Faculty

Institution

Unit

Venue

Esta Shah

College of Charleston

Affiliations

College of Charleston

Department Of Management And Entrepreneurship

NoneEsta Shah is currently serving as a College Of Charleston faculty at College of Charleston.

Honors

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Experiences

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Education

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Esta Shah

College of Charleston

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business marketing branding business research behavioral sciences journalism inference consumer behaviour decision science marketing science consumer research augmented reality brand awareness virtual reality decision theory program evaluation performance evaluation statistical inference human-computer interaction behavioral decision making psychological assessment destination marketing interactive marketing immersive technologies virtual spaces decision analysis psychological evaluations user perception customer experience consumer culture brand equity personal branding advocacy virtual world real world augmented reality experiences everyday language technical nomenclature consumer inference disfluency effects longitudinal perspective brand experience negative activism key drivers

Notable Scholarly Works

Notable Federal Grants

Collaborators

When Consumer Brand Advocacy Goes Bad: A Study of Key Drivers of Extreme, Negative Activism. Journal of Applied Marketing Theory (2024)

consumer culturebrand equitynegative activismmarketingbrandingconsumer behaviourmarketing sciencebrand awarenesskey driverspersonal brandingconsumer researchadvocacyjournalismcorporate social responsibility

Blending the Real World and the Virtual World: Exploring the Role of Flow in Augmented Reality Experiences. Journal of Business Research (2020)

Jennifer Brannon BarhorstGraeme McLeanEsta ShahRhonda Mack

virtual worldbusiness researchtechnologyimmersive technologiesreal worldhuman-computer interactionaugmented realityaugmented reality experiencesvirtual spacesvirtual realitybusiness

Exploring the Antecedents & Consequences of Augmented Reality on Brand Experience – a Longitudinal Perspective. Strathprints: The University of Strathclyde institutional repository (University of Strathclyde) (2019)

destination marketingmarketingdigital marketingbusiness researchbrandingconsumer behaviourinteractive marketingmarketing scienceuser perceptionbrand awarenesslongitudinal perspectiveaugmented realityuser experienceconsumer researchbrand experiencecustomer experiencemarketing researchbusiness

Technical Nomenclature, Everyday Language, and Consumer Inference. Marketing Letters (2019)

Ruomeng WuEsta D. ShahFrank R. KardesRobert S. Wyer

marketingbrandingeveryday languagetechnical nomenclatureconsumer inferencelinguistics

“the Struggle Isn't Real”: How Need for Cognitive Closure Moderates Inferences From Disfluency. Journal of Business Research (2019)

Ruomeng WuEsta D. ShahFrank R. Kardes

decision analysisinferencebusiness researchdecision theorybehavioral sciencesdecision sciencebusinessbehavioral decision makingjournalism

Disfluency Effects on Inference and Evaluation. ACR North American Advances (2016)

Ruomeng WuEsta ShahFrank Kardes

program evaluationperformance evaluationinferencestatistical inferencepsychological assessmentdisfluency effectspsychological evaluationspsychologydecision sciencelinguisticsbehavioral sciences

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Esta Shah

College of Charleston

Affiliations

College of Charleston

Department Of Management And Entrepreneurship

NoneEsta Shah is currently serving as a College Of Charleston faculty at College of Charleston.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Esta Shah

College of Charleston

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

When Consumer Brand Advocacy Goes Bad: A Study of Key Drivers of Extreme, Negative Activism. Journal of Applied Marketing Theory (2024)

Blending the Real World and the Virtual World: Exploring the Role of Flow in Augmented Reality Experiences. Journal of Business Research (2020)

Jennifer Brannon BarhorstGraeme McLeanEsta ShahRhonda Mack

virtual worldbusiness researchtechnologyimmersive technologiesreal worldhuman-computer interactionaugmented realityaugmented reality experiencesvirtual spacesvirtual realitybusiness

Technical Nomenclature, Everyday Language, and Consumer Inference. Marketing Letters (2019)

Ruomeng WuEsta D. ShahFrank R. KardesRobert S. Wyer

marketingbrandingeveryday languagetechnical nomenclatureconsumer inferencelinguistics

“the Struggle Isn't Real”: How Need for Cognitive Closure Moderates Inferences From Disfluency. Journal of Business Research (2019)

Ruomeng WuEsta D. ShahFrank R. Kardes

decision analysisinferencebusiness researchdecision theorybehavioral sciencesdecision sciencebusinessbehavioral decision makingjournalism

Disfluency Effects on Inference and Evaluation. ACR North American Advances (2016)

Ruomeng WuEsta ShahFrank Kardes

program evaluationperformance evaluationinferencestatistical inferencepsychological assessmentdisfluency effectspsychological evaluationspsychologydecision sciencelinguisticsbehavioral sciences

1
10 / page