Faculty

Institution

Unit

Venue

Ceren Ekebas-Turedi

Purdue University Northwest

Affiliations

College of Business

Studies Of Managerial

Studies Of Quantitative Business

Department Of Business And Leadership

Department Of Human Resource Management

Purdue University Northwest

School Of Business

NoneCeren Ekebas-turedi is currently serving as a College Of Business faculty at Purdue University Northwest.

Honors

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Experiences

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Education

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Ceren Ekebas-Turedi

Purdue University Northwest

You can click a keyword to filter the displayed items

marketing consumer behaviour consumer research communication consumer attitudes consumption intentions social sciences journalism public opinion persuasion social influence gender identity gender inequality affect management information systems sexual behavior enterprise information management information technology human-computer interaction information management affective computing destination marketing international marketing consumerism consumer issue buying behaviors social marketing gender stereotypes affective design user acceptance enterprise resource planning brand equity brand awareness personal branding green ads perceived consumer effectiveness message framing millennial consumers cross-cultural analysis gender-based food stereotypes different tactics ad elements attitude change gender-based drink stereotypes user emotions ll use it erp usage analytic thinker person-supervisor fit

Notable Scholarly Works

Notable Federal Grants

Collaborators

Creativity is in the Mind of the Beholder: Hail the Analytic Thinker. Journal of Consumer Marketing (2024)

Ilgım Dara BenoitElizabeth G. MillerCeren Ekebas-TurediElika Kordrostami

consumer behaviouranalytic thinkerconsumer researchconsumer attitudesmarketing

Gender-Based Drink Stereotypes and Consumption Intentions: A Study With the U.S. Millennials. Journal of Marketing Development and Competitiveness (2021)

Musa PinarCeren Ekebas-TurediCigdem Basfirinci

consumer behaviourgender-based drink stereotypesgender studiesconsumer researchgender stereotypesgender identityconsumption intentionsgender inequalitymarketing

Improving the Effectiveness of Anti-Texting and Driving Psas: The Effect of Ad Elements on Attitude Change. Journal of Social Marketing (2021)

Ilgım Dara BenoitElizabeth G. MillerElika KordrostamiCeren Ekebas-Turedi

consumer behaviourattitude changesocial marketingcommunicationad elementsmarketing

The Impact of Message Framing and Perceived Consumer Effectiveness on Green Ads. Journal of Consumer Marketing (2021)

Ceren Ekebas-TurediElika KordrostamiIlgım Dara Benoit

message framinggreen adsmarketingperceived consumer effectiveness

A Cross-Cultural Analysis of Gender-Based Food Stereotypes and Consumption Intentions Among Millennial Consumers. Journal of International Consumer Marketing (2020)

Ceren Ekebas-TurediZuhal Cilingir UkCigdem BasfirinciMusa Pinar

consumer behaviourconsumer researchmillennial consumerscross-cultural analysisinternational marketingconsumption intentionsmarketinggender-based food stereotypes

Should I Care for the Environment or Myself? Ads for Green Products: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2020)

Ceren Ekebas-TurediElika KordrostamiIlgim Dara Benoit

consumer behaviourmarketing

The Relationship Among Fan-Based League Brand Associations, Brand Equity, and Behavioral Intentions. Marketing Management Journal (2020)

consumer behaviourbrandingdestination marketingbrand awarenessbehavioral intentionsconsumer researchbusinessconsumer attitudesbrand equitypersonal brandingmarketing

“I’ll Use It the Way I Feel Like It” – the Influence of User Emotions on Erp Usage. Journal of international technology and information management (2019)

affective computingaffectuser experienceenterprise resource planningmanagement information systemsinformation managementuser acceptanceemotionscommunicationuser emotionshuman-computer interactionenterprise information managementinformation technologyll use itaffective designpsychologyerp usage

Internal Services Brand Orientation: Comparing the Perspectives of Managers, Employees, and Customers. (2018)

Person-Supervisor Fit in Sales: An Application of Self-Determination Theory: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2018)

Ilgım Dara BenoitCeren Ekebas-TurediThomas G. Brashear

person-supervisor fitself-determination theorymarketinghuman performance

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Ceren Ekebas-Turedi

Purdue University Northwest

Affiliations

College of Business

Studies Of Managerial

Studies Of Quantitative Business

Department Of Business And Leadership

Department Of Human Resource Management

Purdue University Northwest

School Of Business

NoneCeren Ekebas-turedi is currently serving as a College Of Business faculty at Purdue University Northwest.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Ceren Ekebas-Turedi

Purdue University Northwest

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Creativity is in the Mind of the Beholder: Hail the Analytic Thinker. Journal of Consumer Marketing (2024)

Ilgım Dara BenoitElizabeth G. MillerCeren Ekebas-TurediElika Kordrostami

consumer behaviouranalytic thinkerconsumer researchconsumer attitudesmarketing

Gender-Based Drink Stereotypes and Consumption Intentions: A Study With the U.S. Millennials. Journal of Marketing Development and Competitiveness (2021)

Musa PinarCeren Ekebas-TurediCigdem Basfirinci

consumer behaviourgender-based drink stereotypesgender studiesconsumer researchgender stereotypesgender identityconsumption intentionsgender inequalitymarketing

Improving the Effectiveness of Anti-Texting and Driving Psas: The Effect of Ad Elements on Attitude Change. Journal of Social Marketing (2021)

Ilgım Dara BenoitElizabeth G. MillerElika KordrostamiCeren Ekebas-Turedi

consumer behaviourattitude changesocial marketingcommunicationad elementsmarketing

The Impact of Message Framing and Perceived Consumer Effectiveness on Green Ads. Journal of Consumer Marketing (2021)

Ceren Ekebas-TurediElika KordrostamiIlgım Dara Benoit

message framinggreen adsmarketingperceived consumer effectiveness

A Cross-Cultural Analysis of Gender-Based Food Stereotypes and Consumption Intentions Among Millennial Consumers. Journal of International Consumer Marketing (2020)

Ceren Ekebas-TurediZuhal Cilingir UkCigdem BasfirinciMusa Pinar

consumer behaviourconsumer researchmillennial consumerscross-cultural analysisinternational marketingconsumption intentionsmarketinggender-based food stereotypes

Should I Care for the Environment or Myself? Ads for Green Products: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2020)

Ceren Ekebas-TurediElika KordrostamiIlgim Dara Benoit

consumer behaviourmarketing

The Relationship Among Fan-Based League Brand Associations, Brand Equity, and Behavioral Intentions. Marketing Management Journal (2020)

consumer behaviourbrandingdestination marketingbrand awarenessbehavioral intentionsconsumer researchbusinessconsumer attitudesbrand equitypersonal brandingmarketing

“I’ll Use It the Way I Feel Like It” – the Influence of User Emotions on Erp Usage. Journal of international technology and information management (2019)

Internal Services Brand Orientation: Comparing the Perspectives of Managers, Employees, and Customers. (2018)

Person-Supervisor Fit in Sales: An Application of Self-Determination Theory: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2018)

Ilgım Dara BenoitCeren Ekebas-TurediThomas G. Brashear

person-supervisor fitself-determination theorymarketinghuman performance

1
2
10 / page