Faculty

Institution

Unit

Venue

Deborah Heisley

California State University--Northridge

Affiliations

David Nazarian College of Business and Economics

Department Of Marketing

NoneDeborah Heisley is currently serving as a David Nazarian College Of Business And Economics faculty at California State University--Northridge.

Honors

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Experiences

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Education

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Deborah Heisley

California State University--Northridge

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behavioral sciences marketing consumer behaviour public policy culture risk management identity (social science) material culture materiality intercultural studies cultural economy design culture public policy research cultural context cultural structures cultural process interdisciplinary design marketing theory at-risk consumers central tensions embedded self material culture perspective goal setting lay theories mobile promotion purchase intention

Notable Scholarly Works

Notable Federal Grants

Collaborators

Examining Scarcity in Mobile Promotion and Purchase Intention: The Role of Location. The Journal of Marketing Theory and Practice (2021)

Qin SunRajasree K. RajammaDeborah D. HeisleyMahmoud A. Soliman

marketingmarketing theorymobile promotionpurchase intentionconsumer behaviour

What Are You Dieting for? the Role of Lay Theories in Dieters' Goal Setting. Journal of Consumer Behaviour (2014)

Mariam BeruchashviliRisto MoisioDeborah D. Heisley

goal settingbehavioral scienceslay theoriesjournalismconsumer behaviour

Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities. Journal of Public Policy & Marketing (2011)

Cornelia (Connie) PechmannElizabeth S. MooreAlan R. AndreasenPaul M. ConnellDan FreemanMeryl P. GardnerDeborah HeisleyR. Craig LefebvreDante M. PirouzRobin L. Soster

marketingpublic policybehavioral sciencesrisk managementpublic policy researchat-risk consumerscentral tensions

Connectedness and Worthiness for the Embedded Self: A Material Culture Perspective. Consumption Markets & Culture (2007)

design culturematerialitycultural economymaterial culture perspectivecultural structurescultureembedded selfcultural processintercultural studiescultural contextartmaterial cultureidentity (social science)interdisciplinary design

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Deborah Heisley

California State University--Northridge

Affiliations

David Nazarian College of Business and Economics

Department Of Marketing

NoneDeborah Heisley is currently serving as a David Nazarian College Of Business And Economics faculty at California State University--Northridge.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Deborah Heisley

California State University--Northridge

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Examining Scarcity in Mobile Promotion and Purchase Intention: The Role of Location. The Journal of Marketing Theory and Practice (2021)

Qin SunRajasree K. RajammaDeborah D. HeisleyMahmoud A. Soliman

marketingmarketing theorymobile promotionpurchase intentionconsumer behaviour

What Are You Dieting for? the Role of Lay Theories in Dieters' Goal Setting. Journal of Consumer Behaviour (2014)

Mariam BeruchashviliRisto MoisioDeborah D. Heisley

goal settingbehavioral scienceslay theoriesjournalismconsumer behaviour

Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities. Journal of Public Policy & Marketing (2011)

Cornelia (Connie) PechmannElizabeth S. MooreAlan R. AndreasenPaul M. ConnellDan FreemanMeryl P. GardnerDeborah HeisleyR. Craig LefebvreDante M. PirouzRobin L. Soster

marketingpublic policybehavioral sciencesrisk managementpublic policy researchat-risk consumerscentral tensions

Connectedness and Worthiness for the Embedded Self: A Material Culture Perspective. Consumption Markets & Culture (2007)

1
10 / page