Faculty

Institution

Unit

Venue

Gross, Barbara L.

California State University--Northridge

Affiliations

David Nazarian College of Business & Economics

David Nazarian College of Business and Economics

Department Of Marketing

NoneGross, Barbara L. is currently serving as a David Nazarian College Of Business & Economics faculty at California State University--Northridge.

Honors

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Experiences

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Education

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Gross, Barbara L.

California State University--Northridge

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education marketing consumer behaviour marketing research consumer research higher education educational research behavioral sciences marketing strategy educational assessment marketing theory educational psychology educational strategies psychology learning sciences professional development behavioral decision making marketing management history of marketing teacher education independent studies decision science human decision process user feedback student assessment choice theory customer reviews experimental psychology thinking skills applied psychology business studies industrial marketing student success student outcomes task performance student learning educational evaluation choice-process data consumer choice consumer attitudes writing instruction marketing communications task characteristics marketing students student performance task characteristics behind faculty procrastinate applied cognitive psychology data privacy learning analytics self-regulated learning instructional design privacy framework information privacy privacy issues privacy concerns management education student retention student teaching classroom assessment teacher evaluation writing assessment time perception online education online learning communities privacy protection strategies consumer knowledge business landscapes employer perceptions instructor feedback free time availability peer observation reports student evaluations course choice marketing option many choices

Notable Scholarly Works

Notable Federal Grants

Collaborators

Whose Opinions Do We Listen to? the Influence of Online Product Ratings and Price on Consumers. Journal of Applied Marketing Theory (2024)

marketingonline customer behaviormarket researchonline product ratingsmarketing researchcustomer reviewsconsumer researchbusinessconsumer behaviourmarket behaviordigital marketingmarket (economics)economicswhose opinionsadvertisingconsumer attitudesinteractive marketinginternet economicselectronic commerceconsumer studies

Whose Opinions Do We Trust? Some Thoughts on Online Product Ratings and Consumer Decision Making. (2024)

user feedbacktrustcommunicationmarketingconsumer researchonline customer behaviorconsumer decision makingconsumer behaviourinteractive marketingonline product ratingsdigital marketingwhose opinionsmarketing researchelectronic commercecustomer reviews

Princeton as Prada: College Choice in the United States as Luxury Consumption for the Extended Self. Journal of Marketing for HIGHER EDUCATION (2022)

David S. AckermanEmi MoriuchiBarbara L. Gross

marketingextended selfcollege choiceeducationconsumer behaviourunited statesjournalismluxury consumption

Synchronous Online Discussion Board as a Primary Mode of Delivering Marketing Education: Responding to the Covid-19 Pandemic and Beyond. Marketing Education Review (2021)

a primary modecommunicationmarketingmarketing strategyonline educationinteractive marketingmarketing communicationsdistance educationdigital marketingonline learning communitiesdelivering marketing educationdigital mediums

You Gave Me a B- ?! Self-Efficacy, Implicit Theories, and Student Reactions to Grades. Journal of Marketing Education (2018)

motivationhigher educationself-assessmentself-efficacy theorystudent successpsychologyeducationstudent reactionseducational psychologystudent outcomesimplicit theoriesstudent motivationeducational researcheducational assessment

An Exploratory Investigation of College Students' Views of Marketing Internships. Journal of Education for Business (2016)

marketingconsumer researchhigher educationmarket researchcollege studentsconsumer behaviourbusinessmarketing managementhistory of marketingmarketing researchmarketing theory

The Effects of Source, Revision Possibility, and Amount of Feedback on Marketing Students’ Impressio. (2016)

marketingconsumer researchmarketing sciencerevision possibilityeducationconsumer behaviourmarketing communicationsbusiness researchmarketing researchmarketing theory

The Effects of Source, Revision Possibility, and Amount of Feedback on Marketing Students’ Impressions of Feedback on an Assignment. Journal of Marketing Education (2016)

user feedbackstudents ’ impressionsmarketingconsumer researchrevision possibilityeducationconsumer behaviourmarketing researchcustomer reviewseducational assessment

Having Many Choice Options Seems Like a Great Idea, but.... Journal of Marketing Education (2014)

decision analysisdecision scienceinteractive decision makingchoice theorychoice modelsdecision theoryhuman decision processgreat idea

Procrastinate Manuscript Next Week, Can't I? the Task Characteristics Behind Why Faculty Jme I Can Start That. (2014)

rapid publicationdigital scholarshipwriting instructionfaculty jmeacademic ethicacademic librarianshiplearning sciencesscientific communicationperformance studiesscholarly communicationeducationtask characteristics behindpersistence (psychology)preservice teacher education

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Gross, Barbara L.

California State University--Northridge

Affiliations

David Nazarian College of Business & Economics

David Nazarian College of Business and Economics

Department Of Marketing

NoneGross, Barbara L. is currently serving as a David Nazarian College Of Business & Economics faculty at California State University--Northridge.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Gross, Barbara L.

California State University--Northridge

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Whose Opinions Do We Listen to? the Influence of Online Product Ratings and Price on Consumers. Journal of Applied Marketing Theory (2024)

Whose Opinions Do We Trust? Some Thoughts on Online Product Ratings and Consumer Decision Making. (2024)

Princeton as Prada: College Choice in the United States as Luxury Consumption for the Extended Self. Journal of Marketing for HIGHER EDUCATION (2022)

David S. AckermanEmi MoriuchiBarbara L. Gross

marketingextended selfcollege choiceeducationconsumer behaviourunited statesjournalismluxury consumption

Synchronous Online Discussion Board as a Primary Mode of Delivering Marketing Education: Responding to the Covid-19 Pandemic and Beyond. Marketing Education Review (2021)

You Gave Me a B- ?! Self-Efficacy, Implicit Theories, and Student Reactions to Grades. Journal of Marketing Education (2018)

An Exploratory Investigation of College Students' Views of Marketing Internships. Journal of Education for Business (2016)

marketingconsumer researchhigher educationmarket researchcollege studentsconsumer behaviourbusinessmarketing managementhistory of marketingmarketing researchmarketing theory

The Effects of Source, Revision Possibility, and Amount of Feedback on Marketing Students’ Impressio. (2016)

marketingconsumer researchmarketing sciencerevision possibilityeducationconsumer behaviourmarketing communicationsbusiness researchmarketing researchmarketing theory

The Effects of Source, Revision Possibility, and Amount of Feedback on Marketing Students’ Impressions of Feedback on an Assignment. Journal of Marketing Education (2016)

user feedbackstudents ’ impressionsmarketingconsumer researchrevision possibilityeducationconsumer behaviourmarketing researchcustomer reviewseducational assessment

Having Many Choice Options Seems Like a Great Idea, but.... Journal of Marketing Education (2014)

decision analysisdecision scienceinteractive decision makingchoice theorychoice modelsdecision theoryhuman decision processgreat idea

Procrastinate Manuscript Next Week, Can't I? the Task Characteristics Behind Why Faculty Jme I Can Start That. (2014)

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2
3
4
10 / page