Reviews? Their Relationship With Review Ratings. Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences (2022)

Jaebong SonHyung-Koo LeeHyoungyong ChoiOn-Ook Oh

consumer behavioursystems engineeringreview ratingssocial mediadata scienceneutral sentimentsbehavioral sciences

Effectiveness of Online Consumer Product Review: The Role of Experiential Information. Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences (2021)

Jaebong SonDan KimChang Koh

experiential informationconsumer researchconsumer behaviouronline customer behavior

Using a Heuristic-Systematic Model to Assess the Twitter User Profile’s Impact on Disaster Tweet Credibility. International Journal of Information Management (2020)

Jaebong SonJintae LeeOnook OhHyung Koo LeeJiyoung Woo

knowledge managementcommunicationinternational managementinformation societysocial network analysishuman information interactiontwitter user profileinformation sciencemass communicationheuristic-systematic modelinformation managementdisaster tweet credibilityinformation developmentsocial mediainformation technology managementinformation technologyinformation retrievalbehavioral sciencessocial medium datasocial sciencessocial medium intelligence

When More is More and Less is More: Depth and Breadth of Product Reviews and Their Effects on Review Helpfulness. Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences (2020)

product reviewsconsumer behaviouruser feedbackconsumer researchbusinesstheir effectsmarket researchcustomer reviewsreview helpfulnessbusiness researchmarketing

Topic Diversity of Online Consumer Reviews and Its Effect on Review Helpfulness. Journal of the Association for Information Systems (2019)

topic diversityconsumer behaviourcontent analysisonline consumer reviewsuser feedbackconsumer researchonline customer behaviorinteractive marketingcommunicationcustomer reviewsreview helpfulnessdigital marketingmarketing

Understanding the Uncertainty of Disaster Tweets and Its Effect on Retweeting: The Perspectives of Uncertainty Reduction Theory and Information Entropy. Journal of the Association for Information Science and Technology (2019)

Jaebong SonJintae LeeKai R. LarsenJiyoung Woo

communicationdata sciencedigital mediumsrumor spreadingsocial medium intelligenceuncertainty reduction theorysocial network analysisinformation sciencemass communicationsocial mediainformation technologyinformation entropydisaster tweetstechnologyemergency communicationsocial medium datainformation theorynetwork scienceonline information

Content Features of Tweets for Effective Communication During Disasters: A Media Synchronicity Theory Perspective. International Journal of Information Management (2018)

Jaebong SonHyung Koo LeeSung JinJintae Lee

disaster preventioncontent featurescommunication theorycommunicationdisaster detectiondisaster responsedisaster researchmass communicationinformation managementeffective communicationcrisis managementsocial mediadisasterssocial medium newsdisaster risk scienceinformation technologyemergency communicationsocial sciencesjournalismmedia studies

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Jaebong Son

Associate Professor

California State University--Chico

Affiliations

Accounting And Mis College Of Business

California State University--Chico

College of Business

Department Of Information Systems, Finance, And Accounting

Department Of Accounting And Management Science

Department Of Business Information Systems

Jaebong Son is currently serving as an Accounting And Mis College Of Business Associate Professor at California State University--Chico.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Jaebong Son

California State University--Chico

Associate Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Enhancing Deep Neural Network Learning Through Activation Function Coverage: An Empirical Study. SSRN Electronic Journal (2025)

Understanding the Factors Shaping the Learning Capability of Deep Neural Networks: A Positivist Perspective. Communications of the Association for Information Systems (2025)

Quick-And-Wide Propagation of Disaster Tweets: Why It Matters and How to Measure It. ACM SIGMIS Database the DATABASE for Advances in Information Systems (2023)

Jaebong SonHyung-Koo LeeHyoungyong ChoiOn-Ook Oh

consumer behavioursystems engineeringreview ratingssocial mediadata scienceneutral sentimentsbehavioral sciences

Jaebong SonDan KimChang Koh

experiential informationconsumer researchconsumer behaviouronline customer behavior

Using a Heuristic-Systematic Model to Assess the Twitter User Profile’s Impact on Disaster Tweet Credibility. International Journal of Information Management (2020)

Jaebong SonJintae LeeOnook OhHyung Koo LeeJiyoung Woo

product reviewsconsumer behaviouruser feedbackconsumer researchbusinesstheir effectsmarket researchcustomer reviewsreview helpfulnessbusiness researchmarketing

Topic Diversity of Online Consumer Reviews and Its Effect on Review Helpfulness. Journal of the Association for Information Systems (2019)

Jaebong SonJintae LeeKai R. LarsenJiyoung Woo

Content Features of Tweets for Effective Communication During Disasters: A Media Synchronicity Theory Perspective. International Journal of Information Management (2018)

Jaebong SonHyung Koo LeeSung JinJintae Lee

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