Faculty

Institution

Unit

Venue

Erol Pala

Assistant Professor

University of West Florida

Affiliations

Commerce

College Of Business Administration

Lewis Bear Jr. College of Business

Department of Commerce

Departments

Division of Academic Affairs

Lewis Bear Jr. College of Business

Erol Pala is currently serving as a Commerce Assistant Professor at University of West Florida.

Honors

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Experiences

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Education

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Erol Pala

University of West Florida

Assistant Professor

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business marketing business intelligence industrial marketing ai adoption management market research technology transfer business analytics business research intellectual capital service management immersive technologies accounting strategic management value theory acquisitions machine intelligence business studies management science business strategy business venturing information management intelligent computing enterprise information management bank marketing computational intelligence technology law technological forecasting information technology business-to-business research value creation competitive intelligence value co-creation applied artificial intelligence intelligent service financial intelligence industrial artificial intelligence technological change ethics of artificial intelligence technological innovation responsible ai brand equity relationship marketing consumer attitudes brand awareness consumer science virtual design virtual spaces virtual humans intelligent virtual environment simulation video game virtual reality artificial intelligence augmented reality

Notable Scholarly Works

Notable Federal Grants

Collaborators

Simulated Responses in Reality-Enhancing Technologies: Scale Development and Validation. (2025)

graphic interfaceinteraction designhuman performanceindustrial ergonomicsvirtual spacesphysical prototypingbehavioral researchvirtual realityintelligent user interfacesvirtual designextended realityuser interfacesuser experiencedesignchild-computer interactionbehavioral sciencesimmersive technologiesdesign researchtechnologyhuman-computer interactionintelligent virtual environmentvirtual humans

Artificial Intelligence, Marketing, and the History of Technology: Kranzberg’s Laws as a Conceptual Lens. (2023)

knowledge managementethics of artificial intelligencetechnological innovationtechnology lawmarketing strategyindustrial marketinginformation sciencetechnological changedigital marketingai adoptiontechnological forecastingsocial innovationtechnology transferinformation technologyintellectual capitalbusiness intelligenceintellectual propertybusinesstechnologyknowledge economyresponsible aimarketing

Preference for Partner or Servant Brand Roles Depends on Consumers’ Power Distance Belief. (2023)

brandinghuman relationsconsumer researchconsumer attitudesmanagementbrand awarenessmarketing strategymarketing researchindustrial marketingconsumer behaviourmarketing sciencemarket researchinteractive marketingbrand equityconsumer scienceservice managementcustomer satisfactionhospitality marketingbusinessrelationship marketingmarketingservices marketing

Artificial Intelligence in Customer-Facing Financial Services: A Systematic Literature Review and Agenda for Future Research. (2022)

intelligent systemscomputational intelligenceaccountingbusiness researchaccounting information systemsapplied artificial intelligencebusiness analyticsintelligent computingmachine intelligenceinformation managementfinanceai adoptionfinancial literacyintelligent serviceindustrial artificial intelligenceenterprise information managementfintechservice managementbusiness intelligencebusinessbank marketingfinancial intelligence

Simulated Satiation Through Reality‐Enhancing Technology. (2022)

immersive technologiescognitive sciencecomputer graphicsphysical prototypingsimulation video gameinteraction designvirtual realitydesignextended reality

Artificial Intelligence (AI) and Value Co-Creation in B2B Sales: Activities, Actors and Resources. (2021)

competitive intelligencebusiness strategymanagementbusiness researchstrategic managementvalue theorybusiness-to-business researchbusiness analyticsbusiness venturingindustrial marketingai adoptionvalue co-creationacquisitionsmarket researchtechnology transfervalue creationintellectual capitalbusiness intelligencebusinessbusiness studiesmanagement sciencemarketing

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Erol Pala

Assistant Professor

University of West Florida

Affiliations

Commerce

College Of Business Administration

Lewis Bear Jr. College of Business

Department of Commerce

Departments

Division of Academic Affairs

Lewis Bear Jr. College of Business

Erol Pala is currently serving as a Commerce Assistant Professor at University of West Florida.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Erol Pala

University of West Florida

Assistant Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Simulated Responses in Reality-Enhancing Technologies: Scale Development and Validation. (2025)

Artificial Intelligence, Marketing, and the History of Technology: Kranzberg’s Laws as a Conceptual Lens. (2023)

Preference for Partner or Servant Brand Roles Depends on Consumers’ Power Distance Belief. (2023)

Artificial Intelligence in Customer-Facing Financial Services: A Systematic Literature Review and Agenda for Future Research. (2022)

Simulated Satiation Through Reality‐Enhancing Technology. (2022)

immersive technologiescognitive sciencecomputer graphicsphysical prototypingsimulation video gameinteraction designvirtual realitydesignextended reality

Artificial Intelligence (AI) and Value Co-Creation in B2B Sales: Activities, Actors and Resources. (2021)

1
10 / page