Faculty

Institution

Unit

Venue

E.Mitchell Church

Associate Professor

Coastal Carolina University

Affiliations

E. Craig Wall Sr. College of Business Administration

Center Of Wall College Advising

CoBE Institute

Wall Center for Excellence

Coastal Carolina University

Wall College of Business

Department Of Finance And Economics

Department of Management and Decision Sciences

The Clay Brittain Jr. Center for Resort Tourism

The Wall Center for Excellence

Department of Management and Decision Sciences

Hospitality And Resort Tourism Management, Wall College Of Business Administration

E.mitchell Church is currently serving as a Center Of Wall College Advising Associate Professor at Coastal Carolina University.

Honors

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Experiences

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Education

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E.Mitchell Church

Coastal Carolina University

Associate Professor

You can click a keyword to filter the displayed items

social media communication social network analysis online information behavioral sciences marketing information technology electronic commerce digital mediums information science social influence consumer behaviour consumer research online communities mass communication information management popular medium digital health health communication business health information science social networks hedonic use computer-mediated social networks human-computer interaction health systems health technology decision science information society information behavior cyberpsychology customer reviews misinformation online social networks design culture project management medical internet research information technology management game studies online customer behavior social medium data creativity assessment creative industries virtual communities patient experience patient satisfaction decision analysis information security management customer community brand awareness disinformation detection online handicraft marketplaces influential twitch streamers heuristic determinants hcahps survey scores project flexibility user misrepresentation rich-media diffusion affordances perspective follower growth information development audience reception social medium monitoring altruism digital culture game analytics information quality digital entertainment online gaming human-centered design brand equity rumor spreading media-generating activities selection uncertainty online review presentations homophilic drivers econometrics data analytics digital curation big data

Notable Scholarly Works

Notable Federal Grants

Collaborators

Anti-Mattering in Online Anti-Work Communities: A Mixed-Methods Analysis of Reddit Discourse. Employee Relations (2026)

Whale Watching – Examining How Subscription-Based Crowdfunding Campaigns Attract High-Value Supporters. Journal of the Association for Information Systems (2026)

Rural Spillover and Urban Hospital Overwhelm: Lessons From Covid-19. The Annals of Regional Science (2025)

communicable diseasescovid-19epidemiologyhealth carecovid-19 pandemicglobal health crisishealth systemsglobal healthrural healthrural spillover

The High Price of Failure: Social Capital and Remote Work. Management Decision (2025)

social work theorysocial capitalorganization studiessociologysocial enterprisesocial scienceshuman resourceshuman capitalhigh pricesocio-economic issuesremote work

Examining the Antecedents of Return Policy Leniency in Ecommerce. Journal of Electronic Commerce in Organizations (2024)

return policy leniencyonline customer behaviormarket researchconsumer behaviourbusinessbusiness researchmarket behaviorbehavioral economicselectronic commerceeconomic behavior

Utilizing Social Networks to Improve Success Metrics in Social E-Commerce. Journal of the Southern Association for Information Systems (2024)

Richelle DaSouzaE. Mitchell Church

social computingmarketingsocial influencesocial network analysissocial mediaconsumer behaviourinformation technologysuccess metricssocial e-commerceelectronic commercesocial networks

“Nerds of a Feather”: Homophilic Drivers of Worldwide Video Game Viewership on Twitch. Journal of Global Information Technology Management (2023)

game designhomophilic driversdigital entertainmentcommunicationmedium cultureperformance studies“ nerdssocial mediapopular mediumonline gamingpopular culturedigital mediumsgame studiesfeather ”media studies

Game-Swinging on Twitch: An Affordances Perspective. Electronic Markets (2022)

game designcommunicationhuman-computer interactionaffordances perspectivegame analyticsgame studies

Game-Swinging on Twitch: An Affordances Perspective. null (2022)

game designhuman-computer interactionaffordances perspectiveperformance studiesdigital mediumspervasive games

The One to Watch: Heuristic Determinants of Viewership Among Influential Twitch Streamers. Electronic Commerce Research (2022)

E. Mitchell Church

influential twitch streamerscommunicationconsumer researchaudience receptionsocial influencesocial network analysisconsumer behavioursocial mediaelectronic commerceheuristic determinants

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E.Mitchell Church

Associate Professor

Coastal Carolina University

Affiliations

E. Craig Wall Sr. College of Business Administration

Center Of Wall College Advising

CoBE Institute

Wall Center for Excellence

Coastal Carolina University

Wall College of Business

Department Of Finance And Economics

Department of Management and Decision Sciences

The Clay Brittain Jr. Center for Resort Tourism

The Wall Center for Excellence

Department of Management and Decision Sciences

Hospitality And Resort Tourism Management, Wall College Of Business Administration

E.mitchell Church is currently serving as a Center Of Wall College Advising Associate Professor at Coastal Carolina University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

E.Mitchell Church

Coastal Carolina University

Associate Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Anti-Mattering in Online Anti-Work Communities: A Mixed-Methods Analysis of Reddit Discourse. Employee Relations (2026)

Whale Watching – Examining How Subscription-Based Crowdfunding Campaigns Attract High-Value Supporters. Journal of the Association for Information Systems (2026)

Rural Spillover and Urban Hospital Overwhelm: Lessons From Covid-19. The Annals of Regional Science (2025)

communicable diseasescovid-19epidemiologyhealth carecovid-19 pandemicglobal health crisishealth systemsglobal healthrural healthrural spillover

The High Price of Failure: Social Capital and Remote Work. Management Decision (2025)

social work theorysocial capitalorganization studiessociologysocial enterprisesocial scienceshuman resourceshuman capitalhigh pricesocio-economic issuesremote work

Examining the Antecedents of Return Policy Leniency in Ecommerce. Journal of Electronic Commerce in Organizations (2024)

return policy leniencyonline customer behaviormarket researchconsumer behaviourbusinessbusiness researchmarket behaviorbehavioral economicselectronic commerceeconomic behavior

Utilizing Social Networks to Improve Success Metrics in Social E-Commerce. Journal of the Southern Association for Information Systems (2024)

Richelle DaSouzaE. Mitchell Church

social computingmarketingsocial influencesocial network analysissocial mediaconsumer behaviourinformation technologysuccess metricssocial e-commerceelectronic commercesocial networks

“Nerds of a Feather”: Homophilic Drivers of Worldwide Video Game Viewership on Twitch. Journal of Global Information Technology Management (2023)

Game-Swinging on Twitch: An Affordances Perspective. Electronic Markets (2022)

game designcommunicationhuman-computer interactionaffordances perspectivegame analyticsgame studies

Game-Swinging on Twitch: An Affordances Perspective. null (2022)

game designhuman-computer interactionaffordances perspectiveperformance studiesdigital mediumspervasive games

The One to Watch: Heuristic Determinants of Viewership Among Influential Twitch Streamers. Electronic Commerce Research (2022)

E. Mitchell Church

influential twitch streamerscommunicationconsumer researchaudience receptionsocial influencesocial network analysisconsumer behavioursocial mediaelectronic commerceheuristic determinants

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5
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10 / page