Faculty

Institution

Unit

Venue

Doori Song

Professor

Youngstown State University

Affiliations

Beeghly College of Liberal Arts, Social Sciences, and Education

Department Of Sociology And Anthropology

Department of Women's and Gender Studies

Humanities & Social Sciences

Bitonte College of Health and Human Services

Excercise Science

Human Services

Williamson College of Business Administration

Center For Nonprofit Leadership

Department Of Management And Marketing

College of Science, Technology, Engineering, and Mathematics

Physics & Astronomy

Department Of Educational Leadership

Office of the Dean of Students

Studies Of Public Affairs And Urban

Doori Song is currently serving as a Beeghly College Of Liberal Arts, Social Sciences, And Education Professor at Youngstown State University.

Honors

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Experiences

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Education

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Doori Song

Youngstown State University

Professor

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marketing communication consumer behaviour social media advertising branding online information consumer research journalism psychology social influence corporate social responsibility social psychology experimental social psychology interactive marketing nonprofit organizations social medium marketing business communication corporate social performance altruism regulatory focus affect digital mediums public relations business research marketing science human relations intercultural studies intellectual discourse social identity business ethics global strategy human decision process social medium news opinion aggregation targeted advertising reputation management marketing communications brand awareness consumer studies consumer attitudes self-awareness personal identity social identity theory prosocial behavior philanthropy public service motivation communication strategies viral marketing personal branding social exchange theory financial decision-making choice theory sport participation museology event management comment valence response sidedness native advertising source type corporate blog communication prior company reputation csr effectiveness construal level brand experience alternative approach donation intention money today global csr campaigns brand communications fit effect

Notable Scholarly Works

Notable Federal Grants

Collaborators

Promoting the Path of Educational Activities in the International Table Tennis Federation Museum. International Journal of Sports Marketing and Sponsorship (2025)

educational strategieseducationsport participationeducational activitiesexperiential learningmuseologysport managementevent managementperformative teachingperformance studiesdance education

Understanding the Influence of Implicit Theories on Donor's Preference for Time or Money. Journal of Consumer Behaviour (2024)

human decision processapplied social psychologyconsumer behavioureconomic psychologybehavioral decision makingsocial exchange theorydecision sciencesocial psychologyfinancial decision-makingimplicit theorieschoice theoryeconomicsbehavioral economicsexperimental social psychologyeconomic behaviorbehavioral sciencesaltruism

Consumer Response Toward Native Advertising on Social Media: The Roles of Source Type and Content Type. Internet Research (2021)

consumer behaviourconsumer researchsocial mediainteractive marketingsocial medium marketingadvertisingnative advertisingjournalismtargeted advertisingmarketingdigital mediumssource type

Push–Pull Analysis: The Mediating Role of Promotion Types Relative to Visit Intention to a Sports Museum. International Journal of Sports Marketing and Sponsorship (2021)

Brian H. YimMark R. LybergerDoori Song

sports museummarketingpush-pull analysispromotion types

brandingcontent sponsorshipsocial mediacontent typeinteractive marketingcommunicationsocial medium marketingadvertisingpersonal brandingdigital marketingmarketingonline information

Fostering Beneficial Consumer Responses to In-Feed Sponsored Articles. Journal of Consumer Marketing (2019)

consumer behaviourconsumer researchviral marketingsponsored articlesadvertisingmarketing

“I'll Donate Money Today and Time Tomorrow”: The Moderating Role of Attitude Toward Nonprofit Organizations on Donation Intention. International Journal of Nonprofit and Voluntary Sector Marketing (2019)

business ethicsdonation intentionvoluntary sectornonprofit organizationsprosocial behaviorphilanthropysocial sciencessocial responsibilitymoney todaysocial influencepublic service motivationmanagementaltruism

The “Just-Right Feeling” and Recycling Behaviors: The Role of Regulatory Focus, Self-Construal, and Involvement. Journal of Nonprofit & Public Sector Marketing (2019)

Sun-Young ParkDoori Song

just-right feelingnonprofit organizationscommunicationregulatory focuspublic policymarketing

Can Brand Experience Shorten Consumers’ Psychological Distance Toward the Brand? the Effect of Brand Experience on Consumers’ Construal Level. Journal of Brand Management (2018)

consumer behaviourbrandingmarketing sciencebrand awarenessconsumer studiesconsumer researchconsumer attitudesmarketingconstrual levelbrand experiencepsychology

Can PokéMon Go Catch Brands? the Fit Effect of Game Characters and Brands on Efficacy of Brand Communications. Journal of Marketing Communications (2018)

Dong Hoo KimSeoyeon KimDoori Song

brandingsocial mediamarketingbrand communicationsfit effectgame characters

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Doori Song

Professor

Youngstown State University

Affiliations

Beeghly College of Liberal Arts, Social Sciences, and Education

Department Of Sociology And Anthropology

Department of Women's and Gender Studies

Humanities & Social Sciences

Bitonte College of Health and Human Services

Excercise Science

Human Services

Williamson College of Business Administration

Center For Nonprofit Leadership

Department Of Management And Marketing

College of Science, Technology, Engineering, and Mathematics

Physics & Astronomy

Department Of Educational Leadership

Office of the Dean of Students

Studies Of Public Affairs And Urban

Doori Song is currently serving as a Beeghly College Of Liberal Arts, Social Sciences, And Education Professor at Youngstown State University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Doori Song

Youngstown State University

Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Promoting the Path of Educational Activities in the International Table Tennis Federation Museum. International Journal of Sports Marketing and Sponsorship (2025)

educational strategieseducationsport participationeducational activitiesexperiential learningmuseologysport managementevent managementperformative teachingperformance studiesdance education

Understanding the Influence of Implicit Theories on Donor's Preference for Time or Money. Journal of Consumer Behaviour (2024)

Consumer Response Toward Native Advertising on Social Media: The Roles of Source Type and Content Type. Internet Research (2021)

consumer behaviourconsumer researchsocial mediainteractive marketingsocial medium marketingadvertisingnative advertisingjournalismtargeted advertisingmarketingdigital mediumssource type

Push–Pull Analysis: The Mediating Role of Promotion Types Relative to Visit Intention to a Sports Museum. International Journal of Sports Marketing and Sponsorship (2021)

Brian H. YimMark R. LybergerDoori Song

sports museummarketingpush-pull analysispromotion types

brandingcontent sponsorshipsocial mediacontent typeinteractive marketingcommunicationsocial medium marketingadvertisingpersonal brandingdigital marketingmarketingonline information

Fostering Beneficial Consumer Responses to In-Feed Sponsored Articles. Journal of Consumer Marketing (2019)

consumer behaviourconsumer researchviral marketingsponsored articlesadvertisingmarketing

The “Just-Right Feeling” and Recycling Behaviors: The Role of Regulatory Focus, Self-Construal, and Involvement. Journal of Nonprofit & Public Sector Marketing (2019)

Sun-Young ParkDoori Song

just-right feelingnonprofit organizationscommunicationregulatory focuspublic policymarketing

Can Brand Experience Shorten Consumers’ Psychological Distance Toward the Brand? the Effect of Brand Experience on Consumers’ Construal Level. Journal of Brand Management (2018)

consumer behaviourbrandingmarketing sciencebrand awarenessconsumer studiesconsumer researchconsumer attitudesmarketingconstrual levelbrand experiencepsychology

Can PokéMon Go Catch Brands? the Fit Effect of Game Characters and Brands on Efficacy of Brand Communications. Journal of Marketing Communications (2018)

Dong Hoo KimSeoyeon KimDoori Song

brandingsocial mediamarketingbrand communicationsfit effectgame characters

1
2
10 / page