Faculty

Institution

Unit

Venue

Cele Otnes

Professor Emeritus of Business Administration

University of Illinois Urbana-Champaign

Affiliations

Gies College of Business

Business Administration

Cele Otnes is currently serving as a Business Administration Professor Emeritus of Business Administration at University of Illinois Urbana-Champaign.

Honors

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Experiences

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Education

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Cele Otnes

University of Illinois Urbana-Champaign

Professor Emeritus of Business Administration

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marketing consumer behaviour consumer research culture consumer culture consumerism marketing research advertising cultural economy consumer studies social sciences buying behaviors popular culture consumer attitudes branding applied social psychology marketing science interactive marketing psychology sex roles feminist studies consumption system cultural studies interpersonal relationships social identity behavioral decision making social exchange theory brand awareness gendered context social relations cultural practices altruism cultural heritage heritage studies human relations prosocial behavior shopping assistant personal relationships brand equity intercultural studies folklore tradition foodways marketing theory creative industries ethnographic theory psychological science behavioral research marriage intimate relationships social marketing service research service recovery cultural impact cultural heritage management heritage marketing santa claus consumption rituals customer experience parent leadership cultural psychology qualitative analysis qualitative methods gift receipt consumer ambivalence marketplace rituals royal fever british royal family male shopping behavior march 1999 focus groups mixed-emotions context investigating cognitive appraisals consumption emotions retail setting difficult recipients gift selection destination marketing ritual cultural tourism

Notable Scholarly Works

Notable Federal Grants

Collaborators

Defining and Delineating Mindful Gifting: A Review and Research Agenda. Psychology and Marketing (2025)

Ines Branco‐IllodoTeresa HeathCele OtnesJulian Givi

consumer culturepotential impactconsumer behavioursupportive carepsychologyconsumerismapplied social psychologymindfulnessconsumer researchprosocial behaviormindful giftingaltruismmindful consumptionsocial psychologywell-beingbehavioral sciences

It's Time to Get Decadent. Journal of Customer Behaviour (2023)

Cele Otnes

Marketplace Tranquility: Consumer Perceptions and Expectations. Advances in Consumer Research (2023)

Cele Otnes

marketingmarketplace tranquilityconsumer behaviourmarket behaviorconsumer researchbuying behaviors

Shining the Spotlight on Marketplace Rituals: A Review and Research Agenda. Journal of Marketing Management (2023)

Arun SreekumarRobert Alfonso AriasCele C. OtnesLinda Tuncay Zayer

consumer culturemarketingmarketing scienceconsumer behaviourmarketplace ritualsconsumer researchculturehospitality marketingmas leveragemarketing researchmarket researchmas leverage ritualsmarketing management

Feminist Brands. Routledge eBooks (2022)

Cele C. OtnesEileen M. Fischer

brand equitymarketingcontemporary conceptualizationsbrandingwomen's studiesbrand awarenessfeminist theoryfeminist preceptsgender studiesfeminist studiesfeminist brandsfeminist philosophy

From Plate to Place: The Role of Restaurant Servicescapes in the Development of Tourists' Place Meanings in Brittany, France. Routledge eBooks (2022)

Sheila Matson-BarkatPhilippe Robert-DemontrondCele Otnes

destination marketingmarketingtourist experiencerestaurant servicescapestourism managementtourismhospitality marketingservices marketingplace brandplace meaningscultureservice offercultural tourismtourism research

High-Quality Qualitative Research: Getting Into Gear. Journal of Service Research (2020)

Amber M. EppCele C. Otnes

health planningmanagementmobilitytravel researchhigh-quality qualitative researchqualitative analysisqualitative methodsinto gearnursingroad tripdesign researchperformance studiesqualitative researchservice management

“We’ll Never Be Royals” – or Will We? Exploring Meghan Markle’s Impact on the British Royal Family Brand. transcript Verlag eBooks (2020)

Pauline MaclaranCele C. Otnes

royals ” –marketingbrandingpopular culturebusiness

Cinderella Dreams. University of California Press eBooks (2019)

Cele C. OtnesElizabeth Pleck

Reflections on Romantic Gift Exchange an Intersectional Conversation. (2019)

Cele Otnes

interpersonal relationshipsconversation analysissocial relationscommunicationinterpersonal communicationnarrativehuman communicationpersonal relationshipsromantic gift exchangesocial exchange theoryculturecultural economy

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Cele Otnes

Professor Emeritus of Business Administration

University of Illinois Urbana-Champaign

Affiliations

Gies College of Business

Business Administration

Cele Otnes is currently serving as a Business Administration Professor Emeritus of Business Administration at University of Illinois Urbana-Champaign.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Cele Otnes

University of Illinois Urbana-Champaign

Professor Emeritus of Business Administration

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Defining and Delineating Mindful Gifting: A Review and Research Agenda. Psychology and Marketing (2025)

Ines Branco‐IllodoTeresa HeathCele OtnesJulian Givi

It's Time to Get Decadent. Journal of Customer Behaviour (2023)

Cele Otnes

Marketplace Tranquility: Consumer Perceptions and Expectations. Advances in Consumer Research (2023)

Cele Otnes

marketingmarketplace tranquilityconsumer behaviourmarket behaviorconsumer researchbuying behaviors

Shining the Spotlight on Marketplace Rituals: A Review and Research Agenda. Journal of Marketing Management (2023)

Arun SreekumarRobert Alfonso AriasCele C. OtnesLinda Tuncay Zayer

Feminist Brands. Routledge eBooks (2022)

Cele C. OtnesEileen M. Fischer

brand equitymarketingcontemporary conceptualizationsbrandingwomen's studiesbrand awarenessfeminist theoryfeminist preceptsgender studiesfeminist studiesfeminist brandsfeminist philosophy

From Plate to Place: The Role of Restaurant Servicescapes in the Development of Tourists' Place Meanings in Brittany, France. Routledge eBooks (2022)

Sheila Matson-BarkatPhilippe Robert-DemontrondCele Otnes

High-Quality Qualitative Research: Getting Into Gear. Journal of Service Research (2020)

Amber M. EppCele C. Otnes

“We’ll Never Be Royals” – or Will We? Exploring Meghan Markle’s Impact on the British Royal Family Brand. transcript Verlag eBooks (2020)

Pauline MaclaranCele C. Otnes

royals ” –marketingbrandingpopular culturebusiness

Cinderella Dreams. University of California Press eBooks (2019)

Cele C. OtnesElizabeth Pleck

Reflections on Romantic Gift Exchange an Intersectional Conversation. (2019)

Cele Otnes

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electronic commerce

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Barbara J. Risman

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gender stereotype

sexism

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sport participation

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advertising

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psychiatry

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