Faculty

Institution

Unit

Venue

Dr. Harriette Bettis-Outland

Associate Professor

University of West Florida

Affiliations

College Of Business Administration

Commerce

Lewis Bear Jr. College of Business

Department of Commerce

Departments

Division of Academic Affairs

Lewis Bear Jr. College of Business

University of West Florida

Dr. Harriette Bettis-outland is currently serving as a College Of Business Administration Associate Professor at University of West Florida.

Honors

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Experiences

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Education

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Dr. Harriette Bettis-Outland

University of West Florida

Associate Professor

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business marketing management business research business analytics business-to-business research journalism international trade market research business strategy industrial marketing organization studies management decisions branding competition (economics) services marketing business intelligence marketing research electronic commerce marketing science intellectual capital global networks business excellence migration studies intercultural studies hospitality management information management management science brand awareness brand equity information economics customer profiling marketing analytics competitive advantage organizational psychology emotional intelligence networked organization interorganizational relationships executive information system management analysis managerial aspect cross-cultural assessment cross-cultural perspectives cross-cultural issues covid-19 pandemic ambush marketing special issue organizational culture hospitality business culture information quality relationship marketing customer relationship management trade show industry b2b services neural network models empirical investigation company success trade show information network ties organizational learning trade show networks visitor perspectives executive decision-making cross-cultural differences study abroad study abroad intentions trade show guest editorial global strategy knowledge management business horizon international management strategic management trade marketing strategy international business market (economics) distribution (marketing) strategy digital marketing management information systems interactive marketing small business management economics technology transfer industrial organization service management product design customer satisfaction world business technology business studies knowledge economy operational efficiency total quality management

Notable Scholarly Works

Notable Federal Grants

Collaborators

Organizational Culture and Turnover in the Hospitality Industry. Journal of Hospitality & Tourism Cases (2025)

organizational behaviororganizational culturebusinesshuman resource managementhospitalitybusiness culturehospitality managementorganizational theoryorganization studiesmanagement

Do You Dare to Study Abroad? Examining Cross-Cultural Differences in the Role of Covid-19 Post-Pandemic Stress on Study Abroad Intentions and Country Image Formation. (2023)

public healthcross-cultural differencesculturestudy abroadcross-cultural assessmentmigration studiesintercultural studiesglobal healthstudy abroad intentionsinternational healthcross-cultural perspectivescovid-19cross-cultural issuescovid-19 pandemic

Trade Show Networks, Trust and Organizational Learning: The Effect of Network Ties. Journal of Business and Industrial Marketing (2020)

global networksnetwork tiesorganizational learningtrade show networksbusinesssocial network analysisnetworked organizationtrustsocial influenceorganization studiesmanagementinterorganizational relationships

Can Artificial Neural Network Models Be Used to Improve the Analysis of B2B Marketing Research Data?. Journal of Business and Industrial Marketing (2019)

customer profilingmarketing sciencebusiness analyticsbusiness intelligencebusiness-to-business researchmarketing researchbusinessmarket researchmarketing analyticsdata sciencebusiness researchanalyticsmarketingneural network models

Crm and Executive Decision-Making. DigitalCommons - Kennesaw State University (Kennesaw State University) (2019)

executive compensationbusiness excellenceexecutive information systemcorporate governancemanagement analysismanagement decisionsbusinessinternal controlsmanagementexecutive decision-makingstrategic managementmanagerial aspect

Emotional Intelligence and Organizational Learning at Trade Shows. Journal of Business and Industrial Marketing (2017)

organizational behaviorintellectual capitalorganizational psychologyemotional intelligenceemotionspsychology

Return on Trade Show Information: A Comparison of Exhibitor and Visitor Perspectives. Developments in marketing science: proceedings of the Academy of Marketing Science (2014)

Harriette Bettis-OutlandAberdeen Leila BordersWesley J. Johnston

marketingvisitor perspectivesinternational trade

Brand Equity in B2B Services and Consequences for the Trade Show Industry. Journal of Business and Industrial Marketing (2012)

business strategybrandingbrand awarenessbusiness-to-business researchbusinessbrand equitycompetition (economics)trade show industryb2b serviceselectronic commercemarketingservices marketing

Using Trade Show Information to Enhance Company Success: An Empirical Investigation. Journal of Business and Industrial Marketing (2012)

business strategybusiness-to-business researchbusiness analyticscompetitive advantagebusinessempirical investigationmarket researchindustrial marketingcompany successmanagementbusiness researchmarketingstrategic managementtrade show information

Guest Editorial. Journal of Business and Industrial Marketing (2010)

1
2
10 / page

Dr. Harriette Bettis-Outland

Associate Professor

University of West Florida

Affiliations

College Of Business Administration

Commerce

Lewis Bear Jr. College of Business

Department of Commerce

Departments

Division of Academic Affairs

Lewis Bear Jr. College of Business

University of West Florida

Dr. Harriette Bettis-outland is currently serving as a College Of Business Administration Associate Professor at University of West Florida.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Dr. Harriette Bettis-Outland

University of West Florida

Associate Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Organizational Culture and Turnover in the Hospitality Industry. Journal of Hospitality & Tourism Cases (2025)

organizational behaviororganizational culturebusinesshuman resource managementhospitalitybusiness culturehospitality managementorganizational theoryorganization studiesmanagement

Do You Dare to Study Abroad? Examining Cross-Cultural Differences in the Role of Covid-19 Post-Pandemic Stress on Study Abroad Intentions and Country Image Formation. (2023)

Trade Show Networks, Trust and Organizational Learning: The Effect of Network Ties. Journal of Business and Industrial Marketing (2020)

Can Artificial Neural Network Models Be Used to Improve the Analysis of B2B Marketing Research Data?. Journal of Business and Industrial Marketing (2019)

Crm and Executive Decision-Making. DigitalCommons - Kennesaw State University (Kennesaw State University) (2019)

Emotional Intelligence and Organizational Learning at Trade Shows. Journal of Business and Industrial Marketing (2017)

organizational behaviorintellectual capitalorganizational psychologyemotional intelligenceemotionspsychology

Return on Trade Show Information: A Comparison of Exhibitor and Visitor Perspectives. Developments in marketing science: proceedings of the Academy of Marketing Science (2014)

Harriette Bettis-OutlandAberdeen Leila BordersWesley J. Johnston

marketingvisitor perspectivesinternational trade

Brand Equity in B2B Services and Consequences for the Trade Show Industry. Journal of Business and Industrial Marketing (2012)

business strategybrandingbrand awarenessbusiness-to-business researchbusinessbrand equitycompetition (economics)trade show industryb2b serviceselectronic commercemarketingservices marketing

Using Trade Show Information to Enhance Company Success: An Empirical Investigation. Journal of Business and Industrial Marketing (2012)

Guest Editorial. Journal of Business and Industrial Marketing (2010)

1
2
10 / page