Faculty

Institution

Unit

Venue

Feng Oliver Liu

California State University, Sacramento

Affiliations

Business Administration

Department of Marketing and Supply Chain Management

NoneFeng Oliver Liu is currently serving as a Business Administration faculty at California State University, Sacramento.

Honors

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Experiences

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Education

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Feng Oliver Liu

California State University, Sacramento

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marketing business consumer behaviour branding consumer research statistics data science predictive analytics applied statistics analytics data mining ubiquitous computing survey methodology mobile computing behavioral statistic marketing science interactive marketing internet economics electronic commerce economic modelling operation management user behavior modeling profiling technique application analysis mobile analytics brand equity brand awareness customer loyalty user perception online customer behavior consumer engagement inventory management inventory control dynamic pricing multivariate profiling mobile app users partial dual-factor explanation brand familiarity online purchase intention web store image joint inventory

Notable Scholarly Works

Notable Federal Grants

Collaborators

Joint Inventory and Pricing Control With Lagged Price Responses. International Journal of Production Economics (2021)

financeeconomicsinventory controlinventory managementeconomic modellingmarket (economics)joint inventoryoperation managementdynamic pricing

How Many, How Often, and How New? a Multivariate Profiling of Mobile App Users. Journal of Retailing and Consumer Services (2017)

multivariate profilingstatisticsmobile computingmobile app usersbehavioral statisticdata sciencepredictive analyticsuser behavior modelingapplication analysissurvey methodologydata miningmobile analyticsprofiling techniqueanalyticsubiquitous computingapplied statistics

The Formation of Brand Loyalty: A Partial Dual-Factor Explanation. Journal of International Consumer Marketing (2017)

brand equitymarketingbrandingconsumer behaviourmarketing sciencebrand awarenessconsumer researchpartial dual-factor explanationcustomer loyaltybusiness

To Be Familiar or to Be There? the Roles of Brand Familiarity and Social Presence on Web Store Image and Online Purchase Intention. International Journal of Electronic Marketing and Retailing (2013)

marketingdigital marketinginteractive marketingbrandingcommunicationconsumer behaviourelectronic commerceuser perceptiononline purchase intentioninternet economicsbrand familiarityweb store imageconsumer researchonline customer behaviormarketing researchbusinessconsumer engagement

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Feng Oliver Liu

California State University, Sacramento

Affiliations

Business Administration

Department of Marketing and Supply Chain Management

NoneFeng Oliver Liu is currently serving as a Business Administration faculty at California State University, Sacramento.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Feng Oliver Liu

California State University, Sacramento

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Joint Inventory and Pricing Control With Lagged Price Responses. International Journal of Production Economics (2021)

financeeconomicsinventory controlinventory managementeconomic modellingmarket (economics)joint inventoryoperation managementdynamic pricing

How Many, How Often, and How New? a Multivariate Profiling of Mobile App Users. Journal of Retailing and Consumer Services (2017)

The Formation of Brand Loyalty: A Partial Dual-Factor Explanation. Journal of International Consumer Marketing (2017)

brand equitymarketingbrandingconsumer behaviourmarketing sciencebrand awarenessconsumer researchpartial dual-factor explanationcustomer loyaltybusiness

1
10 / page