Faculty

Institution

Unit

Venue

Dongling Huang

Professor

California State University--Northridge

Affiliations

David Nazarian College of Business and Economics

Department Of Marketing

Dongling Huang is currently serving as a David Nazarian College Of Business And Economics Professor at California State University--Northridge.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Dongling Huang

California State University--Northridge

Professor

You can click a keyword to filter the displayed items

marketing behavioral sciences business marketing research market research consumer research marketing science journalism trust customer satisfaction digital marketing distribution (marketing) marketing strategy decision theory fuzzy systems fuzzy logic interactive marketing decision science fuzzy sets business research antitrust enforcement industrial marketing economic behavior behavioral decision making chatbots firm performance market behavior market analysis customer reviews consumer attitudes online customer behavior outcome valence consumer reactions actual marketing expenditure marketing intensity advertising costs movie sequels decision making network externalities social learning congruent impacts empirical evidence online forum

Notable Scholarly Works

Notable Federal Grants

Collaborators

Consumer Reactions to Chatbot Versus Human Service: An Investigation in the Role of Outcome Valence and Perceived Empathy. Journal of Retailing and Consumer Services (2024)

Dmitri G. MarkovitchRusty A. StoughDongling Huang

outcome valenceservices marketingbehavioral sciencesconsumer reactionschatbots

Can Chatbot Customer Service Match Human Service Agents on Customer Satisfaction? an Investigation in the Role of Trust. Journal of Retailing and Consumer Services (2023)

Dongling HuangDmitri G. MarkovitchRusty A. Stough

customer satisfactiontrustbehavioral sciences

The Congruent and Comparative Impacts of Weather on Consumer Reviews: Evidence From an Online Forum and Experiment. International Journal of Internet Marketing and Advertising (2021)

Judy MaDongling HuangYu Wang

marketingmarketing scienceconsumer researchmarket researchonline customer behaviorcongruent impactsonline forumconsumer behaviourconsumer attitudesempirical evidencemarketing researchadvertisingcustomer reviewsjournalismbehavioral decision making

Marketing Intensity and Firm Performance: Contrasting the Insights Based on Actual Marketing Expenditure and Its Sg a Proxy. Journal of Business Research (2020)

Dmitri G. MarkovitchDongling HuangPengfei Ye

marketing intensitymarketingcorporate governanceactual marketing expenditurebusiness researchfirm performancebranding

High or Low Season?. European Journal of Marketing (2018)

Judy MaDongling HuangDmitri G. MarkovitchBrian Ratchford

marketing

Social Learning and Network Externalities in Decision Making. European Journal of Marketing (2017)

Dongling HuangDmitri G. MarkovitchYuanping Ying

decision makingrisk managementmarketingsocial learningnetwork externalities

Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning. Marketing Science (2016)

distribution (marketing)marketingmarketing scienceconsumer researchmarket researchmarketing strategydecision scienceconsumer behaviourbusinessinteractive marketingfuzzy setsdecision theorydigital marketingmarketing researchfuzzy systemsfuzzy logic

Role of Advertising and Consumer Interest in the Motion Picture Industry. Review of Marketing Science (2015)

The Impact of Supplier Bargaining Power on the Advertising Costs of Movie Sequels. Journal of Cultural Economics (2014)

Judy MaDongling HuangM. V. Shyam KumarAndrei Strijnev

market (economics)marketingmarket designcompetition (economics)industrial marketingantitrust enforcementbusinessmarket analysismarket behaviormovie sequelsadvertising costseconomic behavior

1
10 / page

Dongling Huang

Professor

California State University--Northridge

Affiliations

David Nazarian College of Business and Economics

Department Of Marketing

Dongling Huang is currently serving as a David Nazarian College Of Business And Economics Professor at California State University--Northridge.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Dongling Huang

California State University--Northridge

Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Consumer Reactions to Chatbot Versus Human Service: An Investigation in the Role of Outcome Valence and Perceived Empathy. Journal of Retailing and Consumer Services (2024)

Dmitri G. MarkovitchRusty A. StoughDongling Huang

outcome valenceservices marketingbehavioral sciencesconsumer reactionschatbots

Can Chatbot Customer Service Match Human Service Agents on Customer Satisfaction? an Investigation in the Role of Trust. Journal of Retailing and Consumer Services (2023)

Dongling HuangDmitri G. MarkovitchRusty A. Stough

customer satisfactiontrustbehavioral sciences

The Congruent and Comparative Impacts of Weather on Consumer Reviews: Evidence From an Online Forum and Experiment. International Journal of Internet Marketing and Advertising (2021)

Judy MaDongling HuangYu Wang

Marketing Intensity and Firm Performance: Contrasting the Insights Based on Actual Marketing Expenditure and Its Sg a Proxy. Journal of Business Research (2020)

Dmitri G. MarkovitchDongling HuangPengfei Ye

marketing intensitymarketingcorporate governanceactual marketing expenditurebusiness researchfirm performancebranding

High or Low Season?. European Journal of Marketing (2018)

Judy MaDongling HuangDmitri G. MarkovitchBrian Ratchford

marketing

Social Learning and Network Externalities in Decision Making. European Journal of Marketing (2017)

Dongling HuangDmitri G. MarkovitchYuanping Ying

decision makingrisk managementmarketingsocial learningnetwork externalities

Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning. Marketing Science (2016)

Role of Advertising and Consumer Interest in the Motion Picture Industry. Review of Marketing Science (2015)

The Impact of Supplier Bargaining Power on the Advertising Costs of Movie Sequels. Journal of Cultural Economics (2014)

Judy MaDongling HuangM. V. Shyam KumarAndrei Strijnev

market (economics)marketingmarket designcompetition (economics)industrial marketingantitrust enforcementbusinessmarket analysismarket behaviormovie sequelsadvertising costseconomic behavior

1
10 / page