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Devdeep Maity

Delaware State University

Affiliations

School of Graduate, Adult and Extended Studies

College Of Business

College of Business

Department Of Business Administration

Delaware State University

College Of Business

Department Of Sport Management

Division Of Business And Finance

NoneDevdeep Maity is currently serving as a College Of Business faculty at Delaware State University.

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Devdeep Maity

Delaware State University

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Notable Scholarly Works

Notable Federal Grants

Collaborators

Measuring Effectiveness of AI-Based Virtual Service Assistants by User Mental Health Improvement: A Research Agenda. Journal of AI, robotics & workplace automation. (2023)

Anthropomorphism and Social Presence in Human–Virtual Service Assistant Interactions: The Role of Dialog Length and Attitudes. Computers in Human Behavior (2022)

How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality Among Consumers: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2022)

Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers. (2021)

An Insight Into Customers’ Product Return Intentions. Applied marketing analytics (2020)

‘You Really Are a Great Big Sister’ – Parasocial Relationships, Credibility, and the Moderating Role of Audience Comments in Influencer Marketing. Journal of Marketing Management (2020)

A Two-Step Recommendation to Improve Stability in Free-Choice Brand-Attribute Associations: A Research Agenda. Applied marketing analytics (2018)

“Thanks for Watching”. the Effectiveness of Youtube Vlogendorsements. Computers in Human Behavior (2018)

The Role of Audience Comments in Youtube Vlogs. RePEc: Research Papers in Economics (2018)

The Role of Audience Comments in Youtube Vlogs: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2018)

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