Faculty

Institution

Unit

Venue

Damon Aiken

Faculty

California State University--Chico

Affiliations

College of Business

Department Of Marketing

Damon Aiken is currently serving as a College Of Business Faculty at California State University--Chico.

Honors

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Experiences

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Education

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Damon Aiken

California State University--Chico

Faculty

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marketing gender studies branding social influence communication business advertising business analytics market (economics) market research community engagement social impact industrial marketing marketing science cultural economy consumer research popular medium higher education performative teaching distance education applied social psychology social science research social identity user segmentation market segmentation customer loyalty international marketing heritage marketing value creation personal branding cooperative learning collaborative learning sport participation sport psychology old school concept market segmentation dimension attitudinal favorableness fan values sponsorship effectiveness class experience collaborative course development values connections

Notable Scholarly Works

Notable Federal Grants

Collaborators

Collaborative Course Development: A Comparison of Business and Non-Business Students’ Perceptions of Class Experience. The International Journal of Management Education (2018)

class experienceexperiential learningcollaborative course developmentperformance studieshigher educationeducationpreservice teacher educationperformative teachingdistance educationcooperative learningcollaborative learning

Old-School Sports Fans: An Investigation of Values Connections and Congruence. The International Journal of Sport and Society (2017)

social psychologyapplied social psychologysport participationsocial science researchvalues connectionsperformance studiessocial influencesocial identitysport psychologysocial sciencessport managementpopular culturevalue theory

Linking Fan Values and Sponsorship Effectiveness: The Case of Old School Values. Sport Marketing Quarterly (2015)

fan valuescommunity engagementmarketingsocial impactcultural economyheritage marketingbrandingsocial influencesponsorship effectivenessconsumer researchvalue creationpersonal brandingsocial sciencesvalue theorypopular medium

Exploring the Old School Concept: Adding Definition to a"New" Market Segmentation Dimension. Sport Marketing Quarterly (2004)

user segmentationmarket segmentationmarketingbusiness analyticsmarket (economics)old school conceptindustrial marketingmarketing sciencebusinessmarket researchmarket segmentation dimension

Men's Versus Women's Collegiate Basketball Customers: Attitudinal Favorableness and the Environment. International Journal of Sports Marketing and Sponsorship (2003)

Lynn R. KahleDamon AikenVassilis DalakasMarc Duncan

marketingcustomer loyaltyattitudinal favorablenessbrandinggender studiesinternational marketing

Are You Old School?. Journal of Advertising Research (2002)

Ajay SukhdialDamon AikenLynn Kahle

gender studiesadvertisingmarketingcommunication

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Damon Aiken

Faculty

California State University--Chico

Affiliations

College of Business

Department Of Marketing

Damon Aiken is currently serving as a College Of Business Faculty at California State University--Chico.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Damon Aiken

California State University--Chico

Faculty

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Collaborative Course Development: A Comparison of Business and Non-Business Students’ Perceptions of Class Experience. The International Journal of Management Education (2018)

Old-School Sports Fans: An Investigation of Values Connections and Congruence. The International Journal of Sport and Society (2017)

Linking Fan Values and Sponsorship Effectiveness: The Case of Old School Values. Sport Marketing Quarterly (2015)

Exploring the Old School Concept: Adding Definition to a"New" Market Segmentation Dimension. Sport Marketing Quarterly (2004)

user segmentationmarket segmentationmarketingbusiness analyticsmarket (economics)old school conceptindustrial marketingmarketing sciencebusinessmarket researchmarket segmentation dimension

Men's Versus Women's Collegiate Basketball Customers: Attitudinal Favorableness and the Environment. International Journal of Sports Marketing and Sponsorship (2003)

Lynn R. KahleDamon AikenVassilis DalakasMarc Duncan

marketingcustomer loyaltyattitudinal favorablenessbrandinggender studiesinternational marketing

Are You Old School?. Journal of Advertising Research (2002)

Ajay SukhdialDamon AikenLynn Kahle

gender studiesadvertisingmarketingcommunication

1
10 / page