Fernanda Araujo Maciel

California State University, Sacramento

Affiliations

California State University, Sacramento

Department Of Management Information Science

Department Of Management Information Systems

NoneFernanda Araujo Maciel is currently serving as a California State University, Sacramento faculty at California State University, Sacramento.

Honors

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Experiences

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Education

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Fernanda Araujo Maciel

California State University, Sacramento

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portuguese education education policy socioeconomic status social policy educational research school effectiveness family studies family involvement educational disadvantage educational attainment health policy public health child development digital marketing business intelligence analytics industrial marketing marketing science family issues cash transfers user segmentation market segmentation marketing analytics advanced analytics customer profiling educational systems sociology of education cash transfer participation unhealthy consumption unintended educational consequences author response bolsa família program rfm-based customer segmentation pedagogical case study marketing analytics education educational consequences

Notable Scholarly Works

Notable Federal Grants

Collaborators

Rfm-Based Customer Segmentation: A Pedagogical Case Study for Marketing Analytics Education. Journal for Advancement of Marketing Education (2026)

customer profilingmarketing sciencebusiness intelligencebusiness analyticsmarketing analytics educationuser segmentationpedagogical case studyadvanced analyticsindustrial marketingrfm-based customer segmentationmarketing analyticsmarket segmentationdata sciencedigital marketinganalyticsmarketing

Unintended Educational Consequences of the Bolsa FamíLia Program in Brazil. International Journal of Social Economics (2026)

educational systemseducational disadvantageeducational consequenceseducationeducational attainmentportugueseeducation policyeducational researchsocial policyschool effectivenesssociology of educationfamily involvementfamily issuesfamily studiessocioeconomic status

Author Response for"Unintended Educational Consequences of the Bolsa FamíLia Program in Brazil". (2025)

educational disadvantagebolsa família programeducationeducational attainmentunintended educational consequencesportugueseeducation policysocial policyeducational researchschool effectivenessfamily involvementfamily studieschild developmentsocioeconomic statusauthor response

The Impact of Cash Transfer Participation on Unhealthy Consumption in Brazil. Health Policy OPEN (2022)

Fernanda Araujo MacielDiogo Duarte

health policypublic healthcash transferscash transfer participationunhealthy consumption