Faculty

Institution

Unit

Venue

Hongwei Chris Yang

Associate Professor

Appalachian State University

Affiliations

University College

College Of Fine And Applied Arts

College of Arts and Sciences

Department Of Communication

College Of Fine And Applied Arts

Department Of Communication

Hongwei Chris Yang is currently serving as a College Of Fine And Applied Arts Associate Professor at Appalachian State University.

Honors

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Experiences

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Education

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Hongwei Chris Yang

Appalachian State University

Associate Professor

You can click a keyword to filter the displayed items

communication marketing consumer behaviour social media consumer research digital mediums online information digital marketing viral marketing interactive marketing contemporary china mobile marketing behavioral sciences social influence privacy issues privacy concerns consumer engagement public opinion political communication information policy personal branding social medium marketing online customer behavior young american consumers social media use online disclosure technology user experience electronic commerce political behavior political analysis economy of china applied social psychology marketing science public health preparedness public health ethics higher education social science research digital scholarship technology acceptance models mobile interaction mobile commerce user acceptance social medium data social medium news content creation information sharing accounting education social marketing consumer culture consumer attitudes consumer studies crowdfunding covid-19 pandemic university student retention college pipeline student success student cultures digital culture chinese culture internet science corporate sustainability social accounting mobile applications bon appétit online political participation college students american young consumers exploratory study online videos social sharing career choice accounting students market mavens viral marketing attitude chinese consumers

Notable Scholarly Works

Notable Federal Grants

Collaborators

Book Review: The Web of Meaning: The Internet in a Changing Chinese Society, by Elaine J. Yuan. Journalism & Mass Communication Quarterly (2023)

cultural studiesdigital culturebook reviewelaine j. yuancommunicationchinese culturedigital scholarshipdigital mediumsasian studiescontemporary chinamedia studiesdigital humanitieseast asian studiesworld wide webinternet science

U.S. Election 2020: Intentions to Participate in Political Crowdfunding During Covid-19 Pandemic. Administrative Sciences (2022)

public opinionpolitical crowdfundingpublic policycrowdfundingu.s. election 2020covid-19policy analysispublic health preparednessglobal healthpolitical communicationpublic health ethicscovid-19 pandemic

Social Media Use, Political Participation, and Civic Engagement in Election 2016. Social Media + Society (2020)

Hongwei Chris YangNewly PaulJean L DeHart

civic engagementcommunicationsocial media usemass communicationpolitical participationsocial mediasocial sciences

Predicting U.S. College Students’ Interest in Studying in China: Social Influence, Personal Experiences, Country Reputation, and Media Coverage. Frontiers The Interdisciplinary Journal of Study Abroad (2018)

college pipelinesocial impacthigher educationuniversity student retentioneducationstudent culturespersonal experiencessocial science researchstudent successcontemporary chinasocial scienceseducational researchcountry reputationsocial influence

Public Accounting vs Private Accounting, Career Choice of Accounting Students in China. Journal of Accounting in Emerging Economies (2017)

economy of chinaaccountingfinancial literacyaccounting studentscareer choiceaccounting educationcontemporary chinaaccounting researcheast asian studies

Social Media Use and Online Political Participation Among College Students During the Us Election 2012. Social Media + Society (2016)

college studentspolitical behaviorpublic opinioncommunicationpolitical sciencesocial media useonline informationdigital mediumsonline political participationsocial mediapolitical analysispolitical communicationsocial medium dataelectionssocial medium news

Online Advertising. the Internet in China: An Encyclopedia Handbook of Online Business, Information, Distribution, and Social Connectivity (2015)

Prior Negative Experience, Online Privacy Concerns and Intent to Disclose Personal Information in Chinese Social Media. IGI Global eBooks (2015)

online privacy concernscommunicationdata privacycyberpsychologyauthenticityonline informationprivacy concernsprivacy issuessocial mediacontemporary chinanegative experiencechinese social mediaeast asian studies

Social Sharing of Online Videos: Examining American Consumers’ Video Sharing Attitudes, Intent, and Behavior. Psychology and Marketing (2015)

content creationmarketingcommunicationonline videosonline informationinformation sharingdigital mediumsconsumer researchsocial sharingsocial mediamedia studies

Examinging Young Chinese Consumers' Perceptions of Bank's Corporate Social Responsibility. Journal of International Finance and Economics (2014)

accountingproducer responsibilitycorporate financefinancial literacycorporate sustainabilityglobal responsibilityyoung chinese consumersbank marketingsocial responsibilitysocial accountingbusinesscorporate governancebusiness ethicscorporate social responsibility

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Hongwei Chris Yang

Associate Professor

Appalachian State University

Affiliations

University College

College Of Fine And Applied Arts

College of Arts and Sciences

Department Of Communication

College Of Fine And Applied Arts

Department Of Communication

Hongwei Chris Yang is currently serving as a College Of Fine And Applied Arts Associate Professor at Appalachian State University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Hongwei Chris Yang

Appalachian State University

Associate Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Book Review: The Web of Meaning: The Internet in a Changing Chinese Society, by Elaine J. Yuan. Journalism & Mass Communication Quarterly (2023)

U.S. Election 2020: Intentions to Participate in Political Crowdfunding During Covid-19 Pandemic. Administrative Sciences (2022)

Social Media Use, Political Participation, and Civic Engagement in Election 2016. Social Media + Society (2020)

Hongwei Chris YangNewly PaulJean L DeHart

civic engagementcommunicationsocial media usemass communicationpolitical participationsocial mediasocial sciences

Public Accounting vs Private Accounting, Career Choice of Accounting Students in China. Journal of Accounting in Emerging Economies (2017)

economy of chinaaccountingfinancial literacyaccounting studentscareer choiceaccounting educationcontemporary chinaaccounting researcheast asian studies

Social Media Use and Online Political Participation Among College Students During the Us Election 2012. Social Media + Society (2016)

Online Advertising. the Internet in China: An Encyclopedia Handbook of Online Business, Information, Distribution, and Social Connectivity (2015)

Prior Negative Experience, Online Privacy Concerns and Intent to Disclose Personal Information in Chinese Social Media. IGI Global eBooks (2015)

Social Sharing of Online Videos: Examining American Consumers’ Video Sharing Attitudes, Intent, and Behavior. Psychology and Marketing (2015)

content creationmarketingcommunicationonline videosonline informationinformation sharingdigital mediumsconsumer researchsocial sharingsocial mediamedia studies

Examinging Young Chinese Consumers' Perceptions of Bank's Corporate Social Responsibility. Journal of International Finance and Economics (2014)

1
2
10 / page