Faculty

Institution

Unit

Venue

Fuan Li

Professor

William Paterson University of New Jersey

Affiliations

Cotsakos College of Business

Management, Marketing, and Professional Sales

Fuan Li is currently serving as a Cotsakos College Of Business Professor at William Paterson University of New Jersey.

Honors

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Experiences

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Education

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Fuan Li

William Paterson University of New Jersey

Professor

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marketing consumer behaviour business consumer research ethics marketing science business ethics buying behaviors culture social sciences trust ethical theory consumer culture branding market research contemporary china market behavior brand equity brand trust advertising social psychology marketing research cultural economy decision science human decision process behavioral decision making trust metric consumer attitudes trust management brand awareness shopping assistant compulsive shopping moral issues shopping behavior moral judgment interactive marketing business research latin american research hospitality marketing applied philosophy applied social psychology human relations consumer choice marketing communications targeted advertising operational market demand management inventory management organizational psychology consumerism latin american studies ethical investment applied ethics value creation trust management architecture responsible management education cross-cultural management commitment model personal relationships organizational commitment international marketing moral practice chinese politics shopping malls facilitate trust advertised brand shelf-space optimization freshness-and-stock-dependent demand rate expiration date fresh produce year itch measurement equivalence comparative study american mall shoppers us‐chilean mirrors hong kong malls

Notable Scholarly Works

Notable Federal Grants

Collaborators

Market Ethic and Morality Transformation in Emerging Economies. International Journal of Economics and Business Administration (2022)

business ethicsmoral issuesnormative ethicseconomicsmarket ethiceconomic behaviorworld developmentbusinessmorality

Moral Disengagement and Moral Judgment: The Roles of Moral Endorsement, Shareholder-Value Orientation, and Intensity of Moral Issues. Ethics & Behavior (2020)

ethical theorybusiness ethicsmoral issuesmanagementmoral psychologymoral disengagementmoral endorsementmoral practicemoral judgmentbusinessmorality

Optimal Advertising Budget Allocation Across Markets With Different Goals and Various Constraints. Complexity (2020)

mathematical optimizationdifferent goalsmarketingcost allocationsmarket designadvertisingeconomicsmarket (economics)various constraintseconomy marketingmarketing scienceeconomic behaviormarket researchresource allocation

Socially Responsible Practice and Csr Orientation of Chinese Managers: The Role of Confucian Ethics and Confucian Dynamism. Sustainability (2019)

csr orientationchinese managersbusiness ethicsmanagementorganizational behaviorcontemporary chinaeast asian studiessocial responsibilityglobal responsibilityresponsible practicecorporate social responsibilitycross-cultural managementethicsresponsible management education

Confucian Ethics, Moral Foundations, and Shareholder Value Perspectives: An Exploratory Study. Business Ethics A European Review (2018)

ethical theorybusiness ethicsethical investmentapplied philosophyshareholder valueapplied ethicsconfucian ethicsvalue creationbusinessethicsvalue theoryphilosophymoral foundations

Assessing the Effect of Personal Cultural Orientation on Brand Equity and Revisit Intention: Exploring Destination Branding in Latin America. Journal of Global Marketing (2017)

Adolfo Rudy CardonaQin SunFuan LiDarin White

marketinglatin americabrand equityrevisit intentionpersonal cultural orientationdestination branding

Corporate Sustainability in Emerging Markets: The Role of Mangers’ Moral Foundations and Cultural Traditions. Journal of Leadership Accountability and Ethics (2017)

sustainable developmentbusiness ethicscultural traditionsmanagementcultureglobal strategyeconomic sustainabilitysocial responsibilityglobal responsibilitycorporate sustainabilitycorporate social responsibilitybusinesssustainable value creationsustainability accountinginternational managementcorporate governance

Measuring Confucian Ethics: Scale Development and Validation—an Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2017)

ethical theorynormative ethicsmoral philosophyconfucian ethicsmoralityethicsphilosophy

Moral Judgment in a Business Setting: The Role of Managers’ Moral Foundation, Ideology, and Level of Moral Development. Asia Pacific Journal of Management (2017)

Fuan LiMike Chen-ho ChaoNancy Yi-feng ChenSixue Zhang

managementmoral foundationmoral judgmentbusiness settingmoral development

Inventory and Shelf-Space Optimization for Fresh Produce With Expiration Date Under Freshness-And-Stock-Dependent Demand Rate. Journal of the Operational Research Society (2016)

Sheng-Chih ChenJie MinJinn-Tsair TengFuan Li

supply chain managementshelf-space optimizationoperational marketdemand managementexpiration datefresh producefreshness-and-stock-dependent demand ratelogisticsinventory managementoperations researchagricultural economics

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Fuan Li

Professor

William Paterson University of New Jersey

Affiliations

Cotsakos College of Business

Management, Marketing, and Professional Sales

Fuan Li is currently serving as a Cotsakos College Of Business Professor at William Paterson University of New Jersey.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Fuan Li

William Paterson University of New Jersey

Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Market Ethic and Morality Transformation in Emerging Economies. International Journal of Economics and Business Administration (2022)

business ethicsmoral issuesnormative ethicseconomicsmarket ethiceconomic behaviorworld developmentbusinessmorality

Moral Disengagement and Moral Judgment: The Roles of Moral Endorsement, Shareholder-Value Orientation, and Intensity of Moral Issues. Ethics & Behavior (2020)

ethical theorybusiness ethicsmoral issuesmanagementmoral psychologymoral disengagementmoral endorsementmoral practicemoral judgmentbusinessmorality

Optimal Advertising Budget Allocation Across Markets With Different Goals and Various Constraints. Complexity (2020)

Socially Responsible Practice and Csr Orientation of Chinese Managers: The Role of Confucian Ethics and Confucian Dynamism. Sustainability (2019)

Confucian Ethics, Moral Foundations, and Shareholder Value Perspectives: An Exploratory Study. Business Ethics A European Review (2018)

ethical theorybusiness ethicsethical investmentapplied philosophyshareholder valueapplied ethicsconfucian ethicsvalue creationbusinessethicsvalue theoryphilosophymoral foundations

Assessing the Effect of Personal Cultural Orientation on Brand Equity and Revisit Intention: Exploring Destination Branding in Latin America. Journal of Global Marketing (2017)

Adolfo Rudy CardonaQin SunFuan LiDarin White

marketinglatin americabrand equityrevisit intentionpersonal cultural orientationdestination branding

Corporate Sustainability in Emerging Markets: The Role of Mangers’ Moral Foundations and Cultural Traditions. Journal of Leadership Accountability and Ethics (2017)

Measuring Confucian Ethics: Scale Development and Validation—an Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2017)

ethical theorynormative ethicsmoral philosophyconfucian ethicsmoralityethicsphilosophy

Moral Judgment in a Business Setting: The Role of Managers’ Moral Foundation, Ideology, and Level of Moral Development. Asia Pacific Journal of Management (2017)

Fuan LiMike Chen-ho ChaoNancy Yi-feng ChenSixue Zhang

managementmoral foundationmoral judgmentbusiness settingmoral development

Inventory and Shelf-Space Optimization for Fresh Produce With Expiration Date Under Freshness-And-Stock-Dependent Demand Rate. Journal of the Operational Research Society (2016)

Sheng-Chih ChenJie MinJinn-Tsair TengFuan Li

1
2
3
10 / page