Faculty

Institution

Unit

Venue

Franck Vigneron

Professor

California State University--Northridge

Affiliations

David Nazarian College of Business & Economics

Wells Fargo Center for Small Business & Entrepreneurship

Franck Vigneron is currently serving as a David Nazarian College Of Business & Economics Professor at California State University--Northridge.

Honors

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Experiences

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Education

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Franck Vigneron

California State University--Northridge

Professor

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marketing branding hospitality marketing business consumer behaviour consumer research brand equity marketing science consumer culture brand awareness market research destination marketing positioning (marketing) culture health sciences marketing research fashion sex roles cultural economy consumer attitudes international marketing consumerism luxury brand consumption advertising social influence cultural studies narrative thyroid psychological medicine clinical nutrition islamic marketing entrepreneurship business venturing entrepreneurial behavior consumer appeal societal influence cultural transmission cultural factors green innovation green marketing green products psychiatric diseases child psychiatry nutritional requirements marketing management history of marketing marketing theory entrepreneurial motivation entrepreneurship research commodification entrepreneurial phenomenon brand luxury luxury brand desirability fashion equity luxury brands joint moderating effect eastern culture consumers brand knowledge perceived brand greenness green trust scale development association between depression routine physical examinations adolescents presenting pilot study vitamin d3

Notable Scholarly Works

Notable Federal Grants

Collaborators

Lack of Association Between Depression and Subclinical Hypothyroidism in Adolescents Presenting for Routine Physical Examinations. Clinical Medicine Insights Pediatrics (2024)

psychiatric diseasesmental healththyroiddepressionassociation between depressionpsychiatrychild psychiatrypsychological medicinehealth sciencesroutine physical examinationsadolescents presenting

The Influence of Culture and Gender in Luxury Brand Consumption: A Comparison Across Western and Eastern Culture Consumers. Journal of International Marketing (2024)

Eric TafaniFranck VigneronAudrey AzoulaySandrine CrenerAbdul Zahid

eastern culture consumersmarketingsex rolessocial influencenarrativesocietal influencecultural studiesconsumer behaviourculturefashioncultural economycultural transmissiongender studieshospitality marketinginternational marketingconsumer culturedestination marketingcultural factorsluxury brand consumptionbranding

Effects of Brand Knowledge on Green Trust and Green Brand Equity: Multigroup Comparisons Based on Perceived Brand Greenness and Age. Journal of Fashion Marketing and Management (2023)

brand knowledgetrustperceived brand greennessmarketingmarketing scienceconsumer researchgreen innovationgreen marketingbrand equityconsumer behaviourbusinessbrand awarenessgreen trustbrandinggreen products

Treatment With Vitamin D3 in Vitamin D Deficient Adolescents: A Pilot Study. Global Pediatric Health (2020)

medicinenutritional requirementspilot studyclinical nutritionpediatricshealth sciencesvitamin d3

Luxury Brand Desirability and Fashion Equity: The Joint Moderating Effect on Consumers’ Commitment Toward Luxury Brands. Psychology and Marketing (2018)

Mélanie PhamPierre Valette‐FlorenceFranck Vigneron

luxury brand desirabilitymarketingmarket researchconsumer researchbrand equityconsumer behaviourfashion equityconsumer appealculturefashionluxury brandspsychologyjoint moderating effecthospitality marketingadvertisingconsumer attitudesconsumer culturedestination marketingconsumerismbranding

Measuring Perceptions of Brand Luxury. (2017)

marketingmarketing scienceconsumer researchbrand luxurypositioning (marketing)brand equityconsumer behaviourbusinessbrand awarenesshospitality marketingmarketing researchbranding

Values Associated With Luxury Brand Consumption and the Role of Gender. RePEc: Research Papers in Economics (2017)

marketingsex rolesconsumer researchcultural economypositioning (marketing)brand equitybusinessgender studiesconsumer behaviourbrand awarenesshospitality marketinggender identityconsumerismluxury brand consumptionconsumer culturebranding

Consumers’ Need for Luxury: Scale Development and Cross-National Validation Between Australia and USA. Developments in marketing science: proceedings of the Academy of Marketing Science (2014)

marketingconsumer researchscale developmenteconomicsconsumer behaviourbusinesshospitality marketinginternational marketingconsumer attitudesconsumer culturebranding

Marketing Du Luxe. EMS Editions eBooks (2014)

marketingmarketing sciencemarket researchmarketing strategydu luxemarketing managementservices marketinghospitality marketinghistory of marketingmarketing researchislamic marketingmarketing theorybranding

« Luxury Entrepreneurship » Ou L’entrepreneuriat Du Luxe: Des OpportunitéS De Demain Pour Des ActivitéS « Human Push » ?. Management international (2013)

entrepreneurshipentrepreneurial motivationmanagementbusiness venturingcapitalismentrepreneurial behaviorentrepreneurship researchcommodificationsocial entrepreneurshipbusinesshuman capitalentrepreneurial phenomenoneconomic sociology

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Franck Vigneron

Professor

California State University--Northridge

Affiliations

David Nazarian College of Business & Economics

Wells Fargo Center for Small Business & Entrepreneurship

Franck Vigneron is currently serving as a David Nazarian College Of Business & Economics Professor at California State University--Northridge.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Franck Vigneron

California State University--Northridge

Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Lack of Association Between Depression and Subclinical Hypothyroidism in Adolescents Presenting for Routine Physical Examinations. Clinical Medicine Insights Pediatrics (2024)

psychiatric diseasesmental healththyroiddepressionassociation between depressionpsychiatrychild psychiatrypsychological medicinehealth sciencesroutine physical examinationsadolescents presenting

The Influence of Culture and Gender in Luxury Brand Consumption: A Comparison Across Western and Eastern Culture Consumers. Journal of International Marketing (2024)

Eric TafaniFranck VigneronAudrey AzoulaySandrine CrenerAbdul Zahid

Effects of Brand Knowledge on Green Trust and Green Brand Equity: Multigroup Comparisons Based on Perceived Brand Greenness and Age. Journal of Fashion Marketing and Management (2023)

Treatment With Vitamin D3 in Vitamin D Deficient Adolescents: A Pilot Study. Global Pediatric Health (2020)

medicinenutritional requirementspilot studyclinical nutritionpediatricshealth sciencesvitamin d3

Luxury Brand Desirability and Fashion Equity: The Joint Moderating Effect on Consumers’ Commitment Toward Luxury Brands. Psychology and Marketing (2018)

Mélanie PhamPierre Valette‐FlorenceFranck Vigneron

Measuring Perceptions of Brand Luxury. (2017)

marketingmarketing scienceconsumer researchbrand luxurypositioning (marketing)brand equityconsumer behaviourbusinessbrand awarenesshospitality marketingmarketing researchbranding

Values Associated With Luxury Brand Consumption and the Role of Gender. RePEc: Research Papers in Economics (2017)

Consumers’ Need for Luxury: Scale Development and Cross-National Validation Between Australia and USA. Developments in marketing science: proceedings of the Academy of Marketing Science (2014)

marketingconsumer researchscale developmenteconomicsconsumer behaviourbusinesshospitality marketinginternational marketingconsumer attitudesconsumer culturebranding

Marketing Du Luxe. EMS Editions eBooks (2014)

« Luxury Entrepreneurship » Ou L’entrepreneuriat Du Luxe: Des OpportunitéS De Demain Pour Des ActivitéS « Human Push » ?. Management international (2013)

1
2
10 / page