Faculty

Institution

Unit

Venue

David B. Allan

Professor of Marketing

Saint Joseph's University

Affiliations

Department Of Bioethics

Department Of Health Care Ethics

Haub School of Business

Department Of Marketing

Institute of Clinical Bioethics

School of Nursing and Allied Health

Philadelphia College of Osteopathic Medicine

David B. Allan is currently serving as a Bioethics Professor of Marketing at Saint Joseph'S University.

Honors

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Experiences

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Education

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David B. Allan

Saint Joseph's University

Professor of Marketing

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marketing advertising music consumer behaviour consumer research branding music psychology music information retrieval marketing communications communication music technology (electronic and digital) marketing science music perception popular music business music therapy marketing research digital marketing popular medium public performance brand awareness targeted advertising purchase intention brand trust attention destination marketing interactive marketing memory studies applied cognitive psychology music science design culture musical expression auditory imagery audience reception audio retrieval risk communication consumer appeal brand equity user segmentation sensometrics food marketing marketing theory consumer attitudes buying behaviors user perception storage (memory) retrieval technique music generation computational musicology algorithmic composition place brand sound design personal branding sound art music placement advertisement disclaimer speed consumer comprehension alternative atmospheric stimulus advertising music retail music comparative effectiveness big brand brand experience sensory marketing ad music attitude brand attitude ad attitude

Notable Scholarly Works

Notable Federal Grants

Collaborators

Musical Retail Therapy: Toward a Conceptual Framework on the Impact of Musical Elements on Consumer Mood, Attention, and Decision-Making. Marketing Intelligence & Planning (2024)

musicmusical retail therapybuying behaviorsuser perceptionmarketingconsumer researchconsumer moodmusic perceptionconsumer behaviourmusical elementsmusic psychologymusic therapybehavioral sciences

Effects of Ad Music Attitude on Ad Attitude, Brand Attitude, and Purchase Intention. Journal of International Consumer Marketing (2023)

ad music attitudedestination marketingmarketingmarketing scienceconsumer researchad attitudeconsumer behaviourbusinessinteractive marketingbrand awarenessdigital marketingbrand attitudemarketing researchadvertisingconsumer attitudesmarketing theorybranding

Music and Artificial Intelligence: Rage Against the Machine. International Journal of Music Science, Technology and Art (2023)

musicmusic sciencealgorithmic compositionmusic perceptionmusic generationartificial intelligencemusic information retrievalmusic technology (electronic and digital)computational musicologymusic psychologycomputer music

Special Session: Super Sonic Logos: The Power of Audio Branding: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2022)

musicpublic performancesound artspecial sessiondigital artaudio brandingmusic technology (electronic and digital)music information retrievalsuper sonic logosplace brandpopular culturedesign culturemusical expressionpersonal brandingcomputer musicartbrandingsound design

“How Ad Music Attitude-Based Consumer Segmentation Can Help Advertisers”. Journal of International Consumer Marketing (2020)

musicuser segmentationmarketingconsumer researchconsumer behaviourdigital marketingmarketing researchadvertising

Sounds Like Chicken: Sensory Marketing and Sound Effects. Indian Journal of Marketing (2020)

marketingconsumer researchsensometricsfood marketingconsumer behavioursensory marketing

Advertising Music: An Alternative Atmospheric Stimulus to Retail Music. International Journal of Retail & Distribution Management (2019)

Md Washim RajaSandip AnandDavid Allan

musicalternative atmospheric stimulusconsumer behaviouradvertising musicretail music

Popular Music in Super Bowl Commercials 2005-2014. International Journal of Sports Marketing and Sponsorship (2016)

popular musicmusic information retrieval

Are You Ready for Some Football ……Ads? a Content Analysis of Popular Music in Super Bowl Commercials 2005-2014. (2014)

musiccommunicationmass communicationfootball ……adspopular mediumtargeted advertisingadvertisingmedia studiespopular musiccontent analysis

Advertisement Disclaimer Speed and Corporate Social Responsibility: “Costs” to Consumer Comprehension and Effects on Brand Trust and Purchase Intention. Journal of Business Ethics (2012)

Kenneth C. HerbstSean T. HannahDavid Allan

marketingconsumer comprehensionpurchase intentionbrand trustadvertisement disclaimer speedcorporate social responsibility

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David B. Allan

Professor of Marketing

Saint Joseph's University

Affiliations

Department Of Bioethics

Department Of Health Care Ethics

Haub School of Business

Department Of Marketing

Institute of Clinical Bioethics

School of Nursing and Allied Health

Philadelphia College of Osteopathic Medicine

David B. Allan is currently serving as a Bioethics Professor of Marketing at Saint Joseph'S University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

David B. Allan

Saint Joseph's University

Professor of Marketing

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Musical Retail Therapy: Toward a Conceptual Framework on the Impact of Musical Elements on Consumer Mood, Attention, and Decision-Making. Marketing Intelligence & Planning (2024)

musicmusical retail therapybuying behaviorsuser perceptionmarketingconsumer researchconsumer moodmusic perceptionconsumer behaviourmusical elementsmusic psychologymusic therapybehavioral sciences

Effects of Ad Music Attitude on Ad Attitude, Brand Attitude, and Purchase Intention. Journal of International Consumer Marketing (2023)

Music and Artificial Intelligence: Rage Against the Machine. International Journal of Music Science, Technology and Art (2023)

Special Session: Super Sonic Logos: The Power of Audio Branding: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2022)

“How Ad Music Attitude-Based Consumer Segmentation Can Help Advertisers”. Journal of International Consumer Marketing (2020)

musicuser segmentationmarketingconsumer researchconsumer behaviourdigital marketingmarketing researchadvertising

Sounds Like Chicken: Sensory Marketing and Sound Effects. Indian Journal of Marketing (2020)

marketingconsumer researchsensometricsfood marketingconsumer behavioursensory marketing

Advertising Music: An Alternative Atmospheric Stimulus to Retail Music. International Journal of Retail & Distribution Management (2019)

Md Washim RajaSandip AnandDavid Allan

musicalternative atmospheric stimulusconsumer behaviouradvertising musicretail music

Popular Music in Super Bowl Commercials 2005-2014. International Journal of Sports Marketing and Sponsorship (2016)

popular musicmusic information retrieval

Are You Ready for Some Football ……Ads? a Content Analysis of Popular Music in Super Bowl Commercials 2005-2014. (2014)

musiccommunicationmass communicationfootball ……adspopular mediumtargeted advertisingadvertisingmedia studiespopular musiccontent analysis

Advertisement Disclaimer Speed and Corporate Social Responsibility: “Costs” to Consumer Comprehension and Effects on Brand Trust and Purchase Intention. Journal of Business Ethics (2012)

Kenneth C. HerbstSean T. HannahDavid Allan

marketingconsumer comprehensionpurchase intentionbrand trustadvertisement disclaimer speedcorporate social responsibility

1
2
10 / page