Faculty

Institution

Unit

Venue

Heiko Wieland

California State University--Monterey Bay

Affiliations

College of Arts, Humanities and Social Sciences

College of Business

School Of Business

College of Science

Department Of Applied Environmental Science

Department Of Environmental Science, Technology, And Policy

Department Of Speech-Language Pathology

Division Of Earth Science

NoneHeiko Wieland is currently serving as a College Of Arts, Humanities And Social Sciences faculty at California State University--Monterey Bay.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Heiko Wieland

California State University--Monterey Bay

You can click a keyword to filter the displayed items

marketing business services marketing business research management technology strategic management business strategy industrial marketing service management marketing theory value theory diffusion business intelligence philosophical logic market design organizational theory business studies administrative science academic ethic intellectual capital business horizon consumer research business ethics ethical theory electronic commerce growth theory theory building diffusion of innovations circular economy circularity service strategy value creation service science service innovation co-production ethical analysis accounting ethics sale research applied ethics professional ethics ai adoption institutional perspective business models institutional view actor participation marketing discipline service-dominant logic unifying theoretical framework digital service innovation fundamental elements social anxiety mindful acceptance sales manager support salesperson performance sales theory social structures business study

Notable Scholarly Works

Notable Federal Grants

Collaborators

Service-Dominant Logic in the AI Era. Journal of Service Research (2026)

artificial intelligenceservice managementai adoptionmanagementservices marketing

Sales Content Platforms and Opportunity Conversion. Production and Operations Management (2025)

marketing strategybusinessdistribution (marketing)market researchindustrial marketingelectronic commercemarketing

Research on Sales and Ethics: Mapping the Past and Charting the Future. Journal of the Academy of Marketing Science (2023)

business ethicsethical theoryprofessional ethicsconsumer researchethical analysisbusinessethicsmarketing researchmarket researchethical leadershipaccounting ethicssale researchapplied ethicsmanagementbusiness researchmarketingservices marketing

Service-Dominant Logic as a Unifying Theoretical Framework for the Re-Institutionalization of the Marketing Discipline. Journal of Business Research (2023)

Stephen L. VargoHeiko WielandMatthew O'Brien

service-dominant logicunifying theoretical frameworkmarketing disciplinebusiness researchmarketing

The Nature and Fundamental Elements of Digital Service Innovation. Journal of service management (2023)

Stephen L. VargoJulia A. FehrerHeiko WielandAngeline Nariswari

service managementtechnologydigital service innovationfundamental elementsservice innovationservice scienceservices marketing

An Exploration of Sales Activities From a Service Ecosystems Perspective. Edward Elgar Publishing eBooks (2021)

Nathaniel N. HartmannHeiko WielandBruno Lussier

sales activitiesmarketingservices marketing

On Managerial Relevance: Reconciling the Academic-Practitioner Divide Through Market Theorizing. AMS Review (2021)

diversification (marketing strategy)intellectual capitaladministrative sciencebusiness strategyhuman capitalperformance studieseducational leadershipbusinessacademic ethicbusiness studybusiness horizonstrategyorganizational theorymanagementbusiness researchindependent studiesstrategic management

Advancing Sales Theory Through a Holistic View: How Social Structures Frame Selling. Journal of Personal Selling and Sales Management (2020)

Nathaniel N. HartmannHeiko WielandStephen L. VargoMichael Ahearne

sales theorymarketingsocial structures

A Systemic Logic for Circular Business Models. Journal of Business Research (2020)

business strategybusiness intelligencecircularitybusinesscircular economyphilosophical logicbusiness studiesmanagement

Rethinking the Process of Diffusion in Innovation: A Service-Ecosystems and Institutional Perspective. Journal of Business Research (2020)

Stephen L. VargoMelissa Archpru AkakaHeiko Wieland

diffusion of innovationsbusinessdiffusioninstitutional perspectivebusiness researchmarketing

1
2
3
10 / page

Heiko Wieland

California State University--Monterey Bay

Affiliations

College of Arts, Humanities and Social Sciences

College of Business

School Of Business

College of Science

Department Of Applied Environmental Science

Department Of Environmental Science, Technology, And Policy

Department Of Speech-Language Pathology

Division Of Earth Science

NoneHeiko Wieland is currently serving as a College Of Arts, Humanities And Social Sciences faculty at California State University--Monterey Bay.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Heiko Wieland

California State University--Monterey Bay

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Service-Dominant Logic in the AI Era. Journal of Service Research (2026)

artificial intelligenceservice managementai adoptionmanagementservices marketing

Sales Content Platforms and Opportunity Conversion. Production and Operations Management (2025)

marketing strategybusinessdistribution (marketing)market researchindustrial marketingelectronic commercemarketing

Research on Sales and Ethics: Mapping the Past and Charting the Future. Journal of the Academy of Marketing Science (2023)

Service-Dominant Logic as a Unifying Theoretical Framework for the Re-Institutionalization of the Marketing Discipline. Journal of Business Research (2023)

Stephen L. VargoHeiko WielandMatthew O'Brien

service-dominant logicunifying theoretical frameworkmarketing disciplinebusiness researchmarketing

The Nature and Fundamental Elements of Digital Service Innovation. Journal of service management (2023)

Stephen L. VargoJulia A. FehrerHeiko WielandAngeline Nariswari

service managementtechnologydigital service innovationfundamental elementsservice innovationservice scienceservices marketing

An Exploration of Sales Activities From a Service Ecosystems Perspective. Edward Elgar Publishing eBooks (2021)

Nathaniel N. HartmannHeiko WielandBruno Lussier

sales activitiesmarketingservices marketing

On Managerial Relevance: Reconciling the Academic-Practitioner Divide Through Market Theorizing. AMS Review (2021)

Advancing Sales Theory Through a Holistic View: How Social Structures Frame Selling. Journal of Personal Selling and Sales Management (2020)

Nathaniel N. HartmannHeiko WielandStephen L. VargoMichael Ahearne

sales theorymarketingsocial structures

A Systemic Logic for Circular Business Models. Journal of Business Research (2020)

business strategybusiness intelligencecircularitybusinesscircular economyphilosophical logicbusiness studiesmanagement

Rethinking the Process of Diffusion in Innovation: A Service-Ecosystems and Institutional Perspective. Journal of Business Research (2020)

Stephen L. VargoMelissa Archpru AkakaHeiko Wieland

diffusion of innovationsbusinessdiffusioninstitutional perspectivebusiness researchmarketing

1
2
3
10 / page