Faculty

Institution

Unit

Venue

Dana Lascu

Professor of Marketing

University of Richmond

Affiliations

Robins School of Business

Marketing

Dana Lascu is currently serving as a Marketing Professor of Marketing at University of Richmond.

Honors

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Experiences

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Education

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Dana Lascu

University of Richmond

Professor of Marketing

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marketing business consumer behaviour consumer research economics marketing research international business globalization marketing science journalism marketing strategy economic development digital marketing business research consumer culture international marketing market research global strategy consumerism consumer attitudes marketing theory user acceptance conceptual model tourism business strategy cultural economy interactive marketing applied social psychology consumer studies buying behaviors market development emerging markets transition economies marketing communications consumer conformity empirical test sub-saharan africa economic systems european management electronic commerce sport medicine tourism research human-computer interaction information technology mobile commerce green marketing mobile marketing sustainable retailing sport science sport participation sport psychology cultural context online advertising firm performance usability engineering user-centric evaluation regional research financial decision-making feminist economics gender divide gender disparities gendered context service quality information quality consumer guilt product category product evaluations green-claim strength company image interpersonal influences norm extremity consumer desire cross-cultural comparison post-communist consumer ethics cluster analysis international business decisions

Notable Scholarly Works

Notable Federal Grants

Collaborators

From Research to Recognition: A Dual-Path Digital Marketing Framework for Academic Branding and Knowledge Dissemination. Journal of Global Marketing (2025)

digital scholarshipmarketingacademic ethicacademic brandingresearch cultureeducationdigital marketingknowledge disseminationpersonal brandingbranding

How to Bridge the Communication Gap Between and Within Marketing Theory and Practice? the Digital, Engagement, Storytelling, Time, Innovation, Network, and Yield (Destiny) Strategy. Journal of Global Marketing (2025)

marketingmarketing strategycommunication gap betweenindustrial marketingwithin marketing theorybusinessmarketing managementmarketing communicationsbusiness strategydigital marketingcontent marketingmarketing researchmarketing theory

A Moderated Mediation Approach to Deciphering the Effects of Leader Knowledge Hiding Behaviour in Industry 4.0. Knowledge Management Research & Practice (2024)

managementsocial influencehuman relationsorganizational characteristicsmoderated mediation approachleader knowledgeorganization studiesorganizational communicationorganizational psychologyorganizational researchbusinessknowledge sharingorganizational behaviorindustry 4.0organizational theorymanagement decisionsbusiness researchstrategic managementmanagement science

Crafting Excellence: Publication Tips From the Editors of Journal of Global Marketing. Journal of Global Marketing (2024)

Weng Marc LimDana LascuShiri GandhiBipul KumarTarek MadyQin SunAjay K. Manrai

marketingpublication tipsinternational marketingjournalismglobalization

Green Smartphone Purchase Intentions: A Conceptual Framework and Empirical Investigation of Indian Consumers. Journal of Cleaner Production (2023)

conceptual frameworktechnologybuying behaviorsmarketingconsumer researchmobile commercegreen marketinguser acceptanceconsumer behaviourinteractive marketingmobile marketingdigital marketingindian consumerselectronic commerceempirical investigation

Individual Differences and Turnover Intentions: Perspectives From the Indian It Industry. J for Global Business Advancement (2022)

strategic managementtechnologyindividual differencesorganization studiesmanagementmanagement information systemsindian it industryhuman resource managemententerprise information managementbusinesshuman resourcesmanagement decisionsorganizational behaviorhuman relationsinformation technology managementorganizational commitmentmanagement scienceturnover intentions

Luxury Goods and Their Counterfeits in Sub-Saharan Africa: A Conceptual Model of Counterfeit Luxury Purchase Intentions and Empirical Test. Asia Pacific Journal of Marketing and Logistics (2021)

Charmant Sengabira NdereyimanaAntonio K.W. LauDana-Nicoleta LascuAjay K. Manrai

conceptual modelmarketingluxury goodsanthropologyempirical testlogisticssub-saharan africa

Dynamics of Country Image: Evidence From Malaysia. Asia Pacific Journal of Marketing and Logistics (2020)

country imageeast asian studiesnationalismregional studiesasian economicsglobalizationregional research

A Study of Safari Tourism in Sub-Saharan Africa: An Empirical Test of Tourism A-B-C (T-Abc) Model. Journal of Business Research (2019)

Lalita A. ManraiDana-Nicoleta LascuAjay K. Manrai

safari tourismtourismtourism researchbusinessbusiness researchempirical testjournalismsub-saharan africa

A Cluster Analysis of Tourist Attractions in Spain. European Journal of Management and Business Economics (2018)

Dana-Nicoleta LascuLalita A. ManraiAjay K. ManraiAllison Gan

tourismmanagementeuropean managementspanishbusinesscluster analysis

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Dana Lascu

Professor of Marketing

University of Richmond

Affiliations

Robins School of Business

Marketing

Dana Lascu is currently serving as a Marketing Professor of Marketing at University of Richmond.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Dana Lascu

University of Richmond

Professor of Marketing

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

From Research to Recognition: A Dual-Path Digital Marketing Framework for Academic Branding and Knowledge Dissemination. Journal of Global Marketing (2025)

digital scholarshipmarketingacademic ethicacademic brandingresearch cultureeducationdigital marketingknowledge disseminationpersonal brandingbranding

A Moderated Mediation Approach to Deciphering the Effects of Leader Knowledge Hiding Behaviour in Industry 4.0. Knowledge Management Research & Practice (2024)

Crafting Excellence: Publication Tips From the Editors of Journal of Global Marketing. Journal of Global Marketing (2024)

Weng Marc LimDana LascuShiri GandhiBipul KumarTarek MadyQin SunAjay K. Manrai

marketingpublication tipsinternational marketingjournalismglobalization

Green Smartphone Purchase Intentions: A Conceptual Framework and Empirical Investigation of Indian Consumers. Journal of Cleaner Production (2023)

Individual Differences and Turnover Intentions: Perspectives From the Indian It Industry. J for Global Business Advancement (2022)

Luxury Goods and Their Counterfeits in Sub-Saharan Africa: A Conceptual Model of Counterfeit Luxury Purchase Intentions and Empirical Test. Asia Pacific Journal of Marketing and Logistics (2021)

Charmant Sengabira NdereyimanaAntonio K.W. LauDana-Nicoleta LascuAjay K. Manrai

conceptual modelmarketingluxury goodsanthropologyempirical testlogisticssub-saharan africa

Dynamics of Country Image: Evidence From Malaysia. Asia Pacific Journal of Marketing and Logistics (2020)

country imageeast asian studiesnationalismregional studiesasian economicsglobalizationregional research

A Study of Safari Tourism in Sub-Saharan Africa: An Empirical Test of Tourism A-B-C (T-Abc) Model. Journal of Business Research (2019)

Lalita A. ManraiDana-Nicoleta LascuAjay K. Manrai

safari tourismtourismtourism researchbusinessbusiness researchempirical testjournalismsub-saharan africa

A Cluster Analysis of Tourist Attractions in Spain. European Journal of Management and Business Economics (2018)

Dana-Nicoleta LascuLalita A. ManraiAjay K. ManraiAllison Gan

tourismmanagementeuropean managementspanishbusinesscluster analysis

1
2
3
4
5
6
7
10 / page