Faculty

Institution

Unit

Venue

Heidi M. Parker

Associate Professor of Sport Management

University of Southern Maine

Affiliations

Center for Collaboration and Development (CCD)

College of Arts, Humanities, and Social Sciences

College of Management and Human Service

Service Of College Of Management And Human

School of Business

Department Of Accounting And Finance

Department Of Finance And Accounting

Service Of College Of Management And Human

Department Of Business

School Of Business

Muskie School of Public Service

University of Southern Maine

Heidi M. Parker is currently serving as a Center For Collaboration And Development (Ccd) Associate Professor of Sport Management at University of Southern Maine.

Honors

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Experiences

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Education

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Heidi M. Parker

University of Southern Maine

Associate Professor of Sport Management

You can click a keyword to filter the displayed items

sport management gender studies performance studies behavioral sciences gender identity organizational behavior women's study journalism mass communication social media mentorship gender inequality gender diversity homosexuality sexual behavior applied social psychology sport psychology educational research physic education professional development behavioral education educational management school leadership performative teaching educational administration lgbt health social science research sexuality and disability lgbt youth human resources social identity theory sport business sport participation scholarly communication management education fan reactions off-field behavior team identification balance theory female athlete endorsers negative sponsor behaviour team response fan attitudes viewer attitudes sport commentator educational strategy gender expression organization study supervisor perspectives feminist study higher education digital marketing industrial marketing community engagement sex roles customer satisfaction social sciences tourism research social influence social stratification marketing strategy social impact destination marketing business research marketing popular medium tourism hospitality marketing consumer research popular culture consumer behaviour advertising sociology feminist studies marketing research business cultural economy business studies social problems economic sociology economic psychology management interactive marketing marketing science branding women's studies sustainable tourism policy analysis tourism economics services marketing market research sport medicine

Notable Scholarly Works

Notable Federal Grants

Collaborators

You Have to Be Good … and Also Pretty and Nice: Examining Corporate Sponsorship Investments in the Korea Ladies Professional Golf Association. Sport Management Review (2025)

entrepreneurshipstrategic managementtourismmanagementglobal strategytourism researchcommunity engagementcultural economyperformance studiessocial enterprisebusinesssport managementbusiness excellencebusiness researchpopular culturebusiness studybranding

From the Other Side: Supervisor Perspectives on Paid Versus Unpaid Sport Management Internships. Sport Management Education Journal (2024)

Rachel M. MadsenHeidi GrappendorfHeidi M. ParkerCynthia Veraldo

supervisor perspectivesmanagement educationmanagementsport management

Gender Typing in Management: Evaluation of Managerial Subroles for Sport. Advancing Women in Leadership Journal (2023)

diversity (business)managementsex rolesorganization studyhuman resource managementwomen's studygender identityhuman resourcessport managementgender studiesmanagement decisionsorganizational behaviororganizational theoryperformance studieshuman relationsgender inequalitygender diversity

Organizational-Level Factors That Influence Women Coaches’ Experiences. Journal of Sport Management (2023)

women's studymentorshipperformance studiesgender studiesorganizational behaviorgender inequalitygender diversity

The Impact of Gender Expression on Female Athlete Endorser Effectiveness. Sport Marketing Quarterly (2018)

Heidi ParkerMichael MudrickJanet Fink

gender expressionmarketingsocial media

Integration of Experiential Learning and Leadership Development in a Sport Management Classroom. Sport Management Education Journal (2016)

managementbehavioral educationexperiential learningservicelearninglearning sciencesperformance studiesethical leadershipsport managementeducational leadershipeducational strategyeducational administrationeducationschool leadershipprofessional developmentperformative teachingeducational managementmentorship

Arrest Record or Openly Gay: The Impact of Athletes’ Personal Lives on Endorser Effectiveness. Sport Marketing Quarterly (2012)

sexual orientationsociologysocial problemslgbt healthsocial impactsexuality and disabilityapplied social psychologysport managementhomosexualitygender studieslgbt youthsocial science researchsocial sciencessocial psychologygender identitysexual behaviorstigma

Playing It Out. Journal for the Study of Sports and Athletes in Education (2012)

Janet FinkLaura BurtonAnnemarie FarrellHeidi Parker

physic educationmass communicationscholarly communicationperformance studieseducationsocial mediasport participationsport psychologyeducational researchjournalismmedia studies

Playing It out: Female Intercollegiate Athletes' Experiences in Revealing Their Sexual Identities. Journal for the Study of Sports and Athletes in Education (2012)

gendered sexualityqueer theoryfeminist studyintersectionalityfeminist philosophysex rolessociologysex researchwomen's studyperformance studiesgender studiessport managementhomosexualityfeminist criminologygender identitysexual behaviorfeminist theory

Female Athlete Endorsers: Determinants of Effectiveness. Sport Management Review (2011)

Janet S. FinkHeidi M. ParkerGeorge B. CunninghamJacquelyn Cuneen

communicationsport managementgender studiessport businessfemale athlete endorsers

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Heidi M. Parker

Associate Professor of Sport Management

University of Southern Maine

Affiliations

Center for Collaboration and Development (CCD)

College of Arts, Humanities, and Social Sciences

College of Management and Human Service

Service Of College Of Management And Human

School of Business

Department Of Accounting And Finance

Department Of Finance And Accounting

Service Of College Of Management And Human

Department Of Business

School Of Business

Muskie School of Public Service

University of Southern Maine

Heidi M. Parker is currently serving as a Center For Collaboration And Development (Ccd) Associate Professor of Sport Management at University of Southern Maine.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Heidi M. Parker

University of Southern Maine

Associate Professor of Sport Management

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

You Have to Be Good … and Also Pretty and Nice: Examining Corporate Sponsorship Investments in the Korea Ladies Professional Golf Association. Sport Management Review (2025)

From the Other Side: Supervisor Perspectives on Paid Versus Unpaid Sport Management Internships. Sport Management Education Journal (2024)

Rachel M. MadsenHeidi GrappendorfHeidi M. ParkerCynthia Veraldo

supervisor perspectivesmanagement educationmanagementsport management

Gender Typing in Management: Evaluation of Managerial Subroles for Sport. Advancing Women in Leadership Journal (2023)

Organizational-Level Factors That Influence Women Coaches’ Experiences. Journal of Sport Management (2023)

women's studymentorshipperformance studiesgender studiesorganizational behaviorgender inequalitygender diversity

The Impact of Gender Expression on Female Athlete Endorser Effectiveness. Sport Marketing Quarterly (2018)

Heidi ParkerMichael MudrickJanet Fink

gender expressionmarketingsocial media

Integration of Experiential Learning and Leadership Development in a Sport Management Classroom. Sport Management Education Journal (2016)

Arrest Record or Openly Gay: The Impact of Athletes’ Personal Lives on Endorser Effectiveness. Sport Marketing Quarterly (2012)

Playing It Out. Journal for the Study of Sports and Athletes in Education (2012)

Janet FinkLaura BurtonAnnemarie FarrellHeidi Parker

physic educationmass communicationscholarly communicationperformance studieseducationsocial mediasport participationsport psychologyeducational researchjournalismmedia studies

Playing It out: Female Intercollegiate Athletes' Experiences in Revealing Their Sexual Identities. Journal for the Study of Sports and Athletes in Education (2012)

Female Athlete Endorsers: Determinants of Effectiveness. Sport Management Review (2011)

Janet S. FinkHeidi M. ParkerGeorge B. CunninghamJacquelyn Cuneen

communicationsport managementgender studiessport businessfemale athlete endorsers

1
2
10 / page