Faculty

Institution

Unit

Venue

Gashaw Abeza

Associate Professor

Towson University

Affiliations

College of Health Professions

Department of Kinesiology

Gashaw Abeza is currently serving as a College Of Health Professions Associate Professor at Towson University.

Honors

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Experiences

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Education

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Gashaw Abeza

Towson University

Associate Professor

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social media communication sport management sport business marketing media studies digital mediums mass communication popular medium management sport economics business interactive marketing online information relationship marketing social medium marketing social medium monitoring organization studies business research sport psychology sport participation popular culture consumer research sport medicine market research business strategy business studies globalization of sport ambush marketing sport science content analysis marketing research social science research narrative marketing science social medium intelligence social web event management scholarly communication professional sport olympic games sport studies sport communication sport marketing digital scholarship human relations social identity social exchange theory value co-creation multi-scale studies value creation social theory mixed-methods research cultural identity organizational characteristics performance management marketing theory marketing management history of marketing stakeholder engagement social information system big spatiotemporal data analytics interorganizational relationships employee attitudes special issue social media scholarship professional sport managers multi-domain study relationship marketing tool global sport sponsorship product endorsement sport consumption critical review fan nation professional services interdisciplinary foundation

Notable Scholarly Works

Notable Federal Grants

Collaborators

Social Media and Sport Research: Empirical Examinations Showcasing Diversity in Methods and Topics. International Journal of Sport Communication (2024)

Jimmy SandersonGashaw Abeza

social mediasport researchempirical examinationscommunication

Social Media in Sport Management. Routledge eBooks (2024)

social medium marketingsocial mediasport businessdigital mediumssocial medium monitoringcommunicationsport managementpopular medium

Assessing the Social Media Landscape in Sport: Evaluating the Present and Identifying Future Opportunities. International Journal of Sport Communication (2023)

Gashaw AbezaJimmy Sanderson

social mediaidentifying future opportunitiessocial media landscapegender studiescommunicationmedia studiessport science

Interview With Brendon Hanley, Head of Global Social Media at Fifa. International Journal of Sport Communication (2023)

Gashaw Abeza

social mediainternational communicationglobal social mediacommunication

Social Media and Sport Studies (2014–2023): A Critical Review. International Journal of Sport Communication (2023)

Gashaw Abeza

sport studiessocial mediacritical reviewcommunicationmedia studies

Social Media as a Gateway to Sport Consumption. Sports Innovation Journal (2023)

sport participationpopular mediumsocial mediasport businessmass communicationdigital mediumscommunicationmedia studies

The Basics of Social Media and Sport. Routledge eBooks (2023)

social computingonline informationsocial medium marketingsocial mediamedium culturemedium communicationmass communicationdigital mediumssocial medium monitoringcommunicationsport managementsocial webpopular medium

Big Data in Professional Sport: The Perspective of Practitioners in the Nfl, Mlb, Nba, and Nhl. Journal of Strategic Marketing (2022)

Gashaw AbezaNorm O’ReillyJohn NadeauYann Abdourazakou

sport medicineprofessional sportnarrativebusiness analyticssocial mediaperformance studiessport economicssport businessbig spatiotemporal data analyticsdata scienceanalyticsbusiness strategysport psychologysport managementbig dataknowledge discoverysport sciencejournalism

Costing Participation in Sport: The Best Option Dilemma of a Student-Athlete. Case Studies in Sport Management (2022)

sport medicinebest option dilemmasport participationexperiential learningpublic policyperformance studiessport economicssport physical therapyeducationsport psychologysport managementsport scienceathletic training

Segmentation of Ticket Holders in Minor League North American Professional Sport. Sports Innovation Journal (2022)

Norm O'ReillyDavid FinchGashaw AbezaNadège LevalletJohn NadeauDavid LeggBill Foster

user segmentationmarket segmentationticket holderseconomics

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Gashaw Abeza

Associate Professor

Towson University

Affiliations

College of Health Professions

Department of Kinesiology

Gashaw Abeza is currently serving as a College Of Health Professions Associate Professor at Towson University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Gashaw Abeza

Towson University

Associate Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Social Media and Sport Research: Empirical Examinations Showcasing Diversity in Methods and Topics. International Journal of Sport Communication (2024)

Jimmy SandersonGashaw Abeza

social mediasport researchempirical examinationscommunication

Social Media in Sport Management. Routledge eBooks (2024)

social medium marketingsocial mediasport businessdigital mediumssocial medium monitoringcommunicationsport managementpopular medium

Assessing the Social Media Landscape in Sport: Evaluating the Present and Identifying Future Opportunities. International Journal of Sport Communication (2023)

Gashaw AbezaJimmy Sanderson

social mediaidentifying future opportunitiessocial media landscapegender studiescommunicationmedia studiessport science

Interview With Brendon Hanley, Head of Global Social Media at Fifa. International Journal of Sport Communication (2023)

Gashaw Abeza

social mediainternational communicationglobal social mediacommunication

Social Media and Sport Studies (2014–2023): A Critical Review. International Journal of Sport Communication (2023)

Gashaw Abeza

sport studiessocial mediacritical reviewcommunicationmedia studies

Social Media as a Gateway to Sport Consumption. Sports Innovation Journal (2023)

sport participationpopular mediumsocial mediasport businessmass communicationdigital mediumscommunicationmedia studies

The Basics of Social Media and Sport. Routledge eBooks (2023)

Big Data in Professional Sport: The Perspective of Practitioners in the Nfl, Mlb, Nba, and Nhl. Journal of Strategic Marketing (2022)

Gashaw AbezaNorm O’ReillyJohn NadeauYann Abdourazakou

Costing Participation in Sport: The Best Option Dilemma of a Student-Athlete. Case Studies in Sport Management (2022)

Segmentation of Ticket Holders in Minor League North American Professional Sport. Sports Innovation Journal (2022)

Norm O'ReillyDavid FinchGashaw AbezaNadège LevalletJohn NadeauDavid LeggBill Foster

user segmentationmarket segmentationticket holderseconomics

1
2
3
4
5
6
10 / page