Faculty

Institution

Unit

Venue

Carlos Javier Torelli

Anthony J Petullo Professor of Business Administration Department Head and Anthony J Petullo Professor of Business Administration

University of Illinois Urbana-Champaign

Affiliations

Gies College of Business

Business Administration

Carlos Javier Torelli is currently serving as a Business Administration Anthony J Petullo Professor of Business Administration Department Head and Anthony J Petullo Professor of Business Administration at University of Illinois Urbana-Champaign.

Honors

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Experiences

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Education

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Carlos Javier Torelli

University of Illinois Urbana-Champaign

Anthony J Petullo Professor of Business Administration Department Head and Anthony J Petullo Professor of Business Administration

You can click a keyword to filter the displayed items

marketing culture consumer behaviour consumer research branding intercultural studies brand awareness brand equity consumer culture cultural diversity business cultural change social identity cultural economy social sciences consumer attitudes cultural impact personal branding marketing research social psychology applied social psychology international marketing consumer studies identity (social science) cultural factors marketing science cross-cultural issues cultural divide cultural psychology positioning (marketing) cultural equity global strategy business strategy experimental social psychology behavioral decision making destination marketing consumerism social cognition cultural relations power relations psychological science cross-cultural perspectives business culture cultural differences consumer behavior political behavior ethnic studies status inconsistency intercultural communication social identity theory human decision process human values conformity altruism information processing (psychology) mindset identity politics brand concepts horizontal/vertical distinction power goals interactive effect information processing cultural orientation culture mixing cultural symbolism brand iconicity cultural sensitivity self-awareness consumer engagement worker well-being work attitudes employee attitudes csr activities power concepts cultural patterning hong kong

Notable Scholarly Works

Notable Federal Grants

Collaborators

Globalization Unveiled: Navigating the Impact of Firm and Consumer. Foundations and Trends® in Marketing (2025)

Sharon NgCarlos J. TorelliYinlong (Allen) ZhangYan Li

marketingglobalizationinternational businessglobal strategyinternationalizationbusinessinternational business strategy

Approaches to Global Expansions: Standardization vs. Adaptation. Springer eBooks (2024)

Carlos J. TorelliMaria A. Rodas

regional integrationglobal expansionsglobalizationglobal comparisongeographyglobal policyinternationalization

Brands, Brand Equity, and Cultural Equity. Springer eBooks (2024)

Carlos J. TorelliMaria A. Rodas

brand equitymarketingbrandingequitybrand awarenesscultural equitybusinesscultural economy

Choosing Products and Brand Signatures to Build Cultural Equity. Springer eBooks (2024)

Carlos J. TorelliMaria A. Rodas

brand equitymarketingbrandingconsumer behaviourbrand awarenesscultural economyconsumer researchpositioning (marketing)culturecultural equityproduct design

Communications to Build Cultural Equity. Springer eBooks (2024)

Carlos J. TorelliMaria A. Rodas

communicationcultural relationscross-cultural issuesculturecultural diversityintercultural studiescultural equityintercultural communicationcultural changemedium culture

Crafting a Comprehensive Marketing Plan: Cultural Positioning and Economic Foundations. Springer eBooks (2024)

Carlos J. TorelliMaria A. Rodas

marketing strategydestination marketingmarketingcultural positioningservices marketingpositioning (marketing)marketing researchculturecultural economyeconomy marketing

Cultural Frameworks in Business. Springer eBooks (2024)

Carlos J. TorelliMaria A. Rodas

cultural studiescultural policycultural anthropologycross-cultural managementglobalizationbusiness culturecultural frameworksculturecultural diversityintercultural studiesbusinesscultural economycultural process

Culture and Consumer Behavior. Oxford University Press eBooks (2024)

Carlos J. TorelliJie (Doreen) ShenMaria A. Rodas

cultural impactmachine learningcultural diversitymarketingconsumer behaviorcultural predictionscultural factorsconsumer attitudesconsumer researchintercultural studiespopular cultureconsumer cultureconsumer behaviouradvertisingconsumer studiesmarketing researchcultural economycultural changeculturebehavioral sciences

Culture and Consumer Behavior: A Review and Agenda for Future Research. The Oxford Handbook of Cross-Cultural Organizational Behavior (2024)

Carlos Javier Torelli

consumer culturedestination marketingmarketingconsumer behaviorconsumer behaviourcultural factorsfuture researchconsumer attitudesconsumer researchconsumer studiesmarketing researchcultureintercultural studiescultural economycultural change

Dealing With a Negative Country Image. Springer eBooks (2024)

Carlos J. TorelliMaria A. Rodas

geopoliticspolitical sciencegeopolitical conflictforeign policynationalityinternational politicspolitical geographynationalisminternational relationsculturenegative country imageregional studiesregional research

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Carlos Javier Torelli

Anthony J Petullo Professor of Business Administration Department Head and Anthony J Petullo Professor of Business Administration

University of Illinois Urbana-Champaign

Affiliations

Gies College of Business

Business Administration

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Carlos Javier Torelli

University of Illinois Urbana-Champaign

Anthony J Petullo Professor of Business Administration Department Head and Anthony J Petullo Professor of Business Administration

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Globalization Unveiled: Navigating the Impact of Firm and Consumer. Foundations and Trends® in Marketing (2025)

Sharon NgCarlos J. TorelliYinlong (Allen) ZhangYan Li

marketingglobalizationinternational businessglobal strategyinternationalizationbusinessinternational business strategy

Approaches to Global Expansions: Standardization vs. Adaptation. Springer eBooks (2024)

Carlos J. TorelliMaria A. Rodas

regional integrationglobal expansionsglobalizationglobal comparisongeographyglobal policyinternationalization

Brands, Brand Equity, and Cultural Equity. Springer eBooks (2024)

Carlos J. TorelliMaria A. Rodas

brand equitymarketingbrandingequitybrand awarenesscultural equitybusinesscultural economy

Choosing Products and Brand Signatures to Build Cultural Equity. Springer eBooks (2024)

Carlos J. TorelliMaria A. Rodas

brand equitymarketingbrandingconsumer behaviourbrand awarenesscultural economyconsumer researchpositioning (marketing)culturecultural equityproduct design

Communications to Build Cultural Equity. Springer eBooks (2024)

Carlos J. TorelliMaria A. Rodas

communicationcultural relationscross-cultural issuesculturecultural diversityintercultural studiescultural equityintercultural communicationcultural changemedium culture

Crafting a Comprehensive Marketing Plan: Cultural Positioning and Economic Foundations. Springer eBooks (2024)

Carlos J. TorelliMaria A. Rodas

marketing strategydestination marketingmarketingcultural positioningservices marketingpositioning (marketing)marketing researchculturecultural economyeconomy marketing

Cultural Frameworks in Business. Springer eBooks (2024)

Carlos J. TorelliMaria A. Rodas

Culture and Consumer Behavior. Oxford University Press eBooks (2024)

Carlos J. TorelliJie (Doreen) ShenMaria A. Rodas

Culture and Consumer Behavior: A Review and Agenda for Future Research. The Oxford Handbook of Cross-Cultural Organizational Behavior (2024)

Carlos Javier Torelli

Dealing With a Negative Country Image. Springer eBooks (2024)

Carlos J. TorelliMaria A. Rodas

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information technology

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psychology

behavioral sciences

Patrick T Vargas

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behavioral sciences

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